A quality experience is something every publisher wants to offer their audience. Yet, there isn't a playbook on exactly how to do it. There are many variables in what makes for a quality experience, but ultimately it’s the readers/users themselves that decide. Still, there are creative ideas that have been shared with us in recent months that publishers should think about when they evaluate the experiences they offer audiences. Here are seven to consider: 1. Test Everything for Mobile What’s actually resonating with consumers on their smartphones? For one thing, content with “snappy headlines” and “tight copy,” according to Erin Weaver, director of audience development at Group Nine Media. “Know your character limits and keep all experiences mobile-friendly.” This means limiting big walls of text to 1-2 sentences per paragraph, keeping ad units non-invasive and ensuring that all video includes clearly legible captions for muted viewing. 2. Build Micro-communities Community has become somewhat of a buzzword in publishing over the past few years, yet it does accurately describe the like-minded loyal audiences many publishers enjoy. But Lorraine Goldberg, director of social strategy at Meredith, suggests there are effective ways to engage communities within communities. Engaging these micro-communities can happen through a number of channels, from live get-togethers to Facebook groups. “They may not bring scale, but you may reach people with a greater retention rate,”... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-02-20 17:20:54 UTC ]
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The streaming company says its payout model is competitive, but the Society of Authors has raised doubts about whether authors ultimately benefit Spotify has said that it has paid audiobook publishers “tens of millions” since allowing users 15 hours of audiobook listening in its Premium... Continue reading at The Guardian
[ The Guardian | 2024-02-01 16:08:34 UTC ]
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The Audio Publishers Association's Audie Awards has created an 'APA Choice' honor for high-flying audiobooks. Winners named May 4. The post Audio Publishers Association: 2024 Audie Awards Shortlist appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-01-30 20:16:41 UTC ]
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Hybrid publisher Wonderwell has shut down its publishing operations, and on February 1 will launch a new imprint, Wonderwell Press, as part of the Greenleaf Book Group. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-30 05:00:00 UTC ]
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HarperVia will publish 'The Last Dream,' the debut collection of short stories by Spanish film director Pedro Almodóvar, translated from the Spanish by Frank Wynne, on September 24, in print and audiobook formats. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-29 05:00:00 UTC ]
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Audiobook publisher RBmedia has acquired Berrett-Koehler’s audiobook publishing business, including its backlist, and will publish audiobook editions of new Berrett-Koehler titles under its business audiobook brand, Ascent Audio, beginning this year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-29 05:00:00 UTC ]
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OpenAI's new chatbot store opened on Jan. 10, but digital publishing companies haven’t been all that eager to dive in head first just yet due to their own limited resources and the lack of clear audience and revenue growth opportunities. Continue reading at Digiday
[ Digiday | 2024-01-26 05:01:00 UTC ]
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Gungnir, a new sci-fi/fantasy publisher helmed by comics veterans Jim Krueger and Steve Orlando, will launch in April 2024. Named after the staff of the Norse god Odin, which always hit its target, Gungnir will publish a mix of graphic novels, prose novels, and art books in the sci-fi/fantasy... Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-25 05:00:00 UTC ]
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'We have decided to attack the 1949 law to repeal this commission' on children's literature, says French publisher Thierry Magnier. The post Answering Censorship in France: Publisher Thierry Magnier appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-01-19 16:25:37 UTC ]
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The Los Angeles Public Library has become one of the few public libraries in this country with its own press. Continue reading at Book Riot
[ Book Riot | 2024-01-17 17:54:25 UTC ]
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The evangelical publisher atop Charisma Media sees a big audience for books and broadcasts that speak of God's 'everyday involvement in human life.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-17 05:00:00 UTC ]
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Insight offers publishers AI tools, including large language models such as ChatGPT and Claude, to analyze documents and generate metrics, editorial and marketing assets, sales material, and other content. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-17 05:00:00 UTC ]
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The Charleston, S.C.–based publisher, which specializes in nonfiction books of local interest and regional history, laid off an unspecified number of employees last week. A source, who asked to remain anonymous, told PW that the number was 16, across multiple departments. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-17 05:00:00 UTC ]
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Independent press Fly on the Wall signs the UK Publishers Association's 'Publishing Declares' effort to address the climate crises. The post England: A Fly on the Wall on the Publishers Association’s Climate Pledge appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-01-16 20:39:11 UTC ]
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Imperium Press, whose blog fosters a worldview it calls ‘folkishness’, has become an intellectual resource for the far right, but its works are widely available through mainstream sourcesGet our morning and afternoon news emails, free app or daily news podcastAt least one Australian-based online... Continue reading at The Guardian
[ The Guardian | 2024-01-14 14:00:30 UTC ]
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Book co-written with the star’s daughter Riley Keough promises to reveal ‘the complexity of being a Presley’The posthumous memoir of Lisa Marie Presley written in collaboration with her daughter Riley Keough will be published later this year.The as yet untitled book about Lisa Marie’s life as... Continue reading at The Guardian
[ The Guardian | 2024-01-11 16:21:17 UTC ]
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How many stories does it take to get to know a place? Lifelong residents may write confidently of their homeland, but among the travelogs and novels and poems and memoirs that give shape to a city, I’m partial to books written from the perspective of those still calibrating their relationship... Continue reading at Electric Literature
[ Electric Literature | 2024-01-10 12:00:00 UTC ]
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Mid-century encyclopaedias claimed the power to decide what counted as knowledge and what didn’t – much as online publishing platforms and social media companies do today. Continue reading at The Conversation
[ The Conversation | 2024-01-09 17:02:30 UTC ]
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Results were buoyed by strong sales in higher education course materials, which were up 17.9%, and at religious presses, which saw a 12.2% bump, in conjunction with a 1.5% increase in sales of adult books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-09 05:00:00 UTC ]
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