A quality experience is something every publisher wants to offer their audience. Yet, there isn't a playbook on exactly how to do it. There are many variables in what makes for a quality experience, but ultimately it’s the readers/users themselves that decide. Still, there are creative ideas that have been shared with us in recent months that publishers should think about when they evaluate the experiences they offer audiences. Here are seven to consider: 1. Test Everything for Mobile What’s actually resonating with consumers on their smartphones? For one thing, content with “snappy headlines” and “tight copy,” according to Erin Weaver, director of audience development at Group Nine Media. “Know your character limits and keep all experiences mobile-friendly.” This means limiting big walls of text to 1-2 sentences per paragraph, keeping ad units non-invasive and ensuring that all video includes clearly legible captions for muted viewing. 2. Build Micro-communities Community has become somewhat of a buzzword in publishing over the past few years, yet it does accurately describe the like-minded loyal audiences many publishers enjoy. But Lorraine Goldberg, director of social strategy at Meredith, suggests there are effective ways to engage communities within communities. Engaging these micro-communities can happen through a number of channels, from live get-togethers to Facebook groups. “They may not bring scale, but you may reach people with a greater retention rate,”... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-02-20 17:20:54 UTC ]
News tagged with:
#long run
#rolling stone
#upheaval amy
#deeply obsessed
#favorite artists
#craves storytelling
#record industry
#digital publishing
Former IDW editor-in-chief Jamie Rich and former Boom! president Filip Sablik have joined a new, as-yet-unnamed comic book and graphic novel publisher formed by film and television producer Eric Gitter. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-21 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#comic book
#graphic novel
The new small press, launched by two congressmen-turned-authors alongside former American Booksellers Association CEO Oren Teicher, will work directly with independent booksellers to help curate and market a small list of titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-19 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#american booksellers association
#independent booksellers
#work directly
#small press
#indie booksellers
Contemporary literature is one of those four-dimensional things that seem to expand whenever you take a closer look. No one really knows more than a corner of it, perhaps a very large one, but a corner nevertheless. This quality, this mercuriality, of literature makes it more endless than any... Continue reading at Electric Literature
[ Electric Literature | 2024-08-16 11:05:00 UTC ]
More news stories like this | News stories tagged with:
#indie publishing
#book world
#electric literature
#contemporary literature
The study fits into a broader initiative by the media agency to become a hub of learning and experimentation around gen AI that’s accessible to all Omnicom clients (not just PHD or OMG) as well as the general public. Continue reading at Digiday
[ Digiday | 2024-08-15 04:01:00 UTC ]
More news stories like this | News stories tagged with:
#publishing platform
#general public
#media agency
Priddle will depart PublicAffairs, as well as its Bold Type Books imprint, which he also oversees, next month. He joined PublicAffairs in 2003 and has served as its publisher since 2012. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-15 04:00:00 UTC ]
More news stories like this | News stories tagged with:
In honor of the 75th anniversary of George Orwell's iconic dystopian novel, we've rounded up some recent books that reflect the legacy of '1984' with their stark visions of the future and sharp critiques of our social and political moment. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-15 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#political moment
#ve rounded
#george orwell
#75th anniversary
#recent books
A top editor and executive at two publishing houses, she was an advocate for other women in publishing, and for equal pay in an industry that had long been male-dominated. Continue reading at The New York Times
[ The New York Times | 2024-08-14 23:11:47 UTC ]
More news stories like this | News stories tagged with:
#book publishing
#equal pay
#top editor
#publishing houses
The Sleep Room in The Outlast Trials is named after a real-life space at McGill University’s Allan Memorial Institute in Montreal, where from 1957 to 1964, doctors conducted mind-control experiments on patients as part of the CIA’s MK-Ultra initiative. Led by Dr. Donald Ewen Cameron, these tests... Continue reading at Engadget
[ Engadget | 2024-08-14 19:50:55 UTC ]
More news stories like this | News stories tagged with:
#graphic novel
#art director
#recently hired
#creative process
The Texas-based art book publisher is set to launch its first commercial trade publication, 'Joy Machine,' a retrospective of the work of Texas sculptor Jeffie Brewer, with plans to publish two to three titles a year starting in 2025. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-14 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#book publisher
#year starting
As the United Kingdom suffers its hottest day of 2024, the Publishers Association gets a 200th signatory on its response pledge. The post UK: 200 Sign Publishers Association’s Sustainability Pledge appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-08-13 18:09:07 UTC ]
More news stories like this | News stories tagged with:
#publishers association
#post uk
Larry Silverstein, the developer behind the World Trade Center complex in Manhattan, is eyeing more opportunities uptown. The 93-year-old real estate mogul — who has largely focused on developing towers in downtown Manhattan — said he would consider expanding more in Midtown as... Continue reading at Crains New York
[ Crains New York | 2024-08-13 16:45:08 UTC ]
More news stories like this | News stories tagged with:
#book called
#vital source
Canada-based independent horror publisher DarkLit Press has collapsed, with authors jumping ship and claiming royalties have gone unpaid. A year ago, DarkLit was announcing new imprints and developing its audio offerings, but its website and social media accounts have since gone black, and... Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-12 04:00:00 UTC ]
More news stories like this | News stories tagged with:
Travel guides are taking fresh approaches to, and expanding beyond, familiar destinations. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-09 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#travel guides
The company has largely flown under the industry radar since it was launched in 1974 by the wife-and-husband team of Nancy and Peter Schiffer. But the arts and crafts publisher today stands as a bona fide indie success story. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-09 04:00:00 UTC ]
More news stories like this | News stories tagged with:
Publishers are incorporating commentary from global perspectives and contemporary presentations in forthcoming Bibles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-09 04:00:00 UTC ]
More news stories like this | News stories tagged with:
Earlier this week, 'Elle' magazine officially declared "Lit Girl Summer" to be in full swing—we've rounded up some new books perfect for anyone looking to partake. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-09 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#ve rounded
Demand is high for these books that mix scripture, inspirational messages, and steps for growing one’s faith. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-09 04:00:00 UTC ]
More news stories like this | News stories tagged with:
Magical Adventures with Doggies, a Classic Kids' Mystery, a Funny Middle Grade from Justin Reynolds, and More in Today's Best Children's Book Deals Continue reading at Book Riot
[ Book Riot | 2024-08-07 15:16:00 UTC ]
More news stories like this | News stories tagged with:
#children’s book
#children's book
#book deals
Romantic Suspense by Stacey Abrams, a Sapphic Rom-Com, Love in a London Book Shop, and More in Today's Best Romance Deals Continue reading at Book Riot
[ Book Riot | 2024-08-07 14:50:00 UTC ]
More news stories like this | News stories tagged with:
#london book
#stacey abrams
#romance deals