For many magazines, the majority of online traffic is derived from a key aspect of the publishing business: e-newsletters. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2012-10-03 00:00:00 UTC ]
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In 1955, poet Lawrence Ferlinghetti, cofounder of City Lights Bookstore, decided to launch a publishing imprint with his own first book of poems, "Pictures of the Gone World." Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-28 00:00:00 UTC ]
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Responding to feedback from its most active users, PubMatch, the online rights management and promotion platform, is opening up access to its complete set of features to all users. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-27 00:00:00 UTC ]
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Dubbed “eRead Local” the program will run for 100 days, during which time participating ABA members will receive $5 for every new Kobo customer they deliver. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-27 00:00:00 UTC ]
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Jonathan Franzen, arguably the most anticipated author at Book Expo, will be featured at the show’s opening session today to talk about "Purity" (Farrar, Straus & Giroux, Sept. 1), his long-awaited novel and his first in five years. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-27 00:00:00 UTC ]
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Email newsletters are increasingly popular as a way for readers to cut through the online clutter. That trend has given rise to newsletters that are designed to be read entirely in email. These products, say publishers including Quartz and Ozy, are based on the counterintuitive idea that the end... Continue reading at Digiday
[ Digiday | 2015-05-26 00:00:00 UTC ]
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Publishers are scrambling to figure out their platform-publishing strategies, eyeing opportunities on Facebook, Snapchat and beyond. But many are already treating email newsletters, often used a way to lure people back to publishing sites, as ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-05-26 00:00:00 UTC ]
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Earlier this month Google announced that video ads running on YouTube have a chance to be seen 91% of the time. That's great, and a lot better than the 46% of video ads that Google runs outside of YouTube that never have a chance to be seen. But advertisers would like to be able to check... Continue reading at Advertising Age
[ Advertising Age | 2015-05-26 00:00:00 UTC ]
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The California mini-chain will add its 12th location in July 2016 in Santa Clara. In Pittsburgh, Natalie Sacco and Trevor Thomas purchased the Raven Award-winning mystery bookshop. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-25 00:00:00 UTC ]
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WH Smith has struck a deal to open six outlets at Sydney airport, Australia. The company, which bought the Queensland-based Supanews chain last year, has reportedly secured the Sydney airport venues after a “competitive tender process” according to Stationery News Australia. The new stores... Continue reading at The Bookseller
[ The Bookseller | 2015-05-19 00:00:00 UTC ]
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Comic book-inspired films such as The Avengers have increased interest in comics in general, Christchurch comics fans say. Continue reading at Stuff
[ Stuff | 2015-05-17 00:00:00 UTC ]
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L'Oréal has evidently found a video advertising vendor in Mediabong it's very high on. Mediabong—which is announcing a $5 million Series B round of funding today—said it achieved a 90 percent "video-through rate" for L'Oréal in a recent five-week ad campaign across various publishers.... Continue reading at AdWeek
[ AdWeek | 2015-05-13 00:00:00 UTC ]
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Author Susie Day is hoping to promote YA books written by British and Irish authors through an online shop selling UKYA-branded merchandise. The ‘We Have Crisps’ shop is currently selling tote bags, vest tops and t-shirts featuring the names ‘Patrick & Bali. Sarra & Non’,... Continue reading at The Bookseller
[ The Bookseller | 2015-05-06 00:00:00 UTC ]
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The Media Rating Council has issued interim guidance on what it takes for ads on mobile devices to be considered "viewable" and introduced a new category of mobile ad between "viewable" and "not."Advertisers and web publishers use viewability standards to determine whether ads that were served... Continue reading at Advertising Age
[ Advertising Age | 2015-05-05 00:00:00 UTC ]
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The 2015 edition of Publishers' Forum opened Tuesday (27th April) in Berlin with a determined tagline and programming to match: "How to Reconstruct Publishing: Competing Visions, Channels, and Audiences." Continue reading at The Bookseller
[ The Bookseller | 2015-04-28 00:00:00 UTC ]
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A new independent bookshop has opened in Navan in Ireland, selling new books with a focus on children’s literature. Last weekend husband and wife team Shane and Lorraine Breslin “quietly opened” Blackbird Books on the Old Corn Market in Navan, County Meath, which is about a 40-minute drive... Continue reading at The Bookseller
[ The Bookseller | 2015-04-24 00:00:00 UTC ]
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On Thursday YouTube celebrated the 10th anniversary of the first video being uploaded to what would become the preeminent online video service. And Facebook crashed the party.Facebook announced on Thursday a branded-video program called Anthology that will have publishers and digital video... Continue reading at Advertising Age
[ Advertising Age | 2015-04-23 00:00:00 UTC ]
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Village Books & Paper Dream, Bellingham Wash.’s long-time bookstore, will open up a second location this fall. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-22 00:00:00 UTC ]
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The sold-out conference featured the country's newest indie bookstore owner Jeff Kinney. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-20 00:00:00 UTC ]
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Frustrated by a lack of opportunity for indie authors to showcase their work, two Florida writers open a bookstore of their own. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-20 00:00:00 UTC ]
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How the rebels behind scholarly publishing app Mendeley—once labeled sellouts—are growing their company after being acquired by Elsevier.In 2013, when Victor Henning announced that his startup Mendeley would be acquired by one of the world's biggest media companies, he knew there would be... Continue reading at Fast Company
[ Fast Company | 2015-04-18 00:00:00 UTC ]
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