A Book Excerpt From 'Darling, You Can't Do Both': The Dove Litmus Test

The campaign perhaps most associated with the new feminism, Dove's "Campaign for Real Beauty," slowly evolved into its current incarnation. The effort today shoots down stereotypical preconceptions about what makes a woman beautiful, but it began with a concept almost equally radical for beauty advertising during the time: it gave women a rational rather than emotional reason for buying the product. In their upcoming book, "Darling You Can't Do Both: And Other Noise to Ignore on Your Way Up," due out October, the creatives behind real beauty at Ogilvy & Mather, Janet Kestin and Nancy Vonk, trace the campaign's roots while making a compelling argument for why it's time to rethink the way women work.In the early 1990s, as a newly minted creative team, we managed to incur the disdain of the advertising establishment right out of the gate when we shattered some time-honored rules in creating a campaign called "Dove Litmus Test." It proved to be pioneering. Not only did we help sell a stupid amount of soap, but "Litmus" paved the way for Dove's Campaign for Real Beauty, which reached millions of people and sparked a global debate about our culture's warped definition of beauty. For us, it ignited a personal interest in looking much more closely at what women are up against at home and at work.The tipping point for Dove, and our careers, came when the brand's 35-year-old patent expired. Our new client at Lever, Peter Elwood, was worried that a competitor had a clone in the... Continue reading at 'Advertising Age'

[ Advertising Age | 2014-09-02 00:00:00 UTC ]
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Grim tales up for top book award

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[ Stuff | 2012-06-06 00:00:00 UTC ]
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Self-publishing fuels growth of print books

The romance with the printed word shows no signs of abating. Despite the rapid growth in ebook sales in recent years, print book output in 2011 grew by 6%, to 347,178 titles, compared to the prior year. The preliminary numbers released Tuesday by bibliographic database Bowker are "the most... Continue reading at Crains New York

[ Crains New York | 2012-06-06 00:00:00 UTC ]
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Media Decoder Blog: Attacking Amazon, Authors Group Urges Opposition to E-Book Settlement

The Authors Guild is encouraging its 8,500 members to submit comments against the proposed settlement between the Department of Justice and three large publishers. The settlement, the guild argues, will only benefit Amazon. Continue reading at The New York Times

[ The New York Times | 2012-06-05 00:00:00 UTC ]
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PS3 gets augmented reality books

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[ BBC World | 2012-06-05 00:00:00 UTC ]
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Does Oprah still have her book mojo?

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[ The Christian Science Monitor | 2012-06-04 00:00:00 UTC ]
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Book review: 'People Who Eat Darkness' is a masterful true crime tale

British journalist Richard Lloyd Parry skillfully goes beyond the headlines in the 2000 disappearance of fellow Brit Lucie Blackman in Tokyo. It is a dark, unforgettable ride.People Who Eat Darkness Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-06-03 00:00:00 UTC ]
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Nook De-Kindles Classic Books

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[ Fast Company | 2012-06-02 00:00:00 UTC ]
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The Audio Book Club on Are You My Mother?

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[ Slate | 2012-06-02 00:00:00 UTC ]
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Oprah launching 'Book Club 2.0,' your mom now knows what 'webisode' means

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[ Engadget | 2012-06-02 00:00:00 UTC ]
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Media Decoder Blog: The Return of the Oprah's Book Club

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[ The New York Times | 2012-06-02 00:00:00 UTC ]
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Catching the Summer Book-Buying Wave

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[ Publishers Weekly | 2012-06-01 00:00:00 UTC ]
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Citia Lets You Skip the Boring Stuff in E-Books (And Get to the Important Parts)

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[ AllThingsD | 2012-05-31 00:00:00 UTC ]
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Penguin and Macmillan Deny e-Book Price Fixing

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[ The New York Times | 2012-05-31 00:00:00 UTC ]
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Galaxy steps back from National Book Awards

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[ The Bookseller | 2012-05-31 00:00:00 UTC ]
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Printed book sales slump to nine-year low

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[ The Bookseller | 2012-05-30 00:00:00 UTC ]
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Amazon, Publisher Settle Digital Books Dispute

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[ AllThingsD | 2012-05-26 00:00:00 UTC ]
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More Doctor Who for BBC Books

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[ The Bookseller | 2012-05-25 00:00:00 UTC ]
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Stephen Colbert's children's book tops the bestseller list

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[ The Christian Science Monitor | 2012-05-24 00:00:00 UTC ]
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Apple Claims US Government Sides With Monopoly in E-book Case

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[ PC World | 2012-05-24 00:00:00 UTC ]
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