6 Email Marketing Myths Debunked

HarperCollins executives Sam Missingham and Jim Hanas debunk 6 myths about email marketing for book publishers and share best practices. The post 6 Email Marketing Myths Debunked appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2015-12-10 00:00:00 UTC ]
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Beijing Book Fair 2018: Market Observations from Exhibitors

As younger Chinese editors, many fluent in English, move up the publishing ranks, they are more willing to try new formats, while also able to speed up publication of translations in China. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-08-24 00:00:00 UTC ]
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Interview: Beijing Book Fair Director Liying Lin on China’s Book Market

Disagreeing with assessments of a slowdown in the Chinese book market, the Beijing International Book Fair director says she's seeing 'real energy in the sector. The post Interview: Beijing Book Fair Director Liying Lin on China’s Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-08-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post interview #book market #real energy


Fatherly Taps Condé Nast Exec as VP of Marketing | People on the Move

[caption id="attachment_134125" align="alignright" width="150"] Kelley Gudahl[/caption] Kelley Gudahl was tapped as Fatherly’s first VP of marketing this week. In her new position, Gudahl will be tasked with leading the pre-sale RFP process, generating multi-purpose franchise ideas with the... Continue reading at Folio Magazine

[ Folio Magazine | 2018-08-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #staff memo #working alongside #current president


Faber signs first US market exclusive

Faber will publish its first US market exclusive with English writer and former music journalist Will Ashon’s forthcoming book from Granta, with plans to further ramp up its American list. Continue reading at The Bookseller

[ The Bookseller | 2018-08-22 00:00:00 UTC ]
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China’s Book Market in the First Half of 2018: Slower Growth, Rising Prices

As book prices rise and children's books show new energy, the number of new titles on China's bestseller lists has decreased, with older hits lingering on sales charts. The post China’s Book Market in the First Half of 2018: Slower Growth, Rising Prices appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-08-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post china #book market #books show #bestseller lists #sales charts


International Hot Book Properties, Week of August 6, 2018

This week's hot books include a 1,000-page, five-volume German novel, and a Flemish debut. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-08-07 00:00:00 UTC ]
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Book to Film Deals, Week of August 6, 2018

Among the notable book-to-film deals this week is a nonfiction book on women's suffrage which sold to Amblin TV with Hillary Clinton attached as a producer, and Netflix's purchase of a memoir by the founder of Nike. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-08-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nonfiction book #film deals


PW Picks: Books of the Week, August 6, 2018

This week: a William Shakespeare mystery, plus the drug company that addicted America. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-08-03 00:00:00 UTC ]
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Book Deals: Week of August 6, 2018

An L.A. yogi strikes a six-figure deal, Berkley buys a debut at auction, Jill Soloway nabs the first two books for her new imprint at Amazon, and more in this week's notable book deals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-08-03 00:00:00 UTC ]
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This Week's Bestsellers: August 6, 2018

Fox News legal analyst Gregg Jarrett has the #1 book in the country with ‘The Russian Hoax.’ Plus Kevin Kwan’s ‘Crazy Rich Asians’ gets ready to hit the big screen, and newcomer Rosie Walsh’s ‘Ghosted’ gets some love from Liane Moriarty. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-08-03 00:00:00 UTC ]
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PRH Canada Combines Marketing and Publicity

Penguin Random House Canada has announced a new combined marketing and publicity team under the leadership of Beth Lockley, v-p, marketing and communications. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-07-31 00:00:00 UTC ]
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Indies look to subscription to anchor business in unpredictable market

A number of smaller publishers, many with dedicated followings and a strong sense of community, are asking readers to buy into pledge and subscription schemes that will bring them longer-term benefits. Continue reading at The Bookseller

[ The Bookseller | 2018-07-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #smaller publishers #strong sense


Craft market realigns following record, colouring-fuelled years

The extraordinary sales achieved by adult colouring titles ballooned the crafts sector, which appears to be somewhat realigning to its pre-2015 levels—but there remain surprise hits in the sector. Continue reading at The Bookseller

[ The Bookseller | 2018-07-31 00:00:00 UTC ]
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Timely International Publication Credited as Part of Romania’s Stronger Market

A new study finds that Romanian publishers have increased book sales by releasing Romanian translations of foreign books parallel to launches in other key markets. The post Timely International Publication Credited as Part of Romania’s Stronger Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-07-26 00:00:00 UTC ]
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Fassler To Oversee Combined Atria Publicity, Marketing Units

Atria senior v-p and publisher Libby McGuire announced the hiring of Kristin Fassler in the newly-created role of v-p and director of integrated marketing. Paul Olsewski, v-p and director of publicity, will leave Atria July 27. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-07-24 00:00:00 UTC ]
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Fiction sales lead Ireland’s domestic market to recovery

Ireland’s Nielsen-measured market has enjoyed strong, UK-beating growth this year to date, with a grass-roots author campaign propelling the late Emma Hannigan to the top of the bestseller lists. Continue reading at The Bookseller

[ The Bookseller | 2018-07-23 00:00:00 UTC ]
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North American Comics Market Declined 6.5% in 2017

Combined North American sales of graphic novels and periodical comics declined about 6.5% to $1.01 billion in 2017, although graphic novel sales via the book trade were essentially flat. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-07-17 00:00:00 UTC ]
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Honeyman heads the half-year pack as print market inches up once again

Solid but unspectacular growth in print value and volume has been posted through Nielsen BookScan in the first half of 2018, with range the key in the absence of a breakout trend. Continue reading at The Bookseller

[ The Bookseller | 2018-07-16 00:00:00 UTC ]
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Italy’s Stefano Mauri in Madrid: Three Points of Digital Impact on the Book Market

Italian book publishing icon Stefano Mauri speaks at the Readmagine conference about how the digital dynamic has affected Italy's book marketplace. The post Italy’s Stefano Mauri in Madrid: Three Points of Digital Impact on the Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-07-13 00:00:00 UTC ]
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Digiday Research: Publishers are lukewarm on market for short-form video

Half of U.S. and European publishers are neutral over the potential market for selling and licensing short-form video content. The post Digiday Research: Publishers are lukewarm on market for short-form video appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-07-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #european publishers #digiday research