The campaign perhaps most associated with the new feminism, Dove's "Campaign for Real Beauty," slowly evolved into its current incarnation. The effort today shoots down stereotypical preconceptions about what makes a woman beautiful, but it began with a concept almost equally radical for beauty advertising during the time: it gave women a rational rather than emotional reason for buying the product. In their upcoming book, "Darling You Can't Do Both: And Other Noise to Ignore on Your Way Up," due out October, the creatives behind real beauty at Ogilvy & Mather, Janet Kestin and Nancy Vonk, trace the campaign's roots while making a compelling argument for why it's time to rethink the way women work.In the early 1990s, as a newly minted creative team, we managed to incur the disdain of the advertising establishment right out of the gate when we shattered some time-honored rules in creating a campaign called "Dove Litmus Test." It proved to be pioneering. Not only did we help sell a stupid amount of soap, but "Litmus" paved the way for Dove's Campaign for Real Beauty, which reached millions of people and sparked a global debate about our culture's warped definition of beauty. For us, it ignited a personal interest in looking much more closely at what women are up against at home and at work.The tipping point for Dove, and our careers, came when the brand's 35-year-old patent expired. Our new client at Lever, Peter Elwood, was worried that a competitor had a clone in the... Continue reading at 'Advertising Age'
[ Advertising Age | 2014-09-02 00:00:00 UTC ]
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Waterstones has today announced the next 12 titles in its quarterly Book Club, featuring four... Continue reading at The Bookseller
[ The Bookseller | 2012-07-02 00:00:00 UTC ]
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Headline has acquired a new book by comedian and actress Jo Brand, described as "the... Continue reading at The Bookseller
[ The Bookseller | 2012-06-29 00:00:00 UTC ]
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It used to be that offering customers coffee, tea, or occasionally wine or beer with their books was enough. But in some communities, books go better with heirloom tomatoes, sweet corn, and local organic meat. Outdoor marketplaces may not work for everyone—Powell’s Books in Portland, Ore.,... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-06-29 00:00:00 UTC ]
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To listen to the Audio Book Club discussion of Fifty Shades of Grey, click the arrow on the player below. Continue reading at Slate
[ Slate | 2012-06-29 00:00:00 UTC ]
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Erotic book Fifty Shades of Grey has become the fastest adult paperback novel to sell one million print copies, smashing previous records. Continue reading at BBC News
[ BBC News | 2012-06-28 00:00:00 UTC ]
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E-book readers have been relatively slow to borrow digital works from the library, deterred by a limited selection and by not even knowing whether their local branch offers e-releases, according to a new study. Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-06-23 00:00:00 UTC ]
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The Justice Department meant business when it accused Apple and five other publishers of price-rigging ebooks, and are officially taking Cupertino and two publishers to court. In a hearing on Friday, Judge Denise Cote set a bench trial for June 3, 2012, putting Apple, Macmillan and Penguin Group... Continue reading at Engadget
[ Engadget | 2012-06-23 00:00:00 UTC ]
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A Los Angeles man who wrote a book about his alleged gay encounters with John Travolta filed a libel lawsuit on Thursday against the actor and his attorney. Continue reading at Stuff
[ Stuff | 2012-06-22 00:00:00 UTC ]
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Rakuten's $315 million buyout of Kobo will bear some e-reader fruit come July. The e-tailer's CEO and chairman, Hiroshi Mikitani, announced plans to release the Kobo eReader Touch Edition in Japan next month for 10,000 yen (on par with its $130 US sticker price). Timing is key, of course --... Continue reading at Engadget
[ Engadget | 2012-06-22 00:00:00 UTC ]
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Erotic novel Fifty Shades of Grey has continued its success in the UK after breaking the weekly paperback sales record. Continue reading at BBC News
[ BBC News | 2012-06-22 00:00:00 UTC ]
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Using data from almost 2,000 publishers, the Association of American Publishers reports that ebooks have outsold hardcovers for the first time. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-06-21 00:00:00 UTC ]
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The publisher, in conjunction with city libraries and 3M, will make its books available in e-format, though they will not be available immediately after release. Continue reading at The New York Times
[ The New York Times | 2012-06-21 00:00:00 UTC ]
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Social network Anobii is the new title sponsor of the Edinburgh International Book Festival's... Continue reading at The Bookseller
[ The Bookseller | 2012-06-21 00:00:00 UTC ]
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Despite challenges faced by the publishing industry and past predictions, the written word has not seen its last day Continue reading at The Atlantic
[ The Atlantic | 2012-06-20 00:00:00 UTC ]
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All seven Harry Potter books are now available in the Kindle Owners' Lending Library, marking the series' first availability outside the Pottermore store. Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-06-19 00:00:00 UTC ]
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Rielle Hunter writes that Edwards was 'temporarily insane' when he denied paternity of her child. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-06-18 00:00:00 UTC ]
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Thirteen novels, including "The Good Earth,'' which won the Pulitzer Prize in 1932, will be published in ebook format by Open Road Integrated Media. Continue reading at The New York Times
[ The New York Times | 2012-06-18 00:00:00 UTC ]
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Further evidence of the rise of digital and the decline of print comes from the US where,... Continue reading at The Bookseller
[ The Bookseller | 2012-06-18 00:00:00 UTC ]
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Thanks to blockbuster sales of The Hunger Games trilogy—fed by the release of the Hunger Games movie—sales for the children's/young adult category surged in the first quarter and were the only print books to show growth at all in March, according to industry figures released Friday. For the... Continue reading at Crains New York
[ Crains New York | 2012-06-16 00:00:00 UTC ]
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Engage: The Fall and Rise of Matt Hampson has won the British Sports Book Awards Sports Book of... Continue reading at The Bookseller
[ The Bookseller | 2012-06-15 00:00:00 UTC ]
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