A quality experience is something every publisher wants to offer their audience. Yet, there isn't a playbook on exactly how to do it. There are many variables in what makes for a quality experience, but ultimately it’s the readers/users themselves that decide. Still, there are creative ideas that have been shared with us in recent months that publishers should think about when they evaluate the experiences they offer audiences. Here are seven to consider: 1. Test Everything for Mobile What’s actually resonating with consumers on their smartphones? For one thing, content with “snappy headlines” and “tight copy,” according to Erin Weaver, director of audience development at Group Nine Media. “Know your character limits and keep all experiences mobile-friendly.” This means limiting big walls of text to 1-2 sentences per paragraph, keeping ad units non-invasive and ensuring that all video includes clearly legible captions for muted viewing. 2. Build Micro-communities Community has become somewhat of a buzzword in publishing over the past few years, yet it does accurately describe the like-minded loyal audiences many publishers enjoy. But Lorraine Goldberg, director of social strategy at Meredith, suggests there are effective ways to engage communities within communities. Engaging these micro-communities can happen through a number of channels, from live get-togethers to Facebook groups. “They may not bring scale, but you may reach people with a greater retention rate,”... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-02-20 17:20:54 UTC ]
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S&S has acquired VBK, the largest Dutch book publishing house, and its subsidiaries and sister companies. The move marks the first major instance of a promised international expansion at S&S since its acquisition by private equity firm KKR last year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-06 04:00:00 UTC ]
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Following the retirements of longtime copublishers George Knotek and Joseph Bednarik on May 1, the Port Townsend, Wash.–based poetry press—which turned 50 last year—has tapped its publicist to lead its operations moving forward. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-03 04:00:00 UTC ]
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Exclusive: Ernest Moret was held en route to a book fair amid fears police are using counter-terrorism powers to target activistsA French publisher who was arrested in London by counter-terror officers has been awarded “substantial” damages by the Metropolitan police, as new figures reveal... Continue reading at The Guardian
[ The Guardian | 2024-04-29 06:00:25 UTC ]
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As students organize and resist to demand action and justice for Palestinians, publishers are offering free books on Palestine, protest, and more, in solidarity. Verso has seven ebooks available for download, including a case for sanctions against Israel, a collection on 2011’s Occupy movement,... Continue reading at Literrary Hub
[ Literrary Hub | 2024-04-26 15:56:47 UTC ]
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In 'Attack from Within,' Barbara McQuade explores disinformation and the need to report, and defend, the truth. Her publisher, Seven Stories, is taking note—even as fact-checking remains scarce in book publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-26 04:00:00 UTC ]
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Independent publisher Zando's highest-visibility imprints are its collabs with celebrities, which are part of its mission to change the institutional racism that has plagued American publishing from its start. Continue reading at Los Angeles Times
[ Los Angeles Times | 2024-04-24 18:02:25 UTC ]
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Australian actor’s book Rebel Rising will have allegations of incident on set of Grimsby that left her ‘feeling bullied, humiliated, and compromised’ struck outThe UK edition of Australian actor Rebel Wilson’s memoir will be published with redacted passages relating to her experience on set with... Continue reading at The Guardian
[ The Guardian | 2024-04-24 12:50:23 UTC ]
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Sisters Caroline Peckham and Susanne Valenti will rerelease their self-published Zodiac Academy romantasy series in paperback under their newly-formed company, Dark Ink Publishing. On April 23, Dark Ink released 'Restless Stars,' the ninth and final book in the series, with an announced print... Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-24 04:00:00 UTC ]
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Mayor Eric Adams’ administration went on the offensive Tuesday as he prepares to nominate Randy Mastro, an attorney with a long and controversial career, to be the city’s top lawyer.Despite opposition by the City Council, Adams’ administration has confirmed it is considering Mastro, a partner at... Continue reading at Crains New York
[ Crains New York | 2024-04-23 19:11:11 UTC ]
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Doug Seibold, founder of Agate Publishing, has begun marketing the Agate Publishing Academy, in order to provide an affordable online professional development program to aspiring publishers and book business veterans alike. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-23 04:00:00 UTC ]
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A life in independent publishing requires moxie, malleability, and, of course, money. Just ask these presses, all of which were founded within the past decade. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-19 04:00:00 UTC ]
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After a record-breaking 2023, the publisher of Rebecca Yarros’s blockbuster 'Empyrean' series looks to keep rolling in 2024. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-19 04:00:00 UTC ]
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The heads of the Independent Book Publishers Association, Independent Publishers Caucus, and PubWest share their insights on the challenges and opportunities in independent publishing today. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-19 04:00:00 UTC ]
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After a record-breaking 2023, the publisher of Rebecca Yarros’s blockbusters, 'Fourth Wing' and 'Iron Flame,' looks to keep flying high in 2024. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-19 04:00:00 UTC ]
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The winners of the 36th annual Triangle Awards, which honor the year’s best LGBTQ fiction, nonfiction, poetry, and trans literature published in 2023, were honored at a celebration held at the New School in New York City on April 17. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-18 04:00:00 UTC ]
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Launched earlier this year, PW Content Studio is devoted to creating new experiences and offerings for the professional publishing community, including custom content and events. Murray has been with 'Publishers Weekly' for 25 years, most recently serving as v-p of sales and associate publisher. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-17 04:00:00 UTC ]
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