A quality experience is something every publisher wants to offer their audience. Yet, there isn't a playbook on exactly how to do it. There are many variables in what makes for a quality experience, but ultimately it’s the readers/users themselves that decide. Still, there are creative ideas that have been shared with us in recent months that publishers should think about when they evaluate the experiences they offer audiences. Here are seven to consider: 1. Test Everything for Mobile What’s actually resonating with consumers on their smartphones? For one thing, content with “snappy headlines” and “tight copy,” according to Erin Weaver, director of audience development at Group Nine Media. “Know your character limits and keep all experiences mobile-friendly.” This means limiting big walls of text to 1-2 sentences per paragraph, keeping ad units non-invasive and ensuring that all video includes clearly legible captions for muted viewing. 2. Build Micro-communities Community has become somewhat of a buzzword in publishing over the past few years, yet it does accurately describe the like-minded loyal audiences many publishers enjoy. But Lorraine Goldberg, director of social strategy at Meredith, suggests there are effective ways to engage communities within communities. Engaging these micro-communities can happen through a number of channels, from live get-togethers to Facebook groups. “They may not bring scale, but you may reach people with a greater retention rate,”... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-02-20 17:20:54 UTC ]
News tagged with:
#long run
#rolling stone
#upheaval amy
#deeply obsessed
#favorite artists
#craves storytelling
#record industry
#digital publishing
Garten, the Food Network star and best-selling cookbook author, has moved her highly anticipated fall autobiography from Celadon to Crown. Continue reading at The New York Times
[ The New York Times | 2024-02-15 22:42:34 UTC ]
More news stories like this | News stories tagged with:
#cookbook
The Israeli army has raided and destroyed two publishing houses in the West Bank. The IDF has attacked and destroyed two Palestinian publishing houses in the occupied West Bank. pic.twitter.com/wAlxVSGcDZ — Saul Staniforth (@SaulStaniforth) February 15, 2024 This latest raid in Ramallah is one... Continue reading at Literrary Hub
[ Literrary Hub | 2024-02-15 18:45:55 UTC ]
More news stories like this | News stories tagged with:
#west bank
#publishing houses
When I was ghostwriting full-time, I produced twenty books in fourteen years. Thanks to a suggestion from my literary agent, I realized a ghostwriter might make a great heroine—they’re under tremendous pressure, often while adjacent to the fame machine—so Mari Hawthorn, the ghostwriter at the... Continue reading at Electric Literature
[ Electric Literature | 2024-02-15 12:05:00 UTC ]
More news stories like this | News stories tagged with:
#literary agent
#electric literature
#debut novel
Published by Dark Horse Books in collaboration with the African American horror publisher Second Sight Publishing, 'Shook! A Black Horror Anthology' collects a dozen tales of hair-raising terror, monsters, and gore grounded in America’s grim racial history and enlivened by humor and hip-hop culture. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-13 05:00:00 UTC ]
More news stories like this | News stories tagged with:
The first day of the ABA's annual conference tackled topics including the basics of bookselling, marketing and media strategies for booksellers in the digital age, and how publishers can make booksellers' lives easier. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-13 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital age
During London Book Fair in March, the IPA will contribute to programming and hold various membership meetings on the sidelines. The post At London Book Fair: International Publishers Association Perspectives appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-02-12 21:39:37 UTC ]
More news stories like this | News stories tagged with:
#london book fair
#publishers association
#london book
Two state library networks have expanded the portfolio of North American transformative agreements for Springer Nature. The post Academic Publishing: Springer Nature Has Two New Transformative Agreements appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-02-12 17:45:35 UTC ]
More news stories like this | News stories tagged with:
#academic publishing
#transformative agreements
#springer nature
The acquisition of All Seasons Press follows Skyhorse’s December 28 blockbuster deal to acquire Regnery, one of America’s best-known publishers of conservative authors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-09 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#seasons press
The illustrated book publisher will launch a new series of small-format titles, gift program, and book design prize, alongside unique branding, to commemorate its 75th anniversary. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-08 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing programs
#75th anniversary
#illustrated book
An award-winning critic chronicles the rise of reality TV, a Virginia bill would ban book bans by school boards, and more news today in books. Continue reading at Book Riot
[ Book Riot | 2024-02-07 16:10:04 UTC ]
More news stories like this | News stories tagged with:
#reality tv
#school boards
#publish book
IVP lands Natasha Smith’s book of hope and healing for the grieving Black woman; Our Daily Bread signs Bible study expert Mariel Davenport to a three-book deal; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-07 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#three-book deal
Black publishing industry figures weigh in on ERASURE and AMERICAN FICTION, Becky Chambers gets a Folio edition, and more, today in books. Continue reading at Book Riot
[ Book Riot | 2024-02-06 15:31:08 UTC ]
More news stories like this | News stories tagged with:
#american fiction
#publishing industry
Gains in both the children's/young adult books and religion categories were enough to offset declines in the other major segments in November at the 1,225 publishers that report sales to the AAP. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-06 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#offset declines
#report sales
Publisher Hugh Lauter Levin, the longtime v-p at Abrams who launched his own house, Hugh Lauter Levin Associates, in 1984, and sold it to Rizzoli in 2007, died on January 9. He was 72. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-05 05:00:00 UTC ]
More news stories like this | News stories tagged with:
A vote at the EU and a new report from the House of Lords in London prompts international publishing leadership approval, determination. The post Publishers’ Upbeat Assessments of AI Policy Developments appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-02-02 19:47:50 UTC ]
More news stories like this | News stories tagged with:
#post publishers
#international publishing
The streaming company says its payout model is competitive, but the Society of Authors has raised doubts about whether authors ultimately benefit Spotify has said that it has paid audiobook publishers “tens of millions” since allowing users 15 hours of audiobook listening in its Premium... Continue reading at The Guardian
[ The Guardian | 2024-02-01 16:08:34 UTC ]
More news stories like this | News stories tagged with:
#audiobook listening
#trade magazine
#audiobook