HarperCollins executives Sam Missingham and Jim Hanas debunk 6 myths about email marketing for book publishers and share best practices. The post 6 Email Marketing Myths Debunked appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'
[ Publishing Perspectives | 2015-12-10 00:00:00 UTC ]
News tagged with:
#email marketing
#book publishers
John Styring is launching a new mass market publisher, Curious Universe, after forming a 50-50 joint venture with Australian publisher Hinkler. Continue reading at The Bookseller
[ The Bookseller | 2018-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#john styring
UK and US editors are in Germany this week—on a trip organized by the Frankfurter Buchmesse—and hearing German publishers address a big issue in the market right now: finding more book buyers. The post A Developing Snapshot of a Market: Frankfurter Buchmesse’s Editors’ Tour of Germany appeared... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#germany appeared
#frankfurter buchmesse
#big issue
#book buyers
Concerns about the separation of immigrant children from their parents, diversity, and changing the world found a place alongside nuts-and-bolts education at this year's conference. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-22 00:00:00 UTC ]
More news stories like this |
Total sales at Barnes & Noble fell 6.0% in the fiscal year ended April 28, 2018, compared to fiscal 2017, and the retailer posted a net loss of $125.5 million last year, compared to net income of $22.0 million in fiscal 2017. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#total sales
#net loss
#net income
Increasing pressure on sales and costs together with fewer customers on the shopfloor has created a challenging bookselling environment in Germany. Continue reading at The Bookseller
[ The Bookseller | 2018-06-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#increasing pressure
Campaigns for Imogen Hermes Gowar's The Mermaid and Mrs Hancock (Vintage) and Rupy Aujla's The Doctor's Kitchen (HarperCollins) have been ranked among the best marketing campaigns of spring 2018. Continue reading at The Bookseller
[ The Bookseller | 2018-06-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hermes gowar
Weidenfeld & Nicolson is to publish We Need New Stories, a "vital" book about dangerous myths that are maintaining the status quo. Continue reading at The Bookseller
[ The Bookseller | 2018-06-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#status quo
#weidenfeld nicolson
The latest book market statistics from Germany show that flat book sales are being generated by fewer overall book buyers. The Börsenverein calls for a focus on potential readers. The post German Book Market in 2017: Stable Sales But in Need of More Book Buyers appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-06-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book buyers
#germany show
#potential readers
Bloomsbury has appointed Nicola Hill to the newly created role of group director for consumer marketing and publicity. Continue reading at The Bookseller
[ The Bookseller | 2018-06-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#marketing role
#group director
#consumer marketing
Creating original serialized content—as in the case of streaming on-demand services such as Amazon Prime and Netflix—holds the key to success for audiobook subscriptions, says Storytel España in a new report. The post Storytel in Spain: When Entering the Audiobook Market Means Making New Serials... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#amazon prime
A dramatic shift is under way in the non-fiction market with "more intelligent" titles on the rise, partially the result of the continuing wane of the celebrity market. Continue reading at The Bookseller
[ The Bookseller | 2018-06-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#dramatic shift
The audiobook boom is most prominent in North America, and it is spreading across the world, as discussed in a panel on Wednesday at the New York Rights Fair entitled “The Audiobook Heard ‘Round the World.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-01 00:00:00 UTC ]
More news stories like this |
A panel at the New York Rights Fair featuring Storytel, audiobooks.com, and Kobo saw discussions about how the audiobook market is evolving around the world. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#audiobook market
Let us know you want to keep hearing from us! Yesterday, on 23rd May, we sent an email to all those who have signed up for newsletters and other communications asking you to update your email preferences and read our new privacy policy. In order to comply with new data regulations, after 25th... Continue reading at The Bookseller
[ The Bookseller | 2018-05-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#privacy policy
The sun is set to shine on the summer book market this year, boosted by a crop of fresh nationwide promotions targeted at the season. Continue reading at The Bookseller
[ The Bookseller | 2018-05-18 00:00:00 UTC ]
More news stories like this |
HarperCollins' global sales and earnings rose in the third quarter, with revenue for the period up 6% to $398m and EBITDA up 16% to $43m. Continue reading at The Bookseller
[ The Bookseller | 2018-05-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#quarter sales
#global sales
#earnings rose
As the 2018 Digital Content NewFronts winds down-at least the East Coast version-the Interactive Advertising Bureau gathered publishers, brands, and media buyers at its Ad Lab this morning, and, over cold frittatas and think-cut bacon, hashed over some of the things we learned this week. "It's... Continue reading at AdWeek
[ AdWeek | 2018-05-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#media buyers
#digital advertising
Two political books have been big winners this year thanks to a certain someone in the White House. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book market
#political books
#big winners
#white house
Penguin Random House's inhouse live events team, Penguin Live, has appointed Zoe Middleton from the Wellcome Collection to be its head of marketing. Continue reading at The Bookseller
[ The Bookseller | 2018-05-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#penguin live
Targeting a niche in the thriving audiobook market, Triangle Interactive has released an initial list of 1,000 English and Spanish-language children's ebooks from a variety of publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#e-book market
#spanish-language children