A quality experience is something every publisher wants to offer their audience. Yet, there isn't a playbook on exactly how to do it. There are many variables in what makes for a quality experience, but ultimately it’s the readers/users themselves that decide. Still, there are creative ideas that have been shared with us in recent months that publishers should think about when they evaluate the experiences they offer audiences. Here are seven to consider: 1. Test Everything for Mobile What’s actually resonating with consumers on their smartphones? For one thing, content with “snappy headlines” and “tight copy,” according to Erin Weaver, director of audience development at Group Nine Media. “Know your character limits and keep all experiences mobile-friendly.” This means limiting big walls of text to 1-2 sentences per paragraph, keeping ad units non-invasive and ensuring that all video includes clearly legible captions for muted viewing. 2. Build Micro-communities Community has become somewhat of a buzzword in publishing over the past few years, yet it does accurately describe the like-minded loyal audiences many publishers enjoy. But Lorraine Goldberg, director of social strategy at Meredith, suggests there are effective ways to engage communities within communities. Engaging these micro-communities can happen through a number of channels, from live get-togethers to Facebook groups. “They may not bring scale, but you may reach people with a greater retention rate,”... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-02-20 17:20:54 UTC ]
News tagged with:
#long run
#rolling stone
#upheaval amy
#deeply obsessed
#favorite artists
#craves storytelling
#record industry
#digital publishing
Author Ken Follett will publish his next, as-yet-untitled book with Hachette Book Group and Hachette UK, after decades with Penguin and Pan Macmillan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-13 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#hachette uk
#ken follett
#as-yet-untitled book
#pan macmillan
#hachette book
#hachette
How Fall Became The Big Season in Publishing, SHOGUN Season 2 news, a RED, WHITE, & ROYAL BLUE sequel, and Amazon's Big Book Sale is Live...and Good. Continue reading at Book Riot
[ Book Riot | 2024-05-10 18:14:10 UTC ]
More news stories like this | News stories tagged with:
#book publishing
#big book
The purchase of children's publisher Dry Climate, best known for its alphabetical books spotlighting cities, states, and regions across the U.S., is the latest in a string of acquisitions made by the regional books publisher Arcadia. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-10 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#books publisher
#children's publisher
For the first time on record, the United Kingdom's book publishing industry exceeded £7billion in 2023, downloaded audio jumping 24 percent. The post UK: Book Revenues Surpassed £7 Billion Pounds in 2023 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-05-09 22:43:14 UTC ]
More news stories like this | News stories tagged with:
#post uk
#united kingdom
#book publishing
Ambitious politicians often publish an autobiographical book as they explore whether to launch a presidential campaign. Will California's governor be next? Continue reading at Los Angeles Times
[ Los Angeles Times | 2024-05-09 10:00:06 UTC ]
More news stories like this | News stories tagged with:
#presidential campaign
#memoir
Revenue for U.K. publishing in 2023 was £7.1 billion, about $8.9 billion at current exchange rates, the U.K.'s Publishers Association reported. Growth areas included exports, sales, and digital audiobooks, which saw double digit growth. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-08 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital audiobooks
#publishers association
'This report is a call to action for government' on the UK market's AI policy, says the Publishers Association's Dan Conway in London. The post Publishers Association Blasts the UK Government’s Response to AI Report appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-05-08 00:00:35 UTC ]
More news stories like this | News stories tagged with:
#uk government
#uk market
#dan conway
#publishers association
Audiobooks are fast becoming ‘a major route to market for consumers of books’, the trade body saysThe number of UK audiobook downloads increased by 17% between 2022 and 2023, according to new data from the Publishers Association (PA).Revenue from audiobooks rose 24% across the same period to... Continue reading at The Guardian
[ The Guardian | 2024-05-07 15:28:43 UTC ]
More news stories like this | News stories tagged with:
#audiobook downloads
#trade body
#publishers association
#audiobook
The noble but neglected Scribner Building on Fifth Avenue has renewed the lease for its last remaining tenant at a higher rent, marking the first good news in many years for the landmarked property where F. Scott Fitzgerald and Ernest Hemingway used to meet their publisher. Apparel retailer... Continue reading at Crains New York
[ Crains New York | 2024-05-07 09:48:08 UTC ]
More news stories like this | News stories tagged with:
#ground floor
#book retailing
#bookstore
S&S has acquired VBK, the largest Dutch book publishing house, and its subsidiaries and sister companies. The move marks the first major instance of a promised international expansion at S&S since its acquisition by private equity firm KKR last year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-06 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#book publishing
#schuster
Following the retirements of longtime copublishers George Knotek and Joseph Bednarik on May 1, the Port Townsend, Wash.–based poetry press—which turned 50 last year—has tapped its publicist to lead its operations moving forward. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-03 04:00:00 UTC ]
More news stories like this | News stories tagged with:
Exclusive: Ernest Moret was held en route to a book fair amid fears police are using counter-terrorism powers to target activistsA French publisher who was arrested in London by counter-terror officers has been awarded “substantial” damages by the Metropolitan police, as new figures reveal... Continue reading at The Guardian
[ The Guardian | 2024-04-29 06:00:25 UTC ]
More news stories like this | News stories tagged with:
#ernest moret
#london book
#book fair
#french publisher
As students organize and resist to demand action and justice for Palestinians, publishers are offering free books on Palestine, protest, and more, in solidarity. Verso has seven ebooks available for download, including a case for sanctions against Israel, a collection on 2011’s Occupy movement,... Continue reading at Literrary Hub
[ Literrary Hub | 2024-04-26 15:56:47 UTC ]
More news stories like this | News stories tagged with:
#verso
#free books
#ebooks
In 'Attack from Within,' Barbara McQuade explores disinformation and the need to report, and defend, the truth. Her publisher, Seven Stories, is taking note—even as fact-checking remains scarce in book publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-26 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#book publishers
#book publishing
Independent publisher Zando's highest-visibility imprints are its collabs with celebrities, which are part of its mission to change the institutional racism that has plagued American publishing from its start. Continue reading at Los Angeles Times
[ Los Angeles Times | 2024-04-24 18:02:25 UTC ]
More news stories like this | News stories tagged with:
#institutional racism
#american publishing
#independent publisher
Australian actor’s book Rebel Rising will have allegations of incident on set of Grimsby that left her ‘feeling bullied, humiliated, and compromised’ struck outThe UK edition of Australian actor Rebel Wilson’s memoir will be published with redacted passages relating to her experience on set with... Continue reading at The Guardian
[ The Guardian | 2024-04-24 12:50:23 UTC ]
More news stories like this | News stories tagged with:
#memoir
Sisters Caroline Peckham and Susanne Valenti will rerelease their self-published Zodiac Academy romantasy series in paperback under their newly-formed company, Dark Ink Publishing. On April 23, Dark Ink released 'Restless Stars,' the ninth and final book in the series, with an announced print... Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-24 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#final book
#paperback
Mayor Eric Adams’ administration went on the offensive Tuesday as he prepares to nominate Randy Mastro, an attorney with a long and controversial career, to be the city’s top lawyer.Despite opposition by the City Council, Adams’ administration has confirmed it is considering Mastro, a partner at... Continue reading at Crains New York
[ Crains New York | 2024-04-23 19:11:11 UTC ]
More news stories like this | News stories tagged with:
#daily news
#pearson
Doug Seibold, founder of Agate Publishing, has begun marketing the Agate Publishing Academy, in order to provide an affordable online professional development program to aspiring publishers and book business veterans alike. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-23 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#agate publishing
#book business