As the banner ad loses its luster, online publishers from BuzzFeed to Quartz are turning to units that capture the look and feel of the host site's content. The purists say that truly native advertising can't be scaled without losing its bespoke (read: expensive) feel. No wonder, then, that a number of companies have claimed to be able to scale the creation or distribution of native ads. There are trade-offs, though. The more automated the process, the less the advertiser can control where his ad shows up, whether it's viewable, if it fits in with the site—that is, assuming it even shows up at all. Here's how six companies claim to solve this seeming contradiction. Sharethrough Started as a way to distribute video through social media, Sharethrough has moved into native advertising with technology that breaks down an ad to make it fit the look and feel of the page. To further customize the ad, Sharethrough churns out multiple versions of the creative and has the ability to update the headlines and images in real time. A mobile product was introduced this year. Sharethrough scales ads by distributing them through the “thousands” of sites in its network, including Forbes and USA Today Sports Media, and while marketers can block sites they don’t want to appear on, they can’t guarantee their ads will appear on specific ones. Advertisers also can’t retarget visitors who click on an ad. There’s a downside for the publisher as well: Clicking on a link takes the visitor away... Continue reading at 'AdWeek'
[ AdWeek | 2013-12-10 00:00:00 UTC ]
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Independent publisher The Midst launched on its new website Tuesday, after more than four years of chronicling perimenopause and the modern midlife experience as a personal blog called Jumble and Flow. The publisher is one of a growing number of media companies to plant... Continue reading at AdWeek
[ AdWeek | 2024-01-23 13:42:51 UTC ]
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Three new books on the Holocaust, a novel set in World War II–era Vietnam, and works on Winston Churchill and Volodymyr Zelensky make for compelling offerings for the history buff. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-17 05:00:00 UTC ]
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The final episode of Digiday’s Oral History of Ad Tech discusses how the digital media industry has moved faster than those charged to keep it in check, with Ana Milicevic of Sparrow Advisers sharing her insights. In this episode, she discusses how the blurred lines between data management... Continue reading at Digiday
[ Digiday | 2023-12-22 05:01:00 UTC ]
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How the digital media industry had to come to grips with growing privacy requirements. Continue reading at Digiday
[ Digiday | 2023-12-22 05:01:00 UTC ]
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There are few better placed to critique and narrate the history of the digital media landscape, never mind the sub-sector of ad tech, than Ari Paparo. Continue reading at Digiday
[ Digiday | 2023-12-11 05:01:00 UTC ]
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Baker & Taylor’s Aman Kochar has embraced the wholesaler’s role as a conduit between libraries and publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-12-08 05:00:00 UTC ]
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YouTube recently took dramatic action against anyone visiting its site with an ad blocker running — after a few pieces of content, it'll simply stop serving you videos. If you want to get past the wall, that ad blocker will (probably) need to be turned off; and if you want an ad-free experience,... Continue reading at Engadget
[ Engadget | 2023-12-01 14:00:31 UTC ]
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Today is the last day to get an Audible subscription at a discounted rate for the holidays. A Cyber Monday deal on the audiobook subscription service brings a Premium Plus membership down to just $6 per month for the first four months — that's more than half off the... Continue reading at Engadget
[ Engadget | 2023-11-27 18:30:45 UTC ]
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Amazon's Kindles make it easier to access all your favorite books. They're on sale right now. Continue reading at Wired
[ Wired | 2023-11-27 08:00:30 UTC ]
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Nearly 30 years after Amazon started as an online bookseller, products like the Kindle and services like Audible have kept quite an emphasis on reading. Now, in the lead-up to Black Friday (which Amazon also really focuses on), the company is running a massive sale on... Continue reading at Engadget
[ Engadget | 2023-11-23 17:00:16 UTC ]
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During News Corp’s and IAC’s latest earnings calls, the publishers reiterated their anger toward generative AI companies scraping their content without permission or payment — and what they think the next steps will be. Continue reading at Digiday
[ Digiday | 2023-11-17 05:01:00 UTC ]
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What are some of the best indie publishing companies to follow to find your next excellent read? One reader investigates. Continue reading at Book Riot
[ Book Riot | 2023-11-09 11:33:00 UTC ]
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KFC's "Crispy" creative platform, which celebrates the brand's origins, won Kantar's Most Effective TV campaign of 2022. Now the fast-food brand and its French agency, Havas Paris, brings that saga to a close with an ad inspired by science fiction classics Blade Runner and The Fifth Element.... Continue reading at AdWeek
[ AdWeek | 2023-11-07 07:00:00 UTC ]
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The best science fiction and fantasy book deals of the day, curated by Book Riot. Continue reading at Book Riot
[ Book Riot | 2023-11-06 16:32:39 UTC ]
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PRH's Nihar Malaviya talks of 'an environment where all employees are empowered to grow, succeed, and speak up,' in the US division's first DEI report. The post Penguin Random House Issues a First Diversity Report appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-11-04 00:09:33 UTC ]
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You want it, we got it. 'Tis the season to dig into all that tentacle manga has to offer. Here's our top picks! Continue reading at Book Riot
[ Book Riot | 2023-11-03 10:34:00 UTC ]
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Jen Psaki sells two to Scribner, Viking buys a “reckoning with the Korean War” by Grace M. Cho, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-03 04:00:00 UTC ]
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Britney Spears tops the bestseller list, two third novels in series see sales breakthroughs, a book on Mitt Romney does notably well, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-03 04:00:00 UTC ]
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This week augurs a veritable cornucopia of pop culture tomes. Marvel movies! Standup comedy! Board games! American Girl dolls! The Chicago Bulls! 2000s indie rock! These six books run the gamut. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-03 04:00:00 UTC ]
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Black horror pioneer Tananarive Due helps us pick 6 great books from the genre, from a Toni Morrison classic to a new anthology by Jordan Peele. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-10-26 10:00:53 UTC ]
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