The campaign perhaps most associated with the new feminism, Dove's "Campaign for Real Beauty," slowly evolved into its current incarnation. The effort today shoots down stereotypical preconceptions about what makes a woman beautiful, but it began with a concept almost equally radical for beauty advertising during the time: it gave women a rational rather than emotional reason for buying the product. In their upcoming book, "Darling You Can't Do Both: And Other Noise to Ignore on Your Way Up," due out October, the creatives behind real beauty at Ogilvy & Mather, Janet Kestin and Nancy Vonk, trace the campaign's roots while making a compelling argument for why it's time to rethink the way women work.In the early 1990s, as a newly minted creative team, we managed to incur the disdain of the advertising establishment right out of the gate when we shattered some time-honored rules in creating a campaign called "Dove Litmus Test." It proved to be pioneering. Not only did we help sell a stupid amount of soap, but "Litmus" paved the way for Dove's Campaign for Real Beauty, which reached millions of people and sparked a global debate about our culture's warped definition of beauty. For us, it ignited a personal interest in looking much more closely at what women are up against at home and at work.The tipping point for Dove, and our careers, came when the brand's 35-year-old patent expired. Our new client at Lever, Peter Elwood, was worried that a competitor had a clone in the... Continue reading at 'Advertising Age'
[ Advertising Age | 2014-09-02 00:00:00 UTC ]
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Eric Schmidt, executive chairman of Google, and Jared Cohen, director of Google Ideas, will address the promises and pitfalls of a digitally connected world in a book titled “The New Digital Age: Reshaping the Future of People, Nations and Business,” due out on April 23 from Knopf. Continue reading at AllThingsD
[ AllThingsD | 2012-12-04 00:00:00 UTC ]
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Installed at the Monkey’s Paw bookstore in Toronto, the Biblio-Mat offers book lovers a little randomness for their next read. A Toronto bookstore has come up with a creative way to add value to old, discount books that otherwise may clutter its storage: an antique-seeming “book dispenser”... Continue reading at Fast Company
[ Fast Company | 2012-12-04 00:00:00 UTC ]
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Printed book sales soared by £8m in the UK last week, as shoppers flocked to the high... Continue reading at The Bookseller
[ The Bookseller | 2012-12-04 00:00:00 UTC ]
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Porter Anderson reports from the FutureBook conference in London, where agents are making serious moves. Also: Irelands ebooks, YA inspiration and more. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-12-04 00:00:00 UTC ]
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Hutchinson has acquired a non-fiction title about the female body, winning an auction with a... Continue reading at The Bookseller
[ The Bookseller | 2012-12-03 00:00:00 UTC ]
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The Kindle was not guaranteed to catch on when Amazon introduced its e-reader five years ago, but ebooks are now a routine alternative to hardcovers and paperbacks. The Kindle was not guaranteed to catch on when Amazon introduced its e-reader five years ago, but ebooks are now a routine... Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-12-02 00:00:00 UTC ]
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HarperCollins Canada has started testing a digital and print geo-targeted marketing campaign that will reach consumers in cities and small towns across Canada with messages specific to their location. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-12-01 00:00:00 UTC ]
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Author Kevin Powers wins the Guardian First Book Award for his 'unforgettable first novel' The Yellow Birds Continue reading at BBC News
[ BBC News | 2012-11-30 00:00:00 UTC ]
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Former soldier Kevin Powers has won the £10,000 Guardian First Book Award for novel The... Continue reading at The Bookseller
[ The Bookseller | 2012-11-30 00:00:00 UTC ]
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To listen to the Audio Book Club discussion of NW, click the arrow on the player below. Continue reading at Slate
[ Slate | 2012-11-30 00:00:00 UTC ]
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Collins' book, which will be based around her own experiences with a father in the military, will be released this fall. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-11-30 00:00:00 UTC ]
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YA author and Queen of Teen 2012 Maureen Johnson is to be published by Hot Key Books. Editorial... Continue reading at The Bookseller
[ The Bookseller | 2012-11-30 00:00:00 UTC ]
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A “beautifully designed” debut cookery book by London restaurateur Russell Norman has... Continue reading at The Bookseller
[ The Bookseller | 2012-11-30 00:00:00 UTC ]
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Jacks Thomas, currently CEO at Midas PR, will take over as new director of the London Book Fair in January 2013, succeeding Alistair Burtenshaw. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-11-30 00:00:00 UTC ]
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Berlin-based startup txtr has launched a Danish ebook store, with special promotions from two Danish publishers set to begin on December 3rd. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-11-30 00:00:00 UTC ]
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Booktrust will retain its existing government grant for bookgifting schemes for the next two... Continue reading at The Bookseller
[ The Bookseller | 2012-11-30 00:00:00 UTC ]
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Tuesday: Slate staffers pick their favorite books of 2012. Wednesday: The overlooked books of 2012. Thursday: Dan Kois’ 15 favorite books. Friday: The Slate Book Review Top 10. Continue reading at Slate
[ Slate | 2012-11-29 00:00:00 UTC ]
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Politicians have backed the Reading Agency's Six Book Challenge in an attempt to improve... Continue reading at The Bookseller
[ The Bookseller | 2012-11-29 00:00:00 UTC ]
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It used to be easy to give your loved ones books for the holidays. You went to a bookstore, browsed the shelves , and picked out something thoughtful: Jodi Picoult’s latest for your mom, Harry Potter for your niece, maybe a Bill O’Reilly rant for that uncle who never shuts up at Thanksgiving. ... Continue reading at Slate
[ Slate | 2012-11-29 00:00:00 UTC ]
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The Slate Book Review runs but 15 pieces a month. Hundreds upon hundreds of books fall through the cracks! We asked SBR writers what 2012 titles they felt were criminally underappreciated. Check out the buried treasures they unearthed. Continue reading at Slate
[ Slate | 2012-11-29 00:00:00 UTC ]
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