A Book Excerpt From 'Darling, You Can't Do Both': The Dove Litmus Test

The campaign perhaps most associated with the new feminism, Dove's "Campaign for Real Beauty," slowly evolved into its current incarnation. The effort today shoots down stereotypical preconceptions about what makes a woman beautiful, but it began with a concept almost equally radical for beauty advertising during the time: it gave women a rational rather than emotional reason for buying the product. In their upcoming book, "Darling You Can't Do Both: And Other Noise to Ignore on Your Way Up," due out October, the creatives behind real beauty at Ogilvy & Mather, Janet Kestin and Nancy Vonk, trace the campaign's roots while making a compelling argument for why it's time to rethink the way women work.In the early 1990s, as a newly minted creative team, we managed to incur the disdain of the advertising establishment right out of the gate when we shattered some time-honored rules in creating a campaign called "Dove Litmus Test." It proved to be pioneering. Not only did we help sell a stupid amount of soap, but "Litmus" paved the way for Dove's Campaign for Real Beauty, which reached millions of people and sparked a global debate about our culture's warped definition of beauty. For us, it ignited a personal interest in looking much more closely at what women are up against at home and at work.The tipping point for Dove, and our careers, came when the brand's 35-year-old patent expired. Our new client at Lever, Peter Elwood, was worried that a competitor had a clone in the... Continue reading at 'Advertising Age'

[ Advertising Age | 2014-09-02 00:00:00 UTC ]
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Kindle Touch updated with new UI, Whipersync for Voice and comic book navigation

Still have an old Kindle Touch sitting around? You have some new features to play with. Despite replacing it with a brighter son, Amazon is still updating its original touch sensitive e-reader -- outfitting it with a new UI, enhanced parental controls and Whispersync for Voice, which shares... Continue reading at Engadget

[ Engadget | 2013-01-10 00:00:00 UTC ]
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When Creativity Takes A Wrong Turn: Lousy Book Covers

Aptly titled new Tumblr "Lousy Book Covers" collects the delightfully dubious achievements in jacket design. The book Spending Christmas With a Yeti is already at a marketplace disadvantage, what with that title, but then there’s the book cover. Oh boy, where to start. The real-life... Continue reading at Fast Company

[ Fast Company | 2013-01-10 00:00:00 UTC ]
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McDonald's to offer £1 deal on 15m books

McDonald's has launched a two-year children’s books campaign, committing to "hand... Continue reading at The Bookseller

[ The Bookseller | 2013-01-09 00:00:00 UTC ]
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Print book sales fell in 2012 – but no faster than they did in 2011, says Nielsen

A Nielsen BookScan survey reveals that in 2012 unit sales of paper books dropped more than 9 percent, more or less the same amount that they declined in 2011 and 2010. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-01-09 00:00:00 UTC ]
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What is the Future of the Comic Book Format?

What is the future of the comic book format? Will it go all digital? Continue its slow decline? Disappear? Or is due for a nostalgic revival like so much else? Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-07 00:00:00 UTC ]
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Reader’s Digest UK closes its book business

Reader's Digest UK will no longer produce or sell books, following a restructuring of the... Continue reading at The Bookseller

[ The Bookseller | 2013-01-07 00:00:00 UTC ]
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DLT fast-tracks women bishops book

Religion and spirituality publisher Darton Longman and Todd is publishing an "immediate... Continue reading at The Bookseller

[ The Bookseller | 2013-01-07 00:00:00 UTC ]
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January’s Starred BlueInk Reviews of Self-published Books

This month's starred BlueInk reviews offers a look at some of the best literature the self-publishing community has to offer. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-05 00:00:00 UTC ]
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Costa Book Awards All Won by Women, the Queen’s Honours List

It's book awards time in the UK! The five Costa Book Awards were all won by women writers, while Queen Elizabeth’s New Years Honours List included several authors. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-04 00:00:00 UTC ]
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The Bestselling Books of 2012

Half of the top 20 bestselling books of 2012 in print were either Fifty Shades titles or Hunger Games titles, and only one book not written by E.L. James or Suzanne Collins—Jeff Kinney’s latest Wimpy Kid title—cracked the one-million-copies-sold mark for the year, according to Nielsen BookScan,... Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-01-04 00:00:00 UTC ]
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Sales of printed books slump in 2012

The printed book market fell by almost £74m in 2012, down 4.6% year on year, but the rate of decline was slowed by Fifty Shades Of Grey. Continue reading at BBC World

[ BBC World | 2013-01-04 00:00:00 UTC ]
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Printed book sales slump £74m in 2012

The value of the printed book market slumped by almost £74m year on year in 2012 but,... Continue reading at The Bookseller

[ The Bookseller | 2013-01-03 00:00:00 UTC ]
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Doris Kearns Goodwin on her bestselling books and the movie adaptation of 'Lincoln'

Doris Kearns Goodwin talks about her book 'Team of Rivals,' and what it was like to see her work come to life in Steven Spielberg's 'Lincoln.' Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-01-01 00:00:00 UTC ]
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Print book sales soar to three-year high

Sales of printed books soared to a three-year high in the UK last week as shoppers flooded the... Continue reading at The Bookseller

[ The Bookseller | 2012-12-28 00:00:00 UTC ]
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E-book restrictions leave 'buyers' with few rights

Unlike the owners of a physical tome, buyers of ebooks are licensees with lots of limitations. It's time to change the rules.There's a crass old joke about how you can never buy beer, just rent it. Who would think that the same joke applies to book buying in the digital age? Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-12-22 00:00:00 UTC ]
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The Twelve Book Trade Days of Christmas

For your holiday pleasure we offer our own version of The Twelve Days of Christmas, customized for the publishing business. Enjoy and happy holidays! Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-12-21 00:00:00 UTC ]
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Happy Holidays! Here's a Free E-Book of Our Best Stories From 2012

A free ebook of our best work just in time for the holidays. Makes a great gift for wordy nerds! And much cheaper than a Battlestar Galactica box set. Continue reading at The Atlantic

[ The Atlantic | 2012-12-21 00:00:00 UTC ]
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E-books grow but at low prices

The consumer ebook market was worth more than £90m in the first 10 months of 2012... Continue reading at The Bookseller

[ The Bookseller | 2012-12-21 00:00:00 UTC ]
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Justice Department, Penguin Reach Settlement on E-Book Pricing

The Justice Department said today it had reached a settlement with Penguin Group (USA), one of six companies it had accused of conspiring to raise prices of ebooks. The agreement, if approved by the court, would leave only two companies -- Apple and Macmillan -- facing the lawsuit, due to go to... Continue reading at AllThingsD

[ AllThingsD | 2012-12-19 00:00:00 UTC ]
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