A quality experience is something every publisher wants to offer their audience. Yet, there isn't a playbook on exactly how to do it. There are many variables in what makes for a quality experience, but ultimately it’s the readers/users themselves that decide. Still, there are creative ideas that have been shared with us in recent months that publishers should think about when they evaluate the experiences they offer audiences. Here are seven to consider: 1. Test Everything for Mobile What’s actually resonating with consumers on their smartphones? For one thing, content with “snappy headlines” and “tight copy,” according to Erin Weaver, director of audience development at Group Nine Media. “Know your character limits and keep all experiences mobile-friendly.” This means limiting big walls of text to 1-2 sentences per paragraph, keeping ad units non-invasive and ensuring that all video includes clearly legible captions for muted viewing. 2. Build Micro-communities Community has become somewhat of a buzzword in publishing over the past few years, yet it does accurately describe the like-minded loyal audiences many publishers enjoy. But Lorraine Goldberg, director of social strategy at Meredith, suggests there are effective ways to engage communities within communities. Engaging these micro-communities can happen through a number of channels, from live get-togethers to Facebook groups. “They may not bring scale, but you may reach people with a greater retention rate,”... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-02-20 17:20:54 UTC ]
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As the Scholz coalition spirals toward a new parliamentary election, book business leaders lay out what they need. The post Germany’s Publishers: ‘Relieve the Burden on Culture’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-11-14 15:07:40 UTC ]
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Penguin Publishing Group will acquire the publishing assets of Amber-Allen Publishing, the independent publisher of personal development books. Upon completion of the deal, the list will be managed by the TarcherPerigee imprint. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-11-13 05:00:00 UTC ]
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Andrea Chambers, associate dean of the Center for Publishing and Applied Liberal Arts at the NYU School of Professional Studies, argues that understanding Facebook and TikTok is an essential element in a publisher's education. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-11-12 05:00:00 UTC ]
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The editor and author on completing the memoir by her late friend, Swedish writer Johanna Ekström, where she stands on the assisted dying bill and what she’s readingSigrid Rausing, 62, is a publisher and former editor of Granta magazine. When her best friend, the acclaimed Swedish writer Johanna... Continue reading at The Guardian
[ The Guardian | 2024-11-09 18:00:01 UTC ]
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This year’s report, based on 632 responses to our annual survey, reveals the beginnings of a generational shift in publishing, and continuing unease about AI. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-11-08 05:00:00 UTC ]
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Supported by new platforms and forums, indie authors today are behind some of the hottest literary trends Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-11-08 05:00:00 UTC ]
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Supported by new platforms and forums, indie authors today are behind some of the hottest literary trends. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-11-08 05:00:00 UTC ]
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“To be a mother was what a girl wanted then, and I did not.” Honor Moore on motherhood as a choice, not a destiny. | Lit Hub Memoir Dai George explains how Dylan Thomas made “the avant-garde sexy and immersive like no one else.” | Lit Hub Criticism Is protest a form of creative expression? […] Continue reading at Literrary Hub
[ Literrary Hub | 2024-11-07 11:30:55 UTC ]
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This week's Media Briefing recaps what publishers had to say behind closed doors during last week's Digiday Publishing Summit Europe about the brand safety/suitability practices that are penalizing their ad businesses. Continue reading at Digiday
[ Digiday | 2024-11-07 05:01:00 UTC ]
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Veen Bosch & Keuning, the largest publisher in the Netherlands, has confirmed plans to trial the use of artificial intelligence to assist in translation of commercial fictionA major Dutch publisher plans to trial translating books into English using artificial intelligence.Veen Bosch &... Continue reading at The Guardian
[ The Guardian | 2024-11-04 17:43:58 UTC ]
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Amazon completely revamped its Kindle family in October when it debuted the entirely new Colorsoft ereader along with updated generations of the other three existing models: the standard Kindle, the Paperwhite and the Scribe E Ink tablet. The new Paperwhite has a slightly larger screen, a bigger... Continue reading at Engadget
[ Engadget | 2024-11-04 16:30:36 UTC ]
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Sharjah's 14th publishers' conference opens with 1,065 delegates from 108 nations, ahead of Sharjah International Book Fair. The post Bodour Al Qasimi Opens Sharjah Publishers Conference appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-11-04 02:51:34 UTC ]
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Ahead of the SBL and AAR’s annual meeting, PW talked with 14 university press directors, trade publishers, and editors about today’s landscape and what they see on the horizon. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-11-01 05:00:00 UTC ]
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Haunted libraries exist throughout the United States. Here are four with chilling stories—plus the story of a haunted library book! Continue reading at Book Riot
[ Book Riot | 2024-10-31 14:00:00 UTC ]
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This week’s Media Briefing looks at what publishers attending Digiday Publishing Summit Europe had to say about site traffic challenges and opportunities to better monetize page visits. Continue reading at Digiday
[ Digiday | 2024-10-31 04:01:00 UTC ]
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The Penguin Random House Christian Publishing Group, a new standalone entity, will expand and build upon on the publisher’s existing evangelical Christian publishing programs under the leadership of Campbell Wharton. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-10-31 00:00:00 UTC ]
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The United States' book publishing trade in August was up 13.4 percent year over year, and was up 8.1 percent year-to-date. The post AAP StatShot: US Publishing Industry Up 8.5 Percent in August appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-10-29 15:02:49 UTC ]
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Plus, Barnes & Noble shares its best books of the year. (We can all agree this is too early for that, right?) Continue reading at Book Riot
[ Book Riot | 2024-10-29 11:30:00 UTC ]
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In the adult trade segment, total sales were up nearly 12% for the month over 2023 at publishers that report to the Association of American Publishers’ StatShot Program. Religious presses were up a hefty 47.4%, and digital audio showed a 38.8% increase. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-10-29 04:00:00 UTC ]
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Market activity and overall reception were up at Frankfurter Buchmesse 2024, according to Brazilian publishers who made the trip. The post Brazilian Publishers: Upbeat on Business at Frankfurter Buchmesse appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-10-28 07:41:14 UTC ]
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