A quality experience is something every publisher wants to offer their audience. Yet, there isn't a playbook on exactly how to do it. There are many variables in what makes for a quality experience, but ultimately it’s the readers/users themselves that decide. Still, there are creative ideas that have been shared with us in recent months that publishers should think about when they evaluate the experiences they offer audiences. Here are seven to consider: 1. Test Everything for Mobile What’s actually resonating with consumers on their smartphones? For one thing, content with “snappy headlines” and “tight copy,” according to Erin Weaver, director of audience development at Group Nine Media. “Know your character limits and keep all experiences mobile-friendly.” This means limiting big walls of text to 1-2 sentences per paragraph, keeping ad units non-invasive and ensuring that all video includes clearly legible captions for muted viewing. 2. Build Micro-communities Community has become somewhat of a buzzword in publishing over the past few years, yet it does accurately describe the like-minded loyal audiences many publishers enjoy. But Lorraine Goldberg, director of social strategy at Meredith, suggests there are effective ways to engage communities within communities. Engaging these micro-communities can happen through a number of channels, from live get-togethers to Facebook groups. “They may not bring scale, but you may reach people with a greater retention rate,”... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-02-20 17:20:54 UTC ]
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English-language publishers face unique challenges, and enjoy distinct advantages, in Francophone Quebec. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-09-27 04:00:00 UTC ]
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The publisher is celebrating 40 years of growth, adaptation, and commitment to inclusive, diverse children’s literature. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-09-27 04:00:00 UTC ]
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Inuit artist Tanya Tagaq’s children’s debut is a bilingual counting book that introduces young readers to Inuit culture. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-09-27 04:00:00 UTC ]
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The indie has made its mark as an eclectic and innovative publisher, in print and audio. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-09-27 04:00:00 UTC ]
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Kids Can Press’s publisher says the book business can be demanding and unpredictable, but it’s also deeply fulfilling. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-09-27 04:00:00 UTC ]
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The Association of Canadian Publishers says indies are under pressure due to rising costs and stagnant book prices. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-09-27 04:00:00 UTC ]
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Publishers in Canada hope changes at Indigo will revitalize the Canadian market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-09-27 04:00:00 UTC ]
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PW Talks with Lawrence Schimel, host of Frankfurt’s second annual children’s publishing conference. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-09-27 04:00:00 UTC ]
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Following an August 9 ruling by the Eighth Circuit Federal Court of Appeals, a coalition of publishers, authors, and advocates has filed a new complaint seeking to strike down the sweeping book ban provision in Iowa’s controversial law, SF 496. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-09-27 04:00:00 UTC ]
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Publishers for Palestine, a coalition of more than 500 publishers in 50 countries, issued an open letter demanding that organizers of the Frankfurt Book Fair, slated for October 16-20, "refuse collaboration with complicit Israel book publishers." Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-09-26 04:00:00 UTC ]
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Out of a family tragedy and profound loss, author A.S. King and her son Jaxon King, 17, are building Gracie’s House, a nonprofit that creates safe spaces for queer youth and diverse families. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-09-26 04:00:00 UTC ]
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Attention, bookworms and fellow travelers! Verso, the beloved left wing publishing house and hub for radical thought, is in big financial trouble. The company’s UK distributor, Marston Book Publishing, filed for bankruptcy this July—and left behind some unsettled debts. Verso explained how those... Continue reading at Literrary Hub
[ Literrary Hub | 2024-09-25 18:14:54 UTC ]
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Publishers for Palestine, a global solidarity collective of more than 500 publishers in 50 countries, has issued an open letter to the Frankfurt Book Fair (the world’s largest trade fair for books, which this year takes place from October 16 – 20 and is expected to bring in over 200,000... Continue reading at Literrary Hub
[ Literrary Hub | 2024-09-25 16:37:53 UTC ]
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Through this new partnership, authors submitting manuscripts to Springer Nature can share code and data through Code Ocean. The post Academic Publishing: Springer Nature and Code Ocean Extend a Partnership appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-09-23 18:31:45 UTC ]
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Searches, as our publisher first described to me, is an artful essay collection exploring the nature of artificial intelligence and our complicity with technological capitalism. Through a blend of memoir and cultural criticism, the author Vauhini Vara uses the tools of Big Tech (namely ChatGPT)... Continue reading at Literrary Hub
[ Literrary Hub | 2024-09-20 08:56:45 UTC ]
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Government data indicates that, in 1997, there were 91,100 traditional publishing jobs in the United States. As of last year, there were 54,822. Have those jobs moved to new parts of the industry—or vanished altogether? Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-09-20 04:00:00 UTC ]
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The International Publishers Association will name the winner of its second Innovation in Publishing Award at its 34th congress. The post IPA Announces Its 2024 Publishing Innovation Award Shortlist appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-09-19 19:47:02 UTC ]
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According to AAP's StatShot program, industry sales were up 5.6% in the first half of 2024. Sales of adult titles rose 6.7%, but sales in the children's and young adult segment fell 2.7%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-09-19 04:00:00 UTC ]
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The BBC published a story the other day on the push towards shorter and slimmer books, as a potential way for publishers to save money and reduce their climate impact. According to a 2021 study, a single paperback book accounts for around 1 kilogram of carbon dioxide equivalent, which is “a... Continue reading at Literrary Hub
[ Literrary Hub | 2024-09-18 17:11:07 UTC ]
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Myself and Other Animals draws on an unfinished memoir and a book from a trip to Australia in 1969, and will coincide with what would have been the author’s 100th birthdayA final posthumous work of autobiography by Gerald Durrell is set to come out at the end of the year, publisher Penguin... Continue reading at The Guardian
[ The Guardian | 2024-09-18 14:36:23 UTC ]
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