HarperCollins executives Sam Missingham and Jim Hanas debunk 6 myths about email marketing for book publishers and share best practices. The post 6 Email Marketing Myths Debunked appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'
[ Publishing Perspectives | 2015-12-10 00:00:00 UTC ]
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A day after winning two British Book Awards for Novel of the Year and the overall Book of the Year, Sally Rooney has claimed her first Mass Market Fiction number one. Continue reading at The Bookseller
[ The Bookseller | 2019-05-15 00:00:00 UTC ]
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Indoor cycling company Peloton pedaled into some legal trouble in March—to the tune of $150 million—when the brand was sued for trademark infringement by a group of music publishers representing the likes of Lady Gaga and Bruno Mars. For Peloton, which has made a name for itself by selling a... Continue reading at Advertising Age
[ Advertising Age | 2019-05-15 00:00:00 UTC ]
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On Thursday, May 30, from 3:30 to 4:30 p.m., join Penguin Random House in the Librarians' Lounge (Booth 557) for a meet and greet with some of the publishers' hottest authors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-14 04:00:00 UTC ]
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Open Road has evolved into a leading marketing platform, boosting sales and discoverability for its publishing partners. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-10 04:00:00 UTC ]
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After tasking former History Press m.d. Tim Davies to lead its expansion in the UK, Westchester Publishing Services has signed up a number of clients from this side of the Atlantic. Continue reading at The Bookseller
[ The Bookseller | 2019-05-04 00:00:00 UTC ]
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#uk market
#fuel growth
#history press
Montlake pays seven figures for a new novella by Sylvia Day, Penguin wins Rollo Romig’s look at murders in India, Atria re-ups with Lisa Jewell, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-03 00:00:00 UTC ]
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Scribner publishes an edition of ‘The Mueller Report’ that hits #2 in the country and sweeps the East Coast. Plus economist Emily Oster lands at #5 in hardcover nonfiction with a data-driven take on parenting, and Melinda Gates’s nonfiction debut is among the week’s notable releases. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-03 00:00:00 UTC ]
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#mueller report
#hits #2
#east coast
#hardcover nonfiction
#melinda gates
#notable releases
This week: new books from Ted Chiang, Julie Orringer, Elizabeth Acevedo, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-03 00:00:00 UTC ]
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There’s an old truism in the ad business that you can get people to remember an ad by showing something outrageous. David Ogilvy likened it to showing a gorilla in a jock strap. But these days, unless you’re selling jock straps for gorillas, it is unlikely that people will remember your brand.... Continue reading at Advertising Age
[ Advertising Age | 2019-05-01 00:00:00 UTC ]
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Credited by some to a growing post-Soviet interest in authoritative information, the Russian book business reportedly sees substantial gains for nonfiction. The post Nonfiction Sales Growth in the Russian Book Market Expected to Continue This Year appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-05-01 00:00:00 UTC ]
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#year appeared
When Baltimore Mayor Catherine Pugh defended selling her “Healthy Holly” books to the University of Maryland Medical System, she made one specific claim that touched off concern at City Hall. Pugh told The Baltimore Sun on March 20 that she had not sold her books beyond those she provided to... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-04-30 00:00:00 UTC ]
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Sharjah in the United Arab Emirates (UAE) will be the market focus for The London Book Fair 2020 (LBF), organisers have revealed. Continue reading at The Bookseller
[ The Bookseller | 2019-04-25 00:00:00 UTC ]
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#market focus
In an announcement made at Sharjah Publishing City this morning (April 25), Sharjah has been named the 2020 London Book Fair Market Focus. The post Sharjah Is Announced London Book Fair’s Market Focus 2020 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-04-25 00:00:00 UTC ]
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Company says it has stopped using password verification feature that collected data Facebook has admitted to “unintentionally” uploading the address books of 1.5 million users without consent, and says it will delete the collected data and notify those affected.The discovery follows criticism of... Continue reading at The Guardian
[ The Guardian | 2019-04-18 00:00:00 UTC ]
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The Audio Publishers Association, Bookrepublic, and Bologna Children's Book Fair have begun surveying various audiobook markets. The post Books Heard ‘Round the World: A New Survey of International Audiobook Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-04-11 00:00:00 UTC ]
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#bologna children
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Talking with the Russian Book Union's Leonid Palko, we learn that the three-point shape of the national book market appears to be shifting, and publishers are looking to adapt. The post Interview: Leonid Palko of the Russian Book Union on ‘Distinctive Market Trends’ appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-04-10 00:00:00 UTC ]
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The Economist Group has relaunched its quarterly lifestyle title, 1843, with a new editor and new design, promising deep dives into style, food, travel and technology—feature articles on the topics that might interest readers of the company's flagship magazine, but wouldn't necessarily appear in... Continue reading at Folio Magazine
[ Folio Magazine | 2019-04-02 00:00:00 UTC ]
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#classic app
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From controlling the temperature in our homes and offices to helping drive our cars, automation is changing our everyday lives. This shift is transforming the way that we do business as well, and has been a game changer in the way that publishers approach marketing. By tapping into marketing... Continue reading at Folio Magazine
[ Folio Magazine | 2019-03-29 00:00:00 UTC ]
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#helping drive
#game changer
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Movie-driven science fiction tops China's bestseller lists in February, and we have news on the fast rise of 'paid-for content' in China. The post China Bestsellers for February: ‘Paid-For Content’ in the Chinese Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-03-27 00:00:00 UTC ]
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#china bestsellers
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Google News Initiative, the search-engine giant's program to work with publishers in the media industry, teamed up with newspaper publisher McClatchy on an initiative to bring local news coverage to three small and midsized communities in the U.S. that are currently lacking local sources of news... Continue reading at AdWeek
[ AdWeek | 2019-03-27 00:00:00 UTC ]
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