The campaign perhaps most associated with the new feminism, Dove's "Campaign for Real Beauty," slowly evolved into its current incarnation. The effort today shoots down stereotypical preconceptions about what makes a woman beautiful, but it began with a concept almost equally radical for beauty advertising during the time: it gave women a rational rather than emotional reason for buying the product. In their upcoming book, "Darling You Can't Do Both: And Other Noise to Ignore on Your Way Up," due out October, the creatives behind real beauty at Ogilvy & Mather, Janet Kestin and Nancy Vonk, trace the campaign's roots while making a compelling argument for why it's time to rethink the way women work.In the early 1990s, as a newly minted creative team, we managed to incur the disdain of the advertising establishment right out of the gate when we shattered some time-honored rules in creating a campaign called "Dove Litmus Test." It proved to be pioneering. Not only did we help sell a stupid amount of soap, but "Litmus" paved the way for Dove's Campaign for Real Beauty, which reached millions of people and sparked a global debate about our culture's warped definition of beauty. For us, it ignited a personal interest in looking much more closely at what women are up against at home and at work.The tipping point for Dove, and our careers, came when the brand's 35-year-old patent expired. Our new client at Lever, Peter Elwood, was worried that a competitor had a clone in the... Continue reading at 'Advertising Age'
[ Advertising Age | 2014-09-02 00:00:00 UTC ]
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Broadcaster Simon Mayo is longlisted for the prestigious Carnegie Medal literary award for his first novel, Itch. Continue reading at BBC News
[ BBC News | 2012-11-06 00:00:00 UTC ]
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Sales of children's books soared last week as schools broke for the first holiday of the new... Continue reading at The Bookseller
[ The Bookseller | 2012-11-06 00:00:00 UTC ]
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Tunisia’s ISLAMeBooks, one of several new digital start-ups in the Arab world, is looking to help explain Islamic practice and theology to a wider readership. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-11-06 00:00:00 UTC ]
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The United Arab Emirates is punching above its weight in terms of the development of its book... Continue reading at The Bookseller
[ The Bookseller | 2012-11-05 00:00:00 UTC ]
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Like Kobo, Amazon's Japan ebookstore is hampered by limited title selection, but the recent launch will motivate publishers to finally digitize their catalogs. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-11-05 00:00:00 UTC ]
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Evidence suggests that the most successful ebook retailers build on the mistakes of the predecessors and being first-to-market isn't a key to success. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-11-05 00:00:00 UTC ]
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The short list for the 1962 National Book Award in fiction was remarkable, including a number of works today regarded as classics, like Catch-22 by Joseph Heller, Revolutionary Road by Richard Yates, and Franny and Zooey by J.D. Salinger. Yet the prize went to an obscure first novel by a... Continue reading at Slate
[ Slate | 2012-11-02 00:00:00 UTC ]
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Penguin Press title Private Empire: ExxonMobil and American Power has won the Financial... Continue reading at The Bookseller
[ The Bookseller | 2012-11-02 00:00:00 UTC ]
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According to a study released recently by the Pew Research Center, 60% of Americans aged 16-29 still use their public library, and 83% read a book in the past year. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-11-02 00:00:00 UTC ]
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By Dennis Abrams Want to create and publish an interactive children’s book but don’t have a lot of technical expertise? Now there’s help. New York ... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-11-01 00:00:00 UTC ]
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Naval book publisher Maritime Books has opened its first bookshop in the Historic Dockyard in... Continue reading at The Bookseller
[ The Bookseller | 2012-10-31 00:00:00 UTC ]
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If the e-reading platform wars do turn out to be a land grab for a mature, low growth market, publishers will find themselves at a major disadvantage as businesses. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-10-31 00:00:00 UTC ]
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A debut novel translated from French is among the six titles shortlisted for the inaugural... Continue reading at The Bookseller
[ The Bookseller | 2012-10-30 00:00:00 UTC ]
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Epubli, the Holtzbrinck-owned German self-publishing platform, reflects on its methods and motivations for running a book prize suitable for the 21st century. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-10-30 00:00:00 UTC ]
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Penguin and Random House, which are merging to form one of the world's biggest publishers, are confident of regulatory approval but will sell "bits and pieces" if necessary. Continue reading at BBC News
[ BBC News | 2012-10-29 00:00:00 UTC ]
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At the Frankfurt Book Fair 2012, the Italian Publishers Association presented statistics about Italy's book market. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-10-27 00:00:00 UTC ]
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Finnish app giant plans to bring home the bacon with their book app, which they predict will sell millions of downloads. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-10-27 00:00:00 UTC ]
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Self-published books make up 43 percent of the print titles released in 2011 and helped to drive the first growth in print production since 2007, according to a new study from Bowker. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-10-26 00:00:00 UTC ]
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'The Book Thief,' the popular children's book by Markus Zusak, is playing at the Steppenwolf Theater in Chicago through early November. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-10-26 00:00:00 UTC ]
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During a CEO panel at the Frankfurt Book Fair 2012, execs from bookselling giants discussed global ebook trends and how they differ across various markets. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-10-26 00:00:00 UTC ]
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