A quality experience is something every publisher wants to offer their audience. Yet, there isn't a playbook on exactly how to do it. There are many variables in what makes for a quality experience, but ultimately it’s the readers/users themselves that decide. Still, there are creative ideas that have been shared with us in recent months that publishers should think about when they evaluate the experiences they offer audiences. Here are seven to consider: 1. Test Everything for Mobile What’s actually resonating with consumers on their smartphones? For one thing, content with “snappy headlines” and “tight copy,” according to Erin Weaver, director of audience development at Group Nine Media. “Know your character limits and keep all experiences mobile-friendly.” This means limiting big walls of text to 1-2 sentences per paragraph, keeping ad units non-invasive and ensuring that all video includes clearly legible captions for muted viewing. 2. Build Micro-communities Community has become somewhat of a buzzword in publishing over the past few years, yet it does accurately describe the like-minded loyal audiences many publishers enjoy. But Lorraine Goldberg, director of social strategy at Meredith, suggests there are effective ways to engage communities within communities. Engaging these micro-communities can happen through a number of channels, from live get-togethers to Facebook groups. “They may not bring scale, but you may reach people with a greater retention rate,”... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-02-20 17:20:54 UTC ]
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Despite the economic gloom, the number of titles produced annually in Russia continues to grow. The country is now #3 in terms of book production (approximately 125,000 new titles per year), after the U.S. and China. It also saw more than 20 million ebook downloads and some one million reading... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-03-30 00:00:00 UTC ]
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Almost two-thirds of industry leaders from the publishing industry foresee that newspapers and other print publishers will end up as digital-only enterprises by 2020, according to a survey conducted by MPP Global Solutions. Conducted during two web ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-03-09 00:00:00 UTC ]
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Self-publishing an essay through Amazon is a reminder of the benefits of a traditional publishing house. Continue reading at The Atlantic
[ The Atlantic | 2012-03-02 00:00:00 UTC ]
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As traditional revenue channels for newspapers collapse, publishers are seeking new and innovative ways to make a profit without expending a lot of resources. Finding the appropriate niche is the key to survival, and newspapers that recognize this ar ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-02-03 00:00:00 UTC ]
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Publishers need to look to how self-published authors price their ebooks, improve the quality of... Continue reading at The Bookseller
[ The Bookseller | 2012-01-25 00:00:00 UTC ]
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Apple has announced a new multimedia app called iBooks Author, allowing writers to create their... Continue reading at The Bookseller
[ The Bookseller | 2012-01-19 00:00:00 UTC ]
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In order to automate the workflow and offer solutions for publishers who have to do more with less, email service provider Contactology and content management system creator Metro Publisher have partnered to offer publishers a simpler solution for e-newsletter management. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-03 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 09/06/2011 - 15:17 Publishing Scotland has launched its Company Development Project, calling for applications from small- and medium-sized publishing companies. The initiative, hosted by Publishing Scotland and partly funded by Creative... Continue reading at The Bookseller
[ The Bookseller | 2011-06-09 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Tue, 22/02/2011 - 09:00 Publishing Scotland chief executive Marion Sinclair has urged Scottish publishers to look abroad for opportunities, likening the current situation in digital publishing to "the Wild West". Speaking yesterday [21st... Continue reading at The Bookseller
[ The Bookseller | 2011-02-22 00:00:00 UTC ]
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Darryl Cunningham blames fear of ‘legal consequences’ for reluctance to take on book, now only available in FrenchA biography by a British graphic novelist of Elon Musk is struggling to find an English-language publisher due to feared “legal consequences”.Elon Musk: Investigation into a New... Continue reading at The Guardian
[ The Guardian | 2024-11-23 16:00:01 UTC ]
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His blog, The Shatzkin Files, was an essential read for industry insiders. His observations about the changes digital publishing would bring were prophetic. Continue reading at The New York Times
[ The New York Times | 2024-11-22 22:38:42 UTC ]
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8th Note Press, an imprint launched by ByteDance, will print novels in genres popular on BookTok including YA and contemporary fiction and ‘romantasy’ByteDance, the company that owns TikTok, will begin publishing print books in February.The company already publishes ebooks through its imprint... Continue reading at The Guardian
[ The Guardian | 2024-11-22 17:16:47 UTC ]
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Attorneys for the state of Florida have asked a federal judge to toss a closely watched lawsuit filed by six major publishers, the Authors Guild, students and parents, and several bestselling authors over HB 1069, a newly enacted state law that critics say is fueling a surge in unconstitutional... Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-11-22 05:00:00 UTC ]
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In this edition of our monthly thematic roundup of BookLife titles, we feature books on world and military history. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-11-22 05:00:00 UTC ]
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Montreal-based software company Valsoft Corporation has acquired Above the Treeline, Inc., developer of Edelweiss, the digital workflow platform for booksellers and publishers. The move follows Valsoft's majority stake purchase in publishing software Klopotek in August 2023. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-11-21 05:00:00 UTC ]
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8080 Books plans to "publish original research, ideas and insights at the intersection of science, technology and business." Its inaugural title, 'No Prize for Pessimism' by Microsoft deputy chief technology officer Sam Schillace, was published on November 12. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-11-20 05:00:00 UTC ]
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Barnes & Noble acquired Sterling in 2003, and it was rebranded as Union Square & Co. in January 2022 at the direction of B&N CEO James Daunt. Emily Meehan will continue to head Union Square, which will become part of HBG's Grand Central Publishing Group. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-11-19 05:00:00 UTC ]
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Lil’ Libros, Bitty Bao, and Gloo Books publish board books and picture books that celebrate global identities. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-11-15 05:00:00 UTC ]
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Dallas-based Southern Methodist University's Project Poëtica and Bridwell Press are launching three new lines of poetry projects, each focusing on books by established poets, collaborative projects, and creative or scholarly works on poetics. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-11-15 05:00:00 UTC ]
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Editors and agents of color discuss how they advocate for their authors, themselves, and one another. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-11-15 05:00:00 UTC ]
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