A quality experience is something every publisher wants to offer their audience. Yet, there isn't a playbook on exactly how to do it. There are many variables in what makes for a quality experience, but ultimately it’s the readers/users themselves that decide. Still, there are creative ideas that have been shared with us in recent months that publishers should think about when they evaluate the experiences they offer audiences. Here are seven to consider: 1. Test Everything for Mobile What’s actually resonating with consumers on their smartphones? For one thing, content with “snappy headlines” and “tight copy,” according to Erin Weaver, director of audience development at Group Nine Media. “Know your character limits and keep all experiences mobile-friendly.” This means limiting big walls of text to 1-2 sentences per paragraph, keeping ad units non-invasive and ensuring that all video includes clearly legible captions for muted viewing. 2. Build Micro-communities Community has become somewhat of a buzzword in publishing over the past few years, yet it does accurately describe the like-minded loyal audiences many publishers enjoy. But Lorraine Goldberg, director of social strategy at Meredith, suggests there are effective ways to engage communities within communities. Engaging these micro-communities can happen through a number of channels, from live get-togethers to Facebook groups. “They may not bring scale, but you may reach people with a greater retention rate,”... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-02-20 17:20:54 UTC ]
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Five more publishers, including the remaining Big Five publishers, have now joined as plaintiffs to help defend against the state’s bid to lift the block on appeal on Iowa's book banning law, SF 496. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-16 04:00:00 UTC ]
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I have always loved the versatility of the short story, how it can so easily take on the forms of other things. There are playlist short stories, recipe short stories, diary and epistolary-style short stories. There are flash fiction stories, short short stories, and long short stories that... Continue reading at Electric Literature
[ Electric Literature | 2024-04-15 11:00:00 UTC ]
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The New York City–based subsidiary of Italian publisher the Mondadori Group has agreed to acquire the White River Junction, Vt.–based independent book publisher of titles on politics and sustainability. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-15 04:00:00 UTC ]
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Shirley Yvonne Carby, Mitia Osman Tisma, and Anne Friebel win the inaugural PublisHer Excellence Awards at Bologna Children's Book Fair. The post At Bologna: PublisHer Names Its Inaugural Excellence Award Winners appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-04-12 23:53:20 UTC ]
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The Russian opposition politician, who died in prison in February, completed an autobiography which will come out later this yearA memoir by the late Russian politician Alexei Navalny is due to be published this autumn, publisher Penguin Random House (PRH) has announced.The Russian opposition... Continue reading at The Guardian
[ The Guardian | 2024-04-11 16:01:56 UTC ]
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180 titles have been submitted for this year's German Book Prize, established to 'draw attention beyond national borders' to German fiction. The post German Book Prize: 180 Novels Submitted by 106 Publishers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-04-10 17:03:14 UTC ]
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Nine digital publishing execs that spoke with Digiday said they are investing in other social platforms like Instagram and TikTok to grow their reach. But the question remains if these strategies can actually make up the social referral deficit. Continue reading at Digiday
[ Digiday | 2024-04-10 04:01:00 UTC ]
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Audio shared with the New York Times appears to record executives discussing purchase of the US books giant to feed into its large language modelsStaff at technology company Meta discussed buying publishing house Simon & Schuster last year in order to procure books to train the company’s... Continue reading at The Guardian
[ The Guardian | 2024-04-09 15:36:14 UTC ]
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Each year the Bologna Children’s Book Fair honors a half dozen publishers with the BOP - Bologna Prize for the Best Children’s Publishers of the Year; the 2024 winnerswere announced on April 8. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-09 04:00:00 UTC ]
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Whether you’re a long-time manga lover, exploring the medium for the first time, or somewhere in between, enjoy these new manga releases for April-June 2024. Continue reading at Book Riot
[ Book Riot | 2024-04-05 10:30:00 UTC ]
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Returning this year to Bologna Children's Book Fair, PublisHer names its award winners and offers a daily panel discussion and networking. The post At Bologna: PublisHer’s Excellence Awards and Panel Discussions appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-04-04 23:27:53 UTC ]
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The New Press publisher Ellen Adler will step down from that role at the end of September, leaving the independent publisher of progressive books after a 21-year run. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-04 04:00:00 UTC ]
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In its first year, Keeperton will publish 10 titles—four of them by Swan, whose Miles High Club series is a BookTok favorite—under its romance imprint, Arndell. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-04 04:00:00 UTC ]
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Reaching its 15th anniversary, the Emirates Publishers Association opens a 10-million-dirham fund that includes a business incubator. The post Emirates Publishers Association Issues 10-Million-Dirham Fund appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-04-02 13:37:26 UTC ]
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“My job as a parent isn’t over until your book gets published,” my father said, years ago. I don’t remember the circumstances of this statement—where we were, what we were doing. I want to say it had something to do with his body, maybe the deterioration of his lungs to COPD, his breathing so... Continue reading at Literrary Hub
[ Literrary Hub | 2024-03-27 08:54:34 UTC ]
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The eight indie presses that made PW’s fast-growing list for 2023 thrived in a challenging business environment. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-22 04:00:00 UTC ]
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