The campaign perhaps most associated with the new feminism, Dove's "Campaign for Real Beauty," slowly evolved into its current incarnation. The effort today shoots down stereotypical preconceptions about what makes a woman beautiful, but it began with a concept almost equally radical for beauty advertising during the time: it gave women a rational rather than emotional reason for buying the product. In their upcoming book, "Darling You Can't Do Both: And Other Noise to Ignore on Your Way Up," due out October, the creatives behind real beauty at Ogilvy & Mather, Janet Kestin and Nancy Vonk, trace the campaign's roots while making a compelling argument for why it's time to rethink the way women work.In the early 1990s, as a newly minted creative team, we managed to incur the disdain of the advertising establishment right out of the gate when we shattered some time-honored rules in creating a campaign called "Dove Litmus Test." It proved to be pioneering. Not only did we help sell a stupid amount of soap, but "Litmus" paved the way for Dove's Campaign for Real Beauty, which reached millions of people and sparked a global debate about our culture's warped definition of beauty. For us, it ignited a personal interest in looking much more closely at what women are up against at home and at work.The tipping point for Dove, and our careers, came when the brand's 35-year-old patent expired. Our new client at Lever, Peter Elwood, was worried that a competitor had a clone in the... Continue reading at 'Advertising Age'
[ Advertising Age | 2014-09-02 00:00:00 UTC ]
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EL James' best-selling Fifty Shades of Grey will compete with novels by Kate Mosse, JoJo Moyes and Bernard Cornwell at this year's National Book of the Year Awards. Continue reading at BBC News
[ BBC News | 2012-11-14 00:00:00 UTC ]
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Erotic tale earns nomination for the National Book Award, while another surprisingly sexy tale is also making waves in Britain. Continue reading at The Sydney Morning Herald
[ The Sydney Morning Herald | 2012-11-14 00:00:00 UTC ]
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Erotica star E. L James will go head-to-head with authors such as Victoria Hislop, Bernard... Continue reading at The Bookseller
[ The Bookseller | 2012-11-13 00:00:00 UTC ]
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The PDF is firmly entrenched in corporate culture, but as digitally savvy employees push for a sensible way to consume long documents at work the ebook format will take hold. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-11-13 00:00:00 UTC ]
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Wade Davis has won the £20,000 Samuel Johnson prize for Non-Fiction for his book about... Continue reading at The Bookseller
[ The Bookseller | 2012-11-13 00:00:00 UTC ]
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Scholastic is donating a million books and offering free online resources to those children and teachers affected by Superstorm Sandy. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-11-13 00:00:00 UTC ]
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After volunteering at orphanages in Ghana, DreamWorks animators Rachel Tiep-Daniels and Margaret Wuller created the "Picture Book Project," which harnesses the work of talented artists to both inspire children, and raise money for them. The Picture Book Project Foundation is an effort to... Continue reading at Fast Company
[ Fast Company | 2012-11-12 00:00:00 UTC ]
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The Seven Stories museum in Newcastle upon Tyne has changed its name to the National Centre for... Continue reading at The Bookseller
[ The Bookseller | 2012-11-09 00:00:00 UTC ]
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This month's starred reviews of self-published books includes a SF mystery set in dystopia where people live in domed cities and a memoir of Mexican immigration to the US. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-11-09 00:00:00 UTC ]
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The rise of easy-to-use ebook publishing platforms that distribute globally, the inherent speed of digital publishing, and the low cost and ever-rising demand for ebooks in both the developing world, as well as from developed but remote economies like Australia, offer the potential of vibrant... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-11-09 00:00:00 UTC ]
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Sales of political statistician Nate Silver's book 'The Signal and the Noise' saw a surge of 850 percent – lifting it to No. 2 on Amazon – after Silver correctly predicted the 2012 election results. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-11-09 00:00:00 UTC ]
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At the end of June, Amazon’s Kindle family of reading devices was used to read ebooks by 55% of ebook buyers, according to figures compiled by Bowker Market Research. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-11-09 00:00:00 UTC ]
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Kerry Hudson's debut for Chatto has scored a second prize shortlisting in a week, with a... Continue reading at The Bookseller
[ The Bookseller | 2012-11-08 00:00:00 UTC ]
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Waldek Węgrzyn’s innovative take on the electronic book turns the book itself into a new digital interface, without eliminating the joys of ink on paper. Continue reading at Fast Company
[ Fast Company | 2012-11-08 00:00:00 UTC ]
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The biggest publishing companies have an easy plan to save their industry: Get bigger Continue reading at The Atlantic
[ The Atlantic | 2012-11-08 00:00:00 UTC ]
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A full day of publicity for Bradley Wiggins' autobiography My Time (Yellow Jersey Press) was... Continue reading at The Bookseller
[ The Bookseller | 2012-11-08 00:00:00 UTC ]
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Lauren Hadden is the new editor for The Bookseller’s sister consumer books magazine We Love... Continue reading at The Bookseller
[ The Bookseller | 2012-11-08 00:00:00 UTC ]
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Though relatively small, the book business in New Zealand has proven resilient despite global economic tremors. E-books have had little impact as yet. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-11-08 00:00:00 UTC ]
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Google Books is great at helping you find interesting reads, and makes it easy to view them online from just about any device. The service isn’t quite as versatile when it comes to letting you download local copies in a format of your choice, unfortunately, but that’s where FSS Google Books... Continue reading at Betanews
[ Betanews | 2012-11-08 00:00:00 UTC ]
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Broadcaster Simon Mayo is longlisted for the prestigious Carnegie Medal literary award for his first novel, Itch. Continue reading at BBC News
[ BBC News | 2012-11-06 00:00:00 UTC ]
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