HarperCollins executives Sam Missingham and Jim Hanas debunk 6 myths about email marketing for book publishers and share best practices. The post 6 Email Marketing Myths Debunked appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'
[ Publishing Perspectives | 2015-12-10 00:00:00 UTC ]
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Brazil's book market saw real growth of 3.1% last year, according to Brazilian book trade publication PublishNews. Continue reading at The Bookseller
[ The Bookseller | 2018-02-15 00:00:00 UTC ]
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On the same day that Lululemon Athletica announced the sudden exit of CEO Laurent Potdevin over a failure to meet company standards, it appointed a new leader for its marketing.The Vancouver-based company on Monday named Celeste Burgoyne, executive VP for the Americas, to handle brand marketing.... Continue reading at Advertising Age
[ Advertising Age | 2018-02-07 00:00:00 UTC ]
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The number of exhibitors is up at this year's fair over 2017 and the U.K. Pavilion returns to Taipei after a 17-year absence. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-02-07 00:00:00 UTC ]
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The Document Foundation has unveiled LibreOffice 6.0 64-bit and LibreOffice 6.0 32-bit, a major new release of its open-source office suite for Windows, Mac and Linux. LibreOffice 6.0 adds a host of new and improved features, including support for OpenPGP signing and encryption, an ePUB filter... Continue reading at Betanews
[ Betanews | 2018-01-31 00:00:00 UTC ]
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With figures from OpenBook's 'Reading X' conference earlier this month, we learn that online book sales in China grew 28.82 percent in 2017, year over year, and brick-and-mortar bookstores were seen to erase the previous year's modest losses. The post China’s Bestsellers for 2017: OpenBook Cites... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-01-31 00:00:00 UTC ]
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Figures from OpenBook's 'Reading X' conference show that promising growth for the market, including a big uptick in online book sales in 2017. The post OpenBook Managing Director Cites 14.55 Percent Growth in Chinese Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-01-31 00:00:00 UTC ]
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Lounge Books founder Sam Missingham, formerly digital project manager at HarperCollins, is launching a book marketing service for authors called Lounge Marketing. Continue reading at The Bookseller
[ The Bookseller | 2018-01-30 00:00:00 UTC ]
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A few years ago BuzzFeed Inc. posted a picture of a cocktail dress online and asked readers what colors they saw.The photo triggered a raging debate about colors and racked up millions of views for the online publisher. But one question gnawed at BuzzFeed's bosses: how the picture went viral in... Continue reading at Advertising Age
[ Advertising Age | 2018-01-26 00:00:00 UTC ]
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'Governments need to be convinced that the scourge of piracy is a problem for them and for their countries’ evolving economies," IPA's José Borghino tells the Arab Publishers Association's conference in Tunisia. The post At the Tunis Conference: On Piracy and the Myth of ‘Free Content’ appeared... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-01-24 00:00:00 UTC ]
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It looks as though production is about to begin in Maryland on the sixth and final season of “House of Cards,” which has been rewritten to omit star and executive producer Kevin Spacey. A casting notice was published Friday on Facebook for the “first official photo shoot for Season 6” with a... Continue reading at Baltimore Sun
[ Baltimore Sun | 2018-01-22 00:00:00 UTC ]
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Facebook Messenger has come a long way since vice president of messaging products David Marcus left his post as president of PayPal to join the social network in June 2014. Marcus shared six trends that he believes will emerge for the messaging application in 2018 in a note published on Facebook... Continue reading at AdWeek
[ AdWeek | 2018-01-20 00:00:00 UTC ]
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Several international participants in next week's Children's Books Salon–produced by Frankfurter Buchmesse New York and Publishing Perspectives–speak to us about the children's book sector in their respective markets today. The post Children’s Books Salon Participants’ Insights Into Markets in... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-01-19 00:00:00 UTC ]
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As Facebook decides to favor content from friends and family over publishers' posts, agency buyers are telling clients to focus on influencer content. The post ‘Awesome dynamic’: Influencer marketing gets a boost with Facebook changes appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-17 00:00:00 UTC ]
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Rafat Ali is co-founder and CEO of the travel site Skift, which covers the business side of the travel industry. In publishing circles, he's also known as an astute and pointed observer of digital media. For this interview, he dons both hats. We also touch on his time growing up in India, where... Continue reading at Advertising Age
[ Advertising Age | 2018-01-11 00:00:00 UTC ]
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Europe's major markets - the UK, Germany, France, Spain and Italy - all experienced growth in turnover in 2016, according to a Federation of European Publishers' report. Continue reading at The Bookseller
[ The Bookseller | 2018-01-10 00:00:00 UTC ]
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Author-illustrator duo David Walliams and Tony Ross claim nine of the top 50 titles of 2017 in a year of growth propelled mostly by strength in depth. Continue reading at The Bookseller
[ The Bookseller | 2018-01-05 00:00:00 UTC ]
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The print book market has posted growth in value for the third year running, with 2017 inching up 0.09% on 2016. Continue reading at The Bookseller
[ The Bookseller | 2018-01-04 00:00:00 UTC ]
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Quartz promotes Kira Bindrim, two New York regional titles tap new publishers, and the rest of this week's people on the move... The post Citing “Incredible Growth,” The Hill Expands Marketing Team | People on the Move appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-12-22 00:00:00 UTC ]
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Executives from brands, agencies and publishers shared insights about data-driven marketing and connecting with consumers via social platforms. The post Digiday Research: For Japan’s marketers, Facebook is king appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-12-15 00:00:00 UTC ]
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Bonnier Zaffre has announced it is expanding into the US market, starting by directly publishing brand authors Wilbur Smith and Lynda La Plante into North America. Continue reading at The Bookseller
[ The Bookseller | 2017-12-12 00:00:00 UTC ]
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