As the banner ad loses its luster, online publishers from BuzzFeed to Quartz are turning to units that capture the look and feel of the host site's content. The purists say that truly native advertising can't be scaled without losing its bespoke (read: expensive) feel. No wonder, then, that a number of companies have claimed to be able to scale the creation or distribution of native ads. There are trade-offs, though. The more automated the process, the less the advertiser can control where his ad shows up, whether it's viewable, if it fits in with the site—that is, assuming it even shows up at all. Here's how six companies claim to solve this seeming contradiction. Sharethrough Started as a way to distribute video through social media, Sharethrough has moved into native advertising with technology that breaks down an ad to make it fit the look and feel of the page. To further customize the ad, Sharethrough churns out multiple versions of the creative and has the ability to update the headlines and images in real time. A mobile product was introduced this year. Sharethrough scales ads by distributing them through the “thousands” of sites in its network, including Forbes and USA Today Sports Media, and while marketers can block sites they don’t want to appear on, they can’t guarantee their ads will appear on specific ones. Advertisers also can’t retarget visitors who click on an ad. There’s a downside for the publisher as well: Clicking on a link takes the visitor away... Continue reading at 'AdWeek'
[ AdWeek | 2013-12-10 00:00:00 UTC ]
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The tech company’s latest proposal about generative AI turns copyright law on its head, and could especially hurt smaller content creators, say expertsFollow our Australia news live blog for latest updatesGet our morning and afternoon news emails, free app or daily news podcastPublishers should... Continue reading at The Guardian
[ The Guardian | 2023-08-08 23:00:40 UTC ]
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Dan Baker says he'll stay on the board of the family-owned company, which owns both the Baker Publishing Group and the Baker Book House bookstore. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-24 04:00:00 UTC ]
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Margaret Atwood, James Patterson and Suzanne Collins are among thousands of writers endorsing an open letter from the Authors Guild urging AI companies to obtain permission before incorporating copyrighted work into their technologies. ... Continue reading at CBC
[ CBC | 2023-07-18 21:52:26 UTC ]
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James Patterson, Suzanne Collins and Margaret Atwood are among thousands of writers endorsing an open letter from the Authors Guild urging AI companies to obtain permission before incorporating copyrighted work into their technologies Continue reading at ABC News
[ ABC News | 2023-07-18 20:54:45 UTC ]
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The U.S. outpost of the general news publisher The Guardian finished the first quarter of its fiscal year, which ended June 30, with advertising revenues up 42% year over year, according to senior vice president of advertising Luis Romero. The hikes buck common trends most publishers are seeing.... Continue reading at AdWeek
[ AdWeek | 2023-07-12 08:56:56 UTC ]
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Read on for news about Curiosity Ink Media and Dynamite Entertainment's Cats Vs Pickles books, Mad Cave's new licenses, new comic book programs for Hasbro's toy brands, 'Love You Forever''s recent collaboration with Drake and Nike, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-06 04:00:00 UTC ]
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Springer Nature's promotional 'progress report' on open access and more outlines strides amid challenges in a complex, competitive sector. The post Springer Nature Issues Its New ‘Progress Report’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-06-28 20:01:57 UTC ]
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Global news publisher the Associated Press (AP) launched a newly redesigned version of its website Tuesday, part of a broader effort from the news outlet to diversify its revenue by attracting more direct advertising. The publisher currently generates roughly 80% of its revenue from content... Continue reading at AdWeek
[ AdWeek | 2023-06-28 09:22:55 UTC ]
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Final industry estimates from the AAP show that sales of religious books fell 6% in 2022 from 2021, dropping to $1.27 billion last year from $1.35 billion in 2021. Digital audiobooks and hardcover sales fell 42% and 9.5%, respectively. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-27 04:00:00 UTC ]
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Ad spending for the top 200 U.S. advertisers showed robust growth, powered my internet companies. Digital media grabbed the lion's share of budgets. Spending is growing this year, but a recession looms. Continue reading at Advertising Age
[ Advertising Age | 2023-06-26 09:45:00 UTC ]
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Gannett, a news publisher accused of monopolistic behavior, is suing Google for monopolistic behavior. It’s the latest in a string of lawsuits against the search giant, and it repeats many of the arguments made by the Department of Justice in its second lawsuit against Google, filed earlier this... Continue reading at Engadget
[ Engadget | 2023-06-20 16:46:02 UTC ]
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The rise of streaming television has threatened to dethrone Nielsen as the standard-bearer for how every single agency and advertiser measured a TV campaign — creating an even playing field for all parties involved. Now, there are too many new players — such as Samba TV, VideoAmp, Comcore and... Continue reading at Digiday
[ Digiday | 2023-06-20 13:41:01 UTC ]
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The Jan. 6 Report could be reprinted or recorded by any publisher. So when Macmillan Audio got the draft, the race unfolded with the precision of a heist film. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-06-13 13:00:31 UTC ]
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Twitter's advertising revenue is down 59 percent during a five week stretch between April 1st and early May compared to the same period last year, The New York Times has reported. It regularly falls short of sales projections, and things aren't likely to change soon (apparently despite the... Continue reading at Engadget
[ Engadget | 2023-06-06 09:25:43 UTC ]
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As part of its campaign to protect its members from the rise of large language models and other artificial intelligence tools, the Authors Guild has released four new model contract clauses concerning the technology. Earlier, the Guild released a survey of members that found that 69% of those... Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-02 04:00:00 UTC ]
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The Guild says it met with the agency's leadership on May 18 and was assured of transition plans to support a number of authors who were recently dropped by the agency following the departure of agent Jordan Hamessley. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-23 04:00:00 UTC ]
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Aspiring chefs from the Pearson School of Culinary Arts cooked 3,000 meals as part of a collaboration that helps culinary students meet their course requirements while helping out at the centre. Continue reading at CBC
[ CBC | 2023-05-21 07:37:00 UTC ]
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From family sagas that span decades to memoirs about chasing the American dream, these 6 AAPI must-reads hit bookshop shelves this May. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-05-18 13:00:16 UTC ]
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CNN reporter and West Baltimore native John Blake wishes he could give a copy of his new memoir to his mother for Mother's Day. Continue reading at Baltimore Sun
[ Baltimore Sun | 2023-05-11 11:00:00 UTC ]
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The paper has been a bright spot for digital media despite falling ad revenue and a slowing growth rate for new subscribers Continue reading at Crains New York
[ Crains New York | 2023-05-10 18:44:39 UTC ]
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