For many magazines, the majority of online traffic is derived from a key aspect of the publishing business: e-newsletters. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2012-10-03 00:00:00 UTC ]
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Project launched by Girls creator and Jenni Konner to become self-sustaining as US Cosmopolitan and Marie Claire publisher sells ads and syndicates contentGirls creator Lena Dunham has signed a deal to commercialise her Lenny newsletter with Cosmopolitan and Marie Claire publisher Hearst.Hearst... Continue reading at The Guardian
[ The Guardian | 2015-10-27 00:00:00 UTC ]
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Lena Dunham's female-focused newsletter Lenny isn't a celebrity side project. The creator of HBO's "Girls" is turning it into a money-making media company with help from Hearst.Introduced in September by Ms. Dunham and "Girls" showrunner Jenni Konner, Lenny's twice-weekly newsletter has carried... Continue reading at Advertising Age
[ Advertising Age | 2015-10-27 00:00:00 UTC ]
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What's old is new again. Publishers including Mic, Ozy and Skift are trying to seduce readers into signing up for their newsletters by cajoling them with cash and trips. The scheme takes a page from the the playbook of Publishers Clearing House, which uses contests to great effect (and... Continue reading at Digiday
[ Digiday | 2015-10-20 00:00:00 UTC ]
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Time, Inc. chief content officer on how magazines can adapt to thrive on a changed playing field. The post Folio: Show Coverage: Norm Pearlstine Delivers Opening Keynote appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-10-20 00:00:00 UTC ]
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Clickbait headlines and A/B testing may be publishers’ go-to growth tactics on Facebook and Twitter, but to boost their email subscriptions, they are adopting a more old-fashioned scheme: the contest. Millennial news site Mic, for ex ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-20 00:00:00 UTC ]
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#growth tactics
Company reports 6% rise in pre-tax profits as top executives paid more than £5mMarie Claire and NME publisher Time Inc UK boosted profits to almost £23m last year while paying out more than £5m to staff and top executives at the magazine company.Time Inc UK reported a 6% rise in pre-tax profits... Continue reading at The Guardian
[ The Guardian | 2015-10-14 00:00:00 UTC ]
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Amid tight security, author Salman Rushdie told reporters that the publishing world must continue to defend free speech. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-13 00:00:00 UTC ]
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Foyles expands its 'Bookshop of the Future' concept beyond London with the opening of its new 'physical meets digital' bookstore in Birmingham. The post Foyles Opens New “Digital” Bookstore in Birmingham appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-10-09 00:00:00 UTC ]
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High streets will be revitalised once local councils are allowed to keep the £26bn raised from business rates, the Chancellor George Osborne has said. Continue reading at The Bookseller
[ The Bookseller | 2015-10-06 00:00:00 UTC ]
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Archestratus Books & Foods in the Greenpoint section of Brooklyn, N.Y., and I Am Books in Boston, which will open next month, offer readers a taste of Italy in their book selection. And in the case of Archestratus in its café. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-23 00:00:00 UTC ]
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Calliope Gifts, the gift shop brand founded by former Borders bookshops c.e.o. Philip Downer and head of buying Andy Adamson, has announced the opening of a third retail shop, in the Orchards Shopping Centre at Haywards Heath. The 1,120 sq ft shop will open on October 10th 2015, and will... Continue reading at The Bookseller
[ The Bookseller | 2015-09-22 00:00:00 UTC ]
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Media executive Paul Slavin has been named president of Open Road Integrated Media, a newly created position for the company. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-21 00:00:00 UTC ]
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National Book Tokens is to partner with Book Aid International to help support the charity's work to provide books and develop library services in sub-Saharan Africa. A specially designed National Book Tokens gift card will go on sale this week with 1% of the value of each card sold to be... Continue reading at The Bookseller
[ The Bookseller | 2015-09-15 00:00:00 UTC ]
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PP Editor-in-Chief Edward Nawotka's idiosyncratic list of 9 tips to help you make your time at the 2015 Frankfurt Book Fair even more memorable. The post 9 Tips for a Memorable 2015 Frankfurt Book Fair appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-09-14 00:00:00 UTC ]
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As SIBA prepares to hold its 40th regional conference in Raleigh, N.C., September 18–20, its executive director, Wanda Jewell, shares 40 pieces of advice for getting along in the book industry, gleaned from her 25 years with the group. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-11 00:00:00 UTC ]
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The Guadalajara Book Fair's Rights Center, which offers 125 tables, is sold out, further proof of Mexico's growth as a center for Spanish rights activity. The post As Mexico Rises, Rights Center at Guadalajara Book Fair Gets Boost appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-09-04 00:00:00 UTC ]
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Canongate c.e.o. Jamie Byng, literary agent Juliet Mushens, Goldsboro Books’ owner David Headley and author Malorie Blackman are among the shortlist for the publishing and writing category of the h.Club 100 campaign to find the most influential and innovative people in the UK’s creative... Continue reading at The Bookseller
[ The Bookseller | 2015-09-03 00:00:00 UTC ]
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If we add an alert to one review, what about the others? Readers have different sensitivities; who is to say which details may spoil a book for any one of them?Readers hate spoilers, and one of the sacred duties of the literary editor is to make sure they don’t happen – or if they do, that... Continue reading at The Guardian
[ The Guardian | 2015-08-31 00:00:00 UTC ]
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#literary editor
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Chris Riddell and Macmillan Children’s Books are raising money for Book Trust with a new Doodle-a-Day diary, featuring 366 pages of ideas to encourage doodling (one for each day of the year and another for leap years). Riddell’s Doodle-a-Day, due for publication on 22nd October (£9.99), is an... Continue reading at The Bookseller
[ The Bookseller | 2015-08-29 00:00:00 UTC ]
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Through a specially developed app, $250 million in popular ebooks from major publishers will be made available to children in need. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-28 00:00:00 UTC ]
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