A quality experience is something every publisher wants to offer their audience. Yet, there isn't a playbook on exactly how to do it. There are many variables in what makes for a quality experience, but ultimately it’s the readers/users themselves that decide. Still, there are creative ideas that have been shared with us in recent months that publishers should think about when they evaluate the experiences they offer audiences. Here are seven to consider: 1. Test Everything for Mobile What’s actually resonating with consumers on their smartphones? For one thing, content with “snappy headlines” and “tight copy,” according to Erin Weaver, director of audience development at Group Nine Media. “Know your character limits and keep all experiences mobile-friendly.” This means limiting big walls of text to 1-2 sentences per paragraph, keeping ad units non-invasive and ensuring that all video includes clearly legible captions for muted viewing. 2. Build Micro-communities Community has become somewhat of a buzzword in publishing over the past few years, yet it does accurately describe the like-minded loyal audiences many publishers enjoy. But Lorraine Goldberg, director of social strategy at Meredith, suggests there are effective ways to engage communities within communities. Engaging these micro-communities can happen through a number of channels, from live get-togethers to Facebook groups. “They may not bring scale, but you may reach people with a greater retention rate,”... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-02-20 17:20:54 UTC ]
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The Italian publishers association and six sister agencies call for an overhaul of Italy's sharply changed '18App' culture voucher. The post Italy’s Publishers Demand a Culture Voucher Relaunch appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-09-16 16:34:47 UTC ]
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The inaugural International Summit of Audio Publishers held September 10 in New York City drew 137 participants who discussed current market conditions, the impact of AI, and what is coming next for the booming industry. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-09-13 04:00:00 UTC ]
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The layoffs of Gleick, associate publisher Michael McKenzie, and "other staff" constitute what Little, Brown president and publisher Sally Kim called "the final part of the Workman reorganization." The Algonquin imprint was moved into Little, Brown in July. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-09-12 04:00:00 UTC ]
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Cost cuts and higher sales led to rises in profits at HarperCollins, Lagardère Publishing, and Penguin Random House in the first half of this year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-09-06 04:00:00 UTC ]
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Old-fashioned address books and rolodexes are becoming an increasingly rare sight as the world goes digital. What’s more, digital address books are not something you need to buy separately. If you have an email address with Google (Gmail), Microsoft (Outlook), or Apple (iCloud), for... Continue reading at PC World
[ PC World | 2024-09-05 14:00:00 UTC ]
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Jarit has been promoted from head of ACX and North America publisher partnerships to global head of publisher and partner relations at Audible, overseeing the audio company’s global acquisitions strategy through its Audiobook Creation Exchange. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-09-05 04:00:00 UTC ]
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Manning joined S&S's flagship imprint in 2016 and was named VP and executive editor in 2022. He succeeds S&S CEO Jonathan Karp, who has held down the role since the 2022 departure of Dana Canedy. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-09-04 04:00:00 UTC ]
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Except for a brief period, a few years ago. My wheels had finally found the ruts of a writer’s path: I had a viral essay and New York Times bylines. I had kneeled before Poets & Writers with a writing book and been tapped by their sword on my shoulder, included on their Best Books […] The... Continue reading at Electric Literature
[ Electric Literature | 2024-09-03 11:10:00 UTC ]
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Lerner Publishing Group has acquired the supplemental literacy solutions company Sundance Newbridge Publishing from Globe Pequot Publishing. The acquisition adds about 3,600 titles to the Lerner Pre-K–8 catalog. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-09-03 04:00:00 UTC ]
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The Englewood Review of Books (ERB), the online review publication started in 2008, has announced that it will restart its book publishing program, thanks in part to a grant from the Lily Endowment. “We wanted to think differently about how we are prepared to contribute to the larger work,” said... Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-09-03 04:00:00 UTC ]
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He pioneered the bookstore-as-superstore, a retail behemoth that dominated the industry before Amazon overtook it with its online reach. Continue reading at The New York Times
[ The New York Times | 2024-08-30 23:05:12 UTC ]
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Hundreds of titles from Judy Blume to Mark Twain purged from school libraries following rightwing challengesSix major book publishers have teamed up to sue the US state of Florida over an “unconstitutional” law that has seen hundreds of titles purged from school libraries following rightwing... Continue reading at The Guardian
[ The Guardian | 2024-08-30 17:40:29 UTC ]
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A major lawsuit challenges Florida's book banning law, SPARE is finally coming out in paperback, and how the NYPL memed its way into saving more than 50 million bucks from being cut from its budget. All in today's top book news. Continue reading at Book Riot
[ Book Riot | 2024-08-29 16:33:25 UTC ]
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The August 29 complaint over H.B. 1069 argues that the statute is vague and overbroad, and that it has led to the improper removal of hundreds of books from school and classroom libraries in the state. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-29 04:00:00 UTC ]
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I feel a cultural shift in the way the publishing world is accepting Cambodian American stories. In 2021, Ecco Press posthumously published the groundbreaking story collection, Afterparties, by Anthony Veasna So, opening new doors for Khmer American writers. The next year the University of... Continue reading at Literrary Hub
[ Literrary Hub | 2024-08-26 08:55:20 UTC ]
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Vault Books has announced an expansion of its collaboration with Aethon Books, and will publish a selection of Aethon's popular LitRPG webcomics in print as illustrated light novel adaptations. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-26 04:00:00 UTC ]
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Windows, Microsoft, and third-party software makers supply numerous useful tools for the command line — but these are not always easy to use. Graphical user interfaces (GUI), on the other hand, usually offer a more intuitive experience. Instead of developing a program from scratch,... Continue reading at PC World
[ PC World | 2024-08-23 10:30:00 UTC ]
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The 'ABA Right to Read Handbook: Fighting Book Bans and Why It Matters' is scheduled for a September 16 release. All profits will support ABFE’s efforts against book bans. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-22 04:00:00 UTC ]
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