5 Ways Digital Archives Can Supercharge Paywall Revenue

With advertising trending down for most print publications, publishers are eyeing paywalls with renewed interest. This whitepaper explores five successful methods of engaging your reader base with a compelling value proposition to convince them to pay for access. Continue reading at 'Publishing Executive'

[ Publishing Executive | 2019-06-21 20:38:36 UTC ]
News tagged with: #print publications #renewed interest #print publication

Other Publishing stories related to: '5 Ways Digital Archives Can Supercharge Paywall Revenue'


By Attracting National Budgets, Texas Monthly Grows Ad Revenue 31%

Publisher Texas Monthly, which marked its 50th anniversary last month, grew its overall revenue by 39% in 2022, an uptick the privately owned media company attributed to its expanded number of advertising channels and an ongoing effort to cultivate new sources of revenue. The publisher increased... Continue reading at AdWeek

[ AdWeek | 2023-03-13 10:21:33 UTC ]
More news stories like this | News stories tagged with: #expanded number #ongoing effort #privately owned


Dominique Raccah Does It Her Way

Sourcebooks had another record year in 2022, making it not only the one of the fastest-growing publishers in the country last year but also the eighth-largest publisher based on BookScan data. Its founder attributes much its success to its use of data. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-03 05:00:00 UTC ]
More news stories like this | News stories tagged with: #record year #bookscan data #dominique raccah #bookscan


Face to Face: Why Houston was key to building ad tech business Direct Digital Holdings

The founders of this Houston digital media company focus on an underserved market. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2023-02-27 20:46:59 UTC ]
More news stories like this | News stories tagged with: #digital media


Ancient Drama for Modern Readers: Top 5 Greek Plays to Read in Translation

Bestseller lists of recent years have shown that our interest in the tales of the ancient Greeks is still going strong after three millennia, and even experiencing a renaissance. This is a testament, I think, to the timelessness of their content: the deeply human passions and agonies that they... Continue reading at Literrary Hub

[ Literrary Hub | 2023-02-24 09:52:27 UTC ]
More news stories like this | News stories tagged with: #modern readers #bestseller lists


We Go Way Back: 25 of the Best Historical Fiction Books of the Past 10 Years

Take a trip back in time without leaving your seat with 25 of the best historical fiction books of the past 10 years! Continue reading at Book Riot

[ Book Riot | 2023-02-21 11:34:00 UTC ]
More news stories like this | News stories tagged with: #trip back #historical fiction


Oral Argument Set in Internet Archive Copyright Case

A federal judge is ready to hear oral arguments for summary judgment in a closely watched copyright case over the scanning and lending of library books, some four months after final briefs were submitted by the parties and more than two years since the case was first filed. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-02-21 05:00:00 UTC ]
More news stories like this | News stories tagged with: #federal judge #summary judgment #library books #final briefs


New Ways to Workshop: A Reading List to Inspire Literary Innovation

In 2016, I was no longer interested in teaching the traditional workshop and felt that my students no longer wanted it. A poet mentioned that in their workshop, they read the poem on the spot and then discuss it together. This was mind-blowing. No reading and re-reading in the week before? No... Continue reading at Literrary Hub

[ Literrary Hub | 2023-02-17 09:53:21 UTC ]
More news stories like this | News stories tagged with: #traditional workshop


Legacy and Impact Lead This Year’s All Ways Black Initiative From Penguin Random House

With recent book bans in the U.S. causing alarm across the country, it's more crucial than ever to show support for literature in its many forms. As books by Black writers continue to be among the most targeted by extremist groups, Black authors, publishers and supporters are working double time... Continue reading at AdWeek

[ AdWeek | 2023-02-16 17:50:25 UTC ]
More news stories like this | News stories tagged with: #show support #black authors


Here’s what a $7M, 30-second Super Bowl ad can purchase in digital media in 2023

Let’s once again put that cost in perspective and take a look at what $7 million can afford a buyer elsewhere elsewhere in the media landscape. Continue reading at Digiday

[ Digiday | 2023-02-10 05:01:00 UTC ]
More news stories like this | News stories tagged with: #$7 million #media landscape #digital media


3 Super Bowl Advertisers Winning the Digital Content Game

Early this football season, the National Football League began shifting tactics to engage younger fans on social media as people reallocate their attention from TV to digital content that is fun, snackable and highly visual. With Super Bowl 57 quickly approaching, Big Game advertisers--who spent... Continue reading at AdWeek

[ AdWeek | 2023-02-08 19:41:19 UTC ]
More news stories like this | News stories tagged with: #football season #digital content


The Week in Libraries: Archive 2023

An annual archive of PW's library columns The Week in Libraries, updated weekly. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-02-05 05:00:00 UTC ]
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Tinuiti’s Q4 digital ads report shows soft pricing but promise for performance channels

Tinuiti's analysis of fourth-quarter activity shows most corners of the digital media landscape saw less than stellar financial results. Continue reading at Digiday

[ Digiday | 2023-02-02 05:01:00 UTC ]
More news stories like this | News stories tagged with: #digital media


Penguin Random House’s All Ways Black Collective Battles Book Bans

A community of Black writers and readers, the group is partnering with Little Free Library to bring more free libraries to Black communities across the country. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-02-02 05:00:00 UTC ]
More news stories like this | News stories tagged with: #black writers #free library #free libraries #black communities #libraries


5 times Pamela Anderson's memoir left us wanting more — a lot more

The former 'Baywatch' star opens up in a new memoir, 'Love, Pamela' — to an extent. Here are five excerpts that left us with more questions than answers. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-01-30 14:00:21 UTC ]
More news stories like this | News stories tagged with: #memoir left #memoir


HarperCollins Is Cutting 5% of Its North American Workforce

The publisher, which has been embroiled in a labor standoff since November, will lay off 5% of its North American staff by June 30, the end of its current fiscal. CEO Brian Murray said the company was facing lagging demand and “unprecedented supply chain and inflationary pressures." Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-30 05:00:00 UTC ]
More news stories like this | News stories tagged with: #inflationary pressures


U.S. Justice Department, 8 states sue Google over digital ad dominance

The U.S. Department of Justice and eight states, including California, filed suit against Google in a Virginia federal court on Tuesday, claiming that the company illegally used its market powers to dominate Internet advertising. In a court filing originally reported on by CNN, the DOJ... Continue reading at PC World

[ PC World | 2023-01-24 19:39:28 UTC ]
More news stories like this | News stories tagged with: #higher quality #ad business #header bidding #small businesses #publishers make


A New Way of Being on the Page: A Reading List of Very Short Fictions

Having written and taught short stories for many years, I’ve become increasingly interested in writers who are pushing the edge of how “story” is defined. While “flash fiction” and “micro fiction” are buzzy terms, writing extremely short pieces is nothing new—as I tell my students, Poe did it,... Continue reading at Literrary Hub

[ Literrary Hub | 2023-01-20 09:53:22 UTC ]
More news stories like this | News stories tagged with: #flash fiction #micro fiction #short stories


5 boundary-pushing laptops I’m dying to get my hands on in 2023

There’s nothing more exciting to me than a laptop with unique features or an out-of-the-box design. While a slew of brand spanking new laptops were announced at CES this year, there were some that really stood out from the rest. From RGB keyboards on Chromebooks to portable laptops so thin... Continue reading at PC World

[ PC World | 2023-01-18 11:45:00 UTC ]
More news stories like this | News stories tagged with: #battery life #single charge #make sense #good option #kindle


Digital Book World: Startups Are Entering 'A New Age'

DBW's final day looked at a recent study of publishing industry startups and found that innovation takes all forms, from wildly successful ideas that took time to take off, like Audible, to cutting edge innovations, like blockchain book retailing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-18 05:00:00 UTC ]
More news stories like this | News stories tagged with: #recent study #innovation takes #publishing industry


Digital Book World: Startups Are Entering 'A New Age'

DBW's final day looked at a recent study of publishing industry startups and found that innovation takes all forms, from wildly successful ideas that took time to take off, like Audible, to cutting edge innovations, like blockchain book retailing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-18 05:00:00 UTC ]
More news stories like this | News stories tagged with: #recent study #innovation takes #publishing industry