The campaign perhaps most associated with the new feminism, Dove's "Campaign for Real Beauty," slowly evolved into its current incarnation. The effort today shoots down stereotypical preconceptions about what makes a woman beautiful, but it began with a concept almost equally radical for beauty advertising during the time: it gave women a rational rather than emotional reason for buying the product. In their upcoming book, "Darling You Can't Do Both: And Other Noise to Ignore on Your Way Up," due out October, the creatives behind real beauty at Ogilvy & Mather, Janet Kestin and Nancy Vonk, trace the campaign's roots while making a compelling argument for why it's time to rethink the way women work.In the early 1990s, as a newly minted creative team, we managed to incur the disdain of the advertising establishment right out of the gate when we shattered some time-honored rules in creating a campaign called "Dove Litmus Test." It proved to be pioneering. Not only did we help sell a stupid amount of soap, but "Litmus" paved the way for Dove's Campaign for Real Beauty, which reached millions of people and sparked a global debate about our culture's warped definition of beauty. For us, it ignited a personal interest in looking much more closely at what women are up against at home and at work.The tipping point for Dove, and our careers, came when the brand's 35-year-old patent expired. Our new client at Lever, Peter Elwood, was worried that a competitor had a clone in the... Continue reading at 'Advertising Age'
[ Advertising Age | 2014-09-02 00:00:00 UTC ]
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An online book discussion forum is the latest venture from the triborough library services in... Continue reading at The Bookseller
[ The Bookseller | 2012-10-25 00:00:00 UTC ]
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Icon Books' title The Horologicon by Mark Forsyth is following in the footsteps of its... Continue reading at The Bookseller
[ The Bookseller | 2012-10-25 00:00:00 UTC ]
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Ex-Marine Benjamin Busch reflects on his grueling 50 book tour covering 197 readings, where he discovered all of America loves books, no matter what people say. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-10-25 00:00:00 UTC ]
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A group of writers are quids in following an experiment to sell a bundle of DRM-free ebooks. Sales of The Humble Bundle, which included works from authors Cory Doctorow, Neil Gaiman and the much-loved xkcd comic strip, have been anything but humble, with over 84,000 bundles sold, earning the... Continue reading at Fast Company
[ Fast Company | 2012-10-24 00:00:00 UTC ]
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One of the writers behind disaster-prone Spider-Man Broadway musical, Glen Berger, will reveal all in a "fly-on-the-wall" book. Continue reading at BBC News
[ BBC News | 2012-10-24 00:00:00 UTC ]
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Eason has opened a “virtual bookshop” in Connolly railway station in Dublin which... Continue reading at The Bookseller
[ The Bookseller | 2012-10-23 00:00:00 UTC ]
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Pippa Middleton book: On Thursday her 416-page glossy hardback will be released in Britain. The title of the Pippa Middleton book of recipes and party planning tips? "Celebrate: A Year of British Festivities for Families and Friends" Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-10-23 00:00:00 UTC ]
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Literary events organiser Book Slam is releasing its second book of short stories, with... Continue reading at The Bookseller
[ The Bookseller | 2012-10-23 00:00:00 UTC ]
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Celebrating 20 years, Beirut's Francophone Book Fair will honor the Goncourt Academy and launch a new book prize, despite recent escalated violence in the city. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-10-23 00:00:00 UTC ]
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The recommendations of friends was the top driver behind children's discovery of new titles,... Continue reading at The Bookseller
[ The Bookseller | 2012-10-22 00:00:00 UTC ]
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Books published by Amazon like the Penny Marshall memoir 'My Mother Was Nuts' have not seen strong sales. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-10-19 00:00:00 UTC ]
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Arcadia Books has been bought out of liquidation by photographer Basil Hyman, with its publisher... Continue reading at The Bookseller
[ The Bookseller | 2012-10-19 00:00:00 UTC ]
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'A Series of Unfortunate Events' author Lemony Snicket's latest book looks back on Snicket's youth. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-10-19 00:00:00 UTC ]
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Self-help books are such funny, deeply personal things. You can get help for any aspect of life, from how to be happy to how to stop comfort-eating, heal your emotional self, take control of your life and the bread and butter of the self-help genre, relationship advice. Continue reading at Stuff
[ Stuff | 2012-10-19 00:00:00 UTC ]
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Hodder Children's Books has acquired a new series by The Winter Trilogy author Ruth Warburton... Continue reading at The Bookseller
[ The Bookseller | 2012-10-19 00:00:00 UTC ]
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The UK has seen a slight slowdown in ebook sales growth over the last year. Does this mean ebooks have reached a plateau among readers? Michael Bhaskar examines the situation. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-10-18 00:00:00 UTC ]
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We asked our readers two years ago if they had read an enhanced ebook. Over half of survey respondents had not. Now, we're asking again. Take our survey and tell us if you've read an enhanced ebook. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-10-18 00:00:00 UTC ]
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Journalist and author Julie Burchill is set to release her new book Unchosen: The Memoirs of a... Continue reading at The Bookseller
[ The Bookseller | 2012-10-17 00:00:00 UTC ]
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Johnny Depp launches his own book imprint with publishing company HarperCollins. Continue reading at BBC News
[ BBC News | 2012-10-17 00:00:00 UTC ]
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Australian book sales have plunged 10% in 2012, but ebook sales are finally taking off, writes Andrew Wilkins. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-10-16 00:00:00 UTC ]
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