7 Tips for Publishers to Build Quality Experiences

A quality experience is something every publisher wants to offer their audience. Yet, there isn't a playbook on exactly how to do it. There are many variables in what makes for a quality experience, but ultimately it’s the readers/users themselves that decide. Still, there are creative ideas that have been shared with us in recent months that publishers should think about when they evaluate the experiences they offer audiences. Here are seven to consider: 1. Test Everything for Mobile What’s actually resonating with consumers on their smartphones? For one thing, content with “snappy headlines” and “tight copy,” according to Erin Weaver, director of audience development at Group Nine Media. “Know your character limits and keep all experiences mobile-friendly.” This means limiting big walls of text to 1-2 sentences per paragraph, keeping ad units non-invasive and ensuring that all video includes clearly legible captions for muted viewing. 2. Build Micro-communities Community has become somewhat of a buzzword in publishing over the past few years, yet it does accurately describe the like-minded loyal audiences many publishers enjoy. But Lorraine Goldberg, director of social strategy at Meredith, suggests there are effective ways to engage communities within communities. Engaging these micro-communities can happen through a number of channels, from live get-togethers to Facebook groups. “They may not bring scale, but you may reach people with a greater retention rate,”... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-02-20 17:20:54 UTC ]
News tagged with: #long run #rolling stone #upheaval amy #deeply obsessed #favorite artists #craves storytelling #record industry #digital publishing

Other Publishing stories related to: '7 Tips for Publishers to Build Quality Experiences'


Entangled Publishing Soars

After a record-breaking 2023, the publisher of Rebecca Yarros’s blockbuster 'Empyrean' series looks to keep rolling in 2024. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-19 04:00:00 UTC ]
More news stories like this | News stories tagged with: #rebecca yarros


Indie Publisher Associations Prepare for an Inflection Point

The heads of the Independent Book Publishers Association, Independent Publishers Caucus, and PubWest share their insights on the challenges and opportunities in independent publishing today. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-19 04:00:00 UTC ]
More news stories like this | News stories tagged with: #inflection point #independent publishing


Entangled Publishing Soars into the Empyrean

After a record-breaking 2023, the publisher of Rebecca Yarros’s blockbusters, 'Fourth Wing' and 'Iron Flame,' looks to keep flying high in 2024. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-19 04:00:00 UTC ]
More news stories like this | News stories tagged with: #rebecca yarros #fourth wing


Want to Start an Indie Press? These Publishers Have Some Suggestions

A life in independent publishing requires moxie, malleability, and, of course, money. Just ask these presses, all of which were founded within the past decade. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-19 04:00:00 UTC ]
More news stories like this | News stories tagged with: #indie press #past decade #independent publishing


Helen Elaine Lee, Joseph Plaster Among 2024 Publishing Triangle Award Winners

The winners of the 36th annual Triangle Awards, which honor the year’s best LGBTQ fiction, nonfiction, poetry, and trans literature published in 2023, were honored at a celebration held at the New School in New York City on April 17. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-18 04:00:00 UTC ]
More news stories like this | News stories tagged with: #lgbtq fiction


'PW' Taps Cevin Bryerman to Lead New Venture, PW Content Studio; Joe Murray Promoted to Publisher

Launched earlier this year, PW Content Studio is devoted to creating new experiences and offerings for the professional publishing community, including custom content and events. Murray has been with 'Publishers Weekly' for 25 years, most recently serving as v-p of sales and associate publisher. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-17 04:00:00 UTC ]
More news stories like this | News stories tagged with: #associate publisher #launched earlier


Five Publishers Join Lawsuit to Stop Iowa Book Banning Bill

Five more publishers, including the remaining Big Five publishers, have now joined as plaintiffs to help defend against the state’s bid to lift the block on appeal on Iowa's book banning law, SF 496. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-16 04:00:00 UTC ]
More news stories like this | News stories tagged with:


7 Short Story Collections Set in Nigeria

I have always loved the versatility of the short story, how it can so easily take on the forms of other things. There are playlist short stories, recipe short stories, diary and epistolary-style short stories. There are flash fiction stories, short short stories, and long short stories that... Continue reading at Electric Literature

[ Electric Literature | 2024-04-15 11:00:00 UTC ]
More news stories like this | News stories tagged with: #short story #electric literature #short stories


Rizzoli International to Acquire Chelsea Green Publishing

The New York City–based subsidiary of Italian publisher the Mondadori Group has agreed to acquire the White River Junction, Vt.–based independent book publisher of titles on politics and sustainability. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-15 04:00:00 UTC ]
More news stories like this | News stories tagged with: #rizzoli international #italian publisher #mondadori group #book publisher


At Bologna: PublisHer Names Its Inaugural Excellence Award Winners

Shirley Yvonne Carby, Mitia Osman Tisma, and Anne Friebel win the inaugural PublisHer Excellence Awards at Bologna Children's Book Fair. The post At Bologna: PublisHer Names Its Inaugural Excellence Award Winners appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-04-12 23:53:20 UTC ]
More news stories like this | News stories tagged with: #bologna children #publisher names #book fair #children's book


Alexei Navalny’s memoir due to be published posthumously in October

The Russian opposition politician, who died in prison in February, completed an autobiography which will come out later this yearA memoir by the late Russian politician Alexei Navalny is due to be published this autumn, publisher Penguin Random House (PRH) has announced.The Russian opposition... Continue reading at The Guardian

[ The Guardian | 2024-04-11 16:01:56 UTC ]
More news stories like this | News stories tagged with: #memoir due #published posthumously #publisher penguin #memoir


German Book Prize: 180 Novels Submitted by 106 Publishers

180 titles have been submitted for this year's German Book Prize, established to 'draw attention beyond national borders' to German fiction. The post German Book Prize: 180 Novels Submitted by 106 Publishers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-04-10 17:03:14 UTC ]
More news stories like this | News stories tagged with: #draw attention #german book


Publishers turn to other platforms to address platform referral traffic issues

Nine digital publishing execs that spoke with Digiday said they are investing in other social platforms like Instagram and TikTok to grow their reach. But the question remains if these strategies can actually make up the social referral deficit. Continue reading at Digiday

[ Digiday | 2024-04-10 04:01:00 UTC ]
More news stories like this | News stories tagged with: #social platforms #publishers turn #digital publishing


Meta ‘discussed buying publisher Simon & Schuster to train AI’

Audio shared with the New York Times appears to record executives discussing purchase of the US books giant to feed into its large language modelsStaff at technology company Meta discussed buying publishing house Simon & Schuster last year in order to procure books to train the company’s... Continue reading at The Guardian

[ The Guardian | 2024-04-09 15:36:14 UTC ]
More news stories like this | News stories tagged with: #train ai #publishing house #schuster


Bologna 2024: Publishers from Colombia, New Zealand, Morocco Win Top Prizes

Each year the Bologna Children’s Book Fair honors a half dozen publishers with the BOP - Bologna Prize for the Best Children’s Publishers of the Year; the 2024 winnerswere announced on April 8. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-09 04:00:00 UTC ]
More news stories like this | News stories tagged with: #bologna children #bologna children’s book fair