A quality experience is something every publisher wants to offer their audience. Yet, there isn't a playbook on exactly how to do it. There are many variables in what makes for a quality experience, but ultimately it’s the readers/users themselves that decide. Still, there are creative ideas that have been shared with us in recent months that publishers should think about when they evaluate the experiences they offer audiences. Here are seven to consider: 1. Test Everything for Mobile What’s actually resonating with consumers on their smartphones? For one thing, content with “snappy headlines” and “tight copy,” according to Erin Weaver, director of audience development at Group Nine Media. “Know your character limits and keep all experiences mobile-friendly.” This means limiting big walls of text to 1-2 sentences per paragraph, keeping ad units non-invasive and ensuring that all video includes clearly legible captions for muted viewing. 2. Build Micro-communities Community has become somewhat of a buzzword in publishing over the past few years, yet it does accurately describe the like-minded loyal audiences many publishers enjoy. But Lorraine Goldberg, director of social strategy at Meredith, suggests there are effective ways to engage communities within communities. Engaging these micro-communities can happen through a number of channels, from live get-togethers to Facebook groups. “They may not bring scale, but you may reach people with a greater retention rate,”... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-02-20 17:20:54 UTC ]
News tagged with:
#long run
#rolling stone
#upheaval amy
#deeply obsessed
#favorite artists
#craves storytelling
#record industry
#digital publishing
At the 2023 Guadalajara International Book Fair, three Mexican children’s publishers discuss what they describe the sector’s boom. The post Children’s Books: Publishers Discuss the Mexican Market’s Evolution appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-12-08 19:37:01 UTC ]
More news stories like this | News stories tagged with:
#mexican children
#post children
#publishers discuss
#mexican market
The publishing world made plenty of news in 2023, but not only because of the books themselves Continue reading at ABC News
[ ABC News | 2023-12-08 14:55:07 UTC ]
More news stories like this | News stories tagged with:
#publishing world
The publisher’s new board of directors has expertise spanning the life cycle of a book. Continue reading at The New York Times
[ The New York Times | 2023-12-07 14:45:23 UTC ]
More news stories like this | News stories tagged with:
#life cycle
The Mexican book chamber's commission on sustainability and issues in diversity has gained traction, according to officials at a session at the Guadalajara Book Fair. The post At Guadalajara: Mexico’s Publishers Promote Sustainability, Social Responsibility appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-12-04 14:25:42 UTC ]
More news stories like this | News stories tagged with:
#social responsibility
#gained traction
#guadalajara book
Of all the tech products Amazon offers, Kindle is the only one I’d seriously miss if it went away. I was never much of a book person, but that’s changed as I’ve tried to divert more time away from social media. Kindle—not just the e-reader, but the mobile apps—are where a lot of that... Continue reading at PC World
[ PC World | 2023-12-04 11:00:00 UTC ]
More news stories like this | News stories tagged with:
#free service
#single e-book
#browser extension
#full text
#costs $5
#kindle
The former Sterling Publishing, Quarto Publishing, and Welbeck Publishing Group head has formed Gemini Books Group, which will focus on publishing nonfiction gift books and children’s books in both the U.K. and U.S. markets. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-12-04 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#sterling publishing
#quarto
Adweek, the leading source of news, insights and intelligence for the marketing and advertising industry, today announced it has hired former Vice President and General Manager of People, Zoe Ruderman as Chief Content Officer and Drew Schutte, former executive at Conde Nast titles The New... Continue reading at AdWeek
[ AdWeek | 2023-11-30 19:30:00 UTC ]
More news stories like this | News stories tagged with:
#executive team
#advertising industry
#today announced
#vice president
#general manager
#conde nast
Seeing no follow-through on the Canadian government's promise to review the Copyright Modernization Act, a coalition asks for a meeting. The post Canadian Publishing Calls Out Ottawa’s Inaction appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-11-30 18:54:10 UTC ]
More news stories like this | News stories tagged with:
#canadian government
#canadian publishing
The rollout of “Endgame” caused a scandal after a quickly withdrawn translation named family members said to have asked about the skin color of Prince Harry and Meghan’s future son. Continue reading at The New York Times
[ The New York Times | 2023-11-30 16:38:36 UTC ]
More news stories like this | News stories tagged with:
#skin color
#prince harry
#book publishing
Salem Media Group, parent company of Regnery Publishing, has been selling assets in an effort to cut its debt debt load, but a proposed sale of the publisher has been called off. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-30 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#regnery publishing
#selling assets
The campaign by Publishers for Palestine will offer more than 30 free ebooks of poetry, fiction and nonfiction as ‘an act of solidarity’A group of publishers has launched a week-long initiative encouraging people to read books by Palestinian authors and about Palestinian history by offering free... Continue reading at The Guardian
[ The Guardian | 2023-11-29 17:20:38 UTC ]
More news stories like this | News stories tagged with:
#read books
#palestinian authors
#early november
#verso books
#verso
#ebooks
Publishers for Palestine, a coalition of more than 350 publishers from around the world, is offering more than 30 free ebooks by and about Palestinians as part #ReadPalestine week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-29 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#ebooks
The 37th iteration of the Guadalajara International Book Fair opens with IPA's Karine Pansa flagging world publishing's challenges. The post IPA’s Karine Pansa Opens Guadalajara: ‘A Union of Cultures to Build’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-11-26 16:46:54 UTC ]
More news stories like this | News stories tagged with:
#post ipa
The senior editor at Simon & Schuster, who acquired NBA finalist ‘Temple Folk’ after putting out a call for submissions on Instagram, wants to make the publishing industry more transparent and accessible. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-24 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#senior editor
#simon schuster
#publishing industry
After Mosab Abu Toha was detained by the Israeli Defense Forces on November 19, organizations including PEN International and his publisher, City Lights, called for his protection and release. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-21 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#city lights
Our annual industry survey reveals a modest median pay increase and minor improvements in workforce diversity across trade book publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-17 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#minor improvements
#workforce diversity
#trade book
#publishing industry
Our annual industry survey reveals a modest median pay increase and minor improvements in workforce diversity across trade book publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-17 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#minor improvements
#workforce diversity
#trade book
#publishing industry
Editors at four children’s imprints that focus on promoting underrepresented authors tell 'PW' how they got their start and what they love about their work. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-17 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#inclusive children
#book publishers
#children’s book
Broadcaster NDR launches investigation after Hubert Seipel admits receiving support for work on two books on Russian leaderA German publisher has announced a stop to the sale of books authored by a leading journalist and Russia expert after an investigation showed he had received at least... Continue reading at The Guardian
[ The Guardian | 2023-11-15 14:31:23 UTC ]
More news stories like this | News stories tagged with:
#vladimir putin
#russian leader
#german publisher
Employees at D&Q, the Montreal-based literary graphic novel publisher, and its sister bookstore, Librairie Drawn & Quarterly, are unionizing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-15 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#drawn quarterly
#graphic novel