The campaign perhaps most associated with the new feminism, Dove's "Campaign for Real Beauty," slowly evolved into its current incarnation. The effort today shoots down stereotypical preconceptions about what makes a woman beautiful, but it began with a concept almost equally radical for beauty advertising during the time: it gave women a rational rather than emotional reason for buying the product. In their upcoming book, "Darling You Can't Do Both: And Other Noise to Ignore on Your Way Up," due out October, the creatives behind real beauty at Ogilvy & Mather, Janet Kestin and Nancy Vonk, trace the campaign's roots while making a compelling argument for why it's time to rethink the way women work.In the early 1990s, as a newly minted creative team, we managed to incur the disdain of the advertising establishment right out of the gate when we shattered some time-honored rules in creating a campaign called "Dove Litmus Test." It proved to be pioneering. Not only did we help sell a stupid amount of soap, but "Litmus" paved the way for Dove's Campaign for Real Beauty, which reached millions of people and sparked a global debate about our culture's warped definition of beauty. For us, it ignited a personal interest in looking much more closely at what women are up against at home and at work.The tipping point for Dove, and our careers, came when the brand's 35-year-old patent expired. Our new client at Lever, Peter Elwood, was worried that a competitor had a clone in the... Continue reading at 'Advertising Age'
[ Advertising Age | 2014-09-02 00:00:00 UTC ]
News tagged with:
#personal interest
#tipping point
Ebury Press has acquired a title aiming to be "the breakthrough book on accessible Spanish... Continue reading at The Bookseller
[ The Bookseller | 2012-10-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#breakthrough book
#ebury press
Australian book sales have plunged 10% in 2012, but ebook sales are finally taking off, writes Andrew Wilkins. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-10-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#finally taking
#ebook sales
Licensing is a growing focus for many publishers as they look to generate awareness and spur book sales for in-house developed and acquired properties, and bring in incremental revenue. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-10-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#incremental revenue
Buy a lot of ebooks? Thank your state attorney general for the credit you'll get next year. Continue reading at AllThingsD
[ AllThingsD | 2012-10-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#lower prices
#kindle users
Hairy hobbit feet and elfin cloaks took over the Frankfurt Book Fair this weekend as JRR Tolkien fans dressed to impress Weta Workshop’s Sir Richard Taylor. Continue reading at Stuff
[ Stuff | 2012-10-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#book fair
BookNet Canada’s first survey of where Canadians buy books and what types of books they buy found that about 16% of purchases in the first half of 2012 were of ebooks, while paperback remained the most popular format, with a 57% share. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-10-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#popular format
#booknet canada
Spending on printed books in 2012 has passed the £1bn mark, but a fortnight later than last... Continue reading at The Bookseller
[ The Bookseller | 2012-10-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#1bn mark
#printed books
Mitchell Beazley is joining forces with Simon Cowell for a book tying in to his production... Continue reading at The Bookseller
[ The Bookseller | 2012-10-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#book tying
#simon cowell
#joining forces
#mitchell beazley
Hot Key Books has bought three books from Observatory Mansions-author Edward Carey, his first... Continue reading at The Bookseller
[ The Bookseller | 2012-10-11 00:00:00 UTC ]
More news stories like this |
A new global book classification system that aims to reduce cross-border confusion about subject... Continue reading at The Bookseller
[ The Bookseller | 2012-10-11 00:00:00 UTC ]
More news stories like this |
Oyster, a fledgling mobile service for Spotify-style on-demand books, has raised $3 million in funding led by Peter Thiel's Founders Fund. Oyster, which is still a work in progress, will let users of its mobile app access, discover, and read an ever-growing range of titles and genres, all on... Continue reading at Fast Company
[ Fast Company | 2012-10-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#large selection
#role models
#tv shows
The books market in Italy has “deteriorated significantly” in 2011 and the first nine... Continue reading at The Bookseller
[ The Bookseller | 2012-10-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#books market
Junot Diaz, Dave Eggers, and Katherine Boo all made the cut for final consideration for the award. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-10-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#katherine boo
#dave eggers
#junot diaz
Carrie Arcos, an L.A. mom whose first novel, 'Out of Reach,' is a young adult literature finalist, is in the company of Robert A. Caro, Junot Diaz and more.Carrie Arcos was mystified when she received an email from the National Book Foundation instructing her to call its office. Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-10-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#junot diaz
National Book Tokens is to launch an e-gifting card for digital books with the content to be... Continue reading at The Bookseller
[ The Bookseller | 2012-10-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#digital books
Olympic cyclist and "Strictly Come Dancing" contestant Victoria Pendleton's memoir... Continue reading at The Bookseller
[ The Bookseller | 2012-10-10 00:00:00 UTC ]
More news stories like this |
Rovio, the creator of the hugely popular mobile game Angry Birds, will partner with Cern to... Continue reading at The Bookseller
[ The Bookseller | 2012-10-10 00:00:00 UTC ]
More news stories like this |
Junot Díaz, who was recently named a MacArthur "Genius" Fellow, is among the National Book Awards fiction finalists for his short-story collection, "This Is How You Lose Her." Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-10-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#short-story collection
#recently named
#junot daz
#anthony shadid
The book that has moved me most in the past year is Wonder by R.J. Palacio. It’s the fictional story of August Pullman, a 10-year-old with a very different-looking face—the result of a chromosomal abnormality and an illness—and his journey from the nest of homeschooling to the wilds of middle... Continue reading at Slate
[ Slate | 2012-10-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#make friends
#middle school
Publishers are looking to move beyond the “smoke screen” of erotica as the Frankfurt... Continue reading at The Bookseller
[ The Bookseller | 2012-10-10 00:00:00 UTC ]
More news stories like this |