We’re living in the age of content; it touches most every facet of our lives. It’s the conversation you had with Alexa this morning, the Apple News story you skimmed on your way to work, the mid-meeting Twitter notification, the professionally shot five-second Instagram boomerang of you and your friends at the pop-up shop you swung by after work. More content means more content creators. As the demand for content swells, standards for quality remain as important as ever, and standing out becomes more difficult. Audiences, both inundated by content and content creators themselves—posting their own Tweets and Instagram Stories throughout the day—are becoming savvier at filtering what is relevant and interesting and worthy. To tell their stories in this environment, brands want to enlist storytelling experts—and journalists are the ultimate storytellers. My years as a magazine editor—at Travel + Leisure magazine and New York magazine—and as a freelance travel journalist have taught me that journalists do more than write copy. We’re truth-seekers, naturally inquisitive and skeptical, guided by an established set of ethics that, among other things, require transparency, presenting painstakingly researched facts and acting with integrity, independently of conflicts of interest. Journalists naturally put audience first and brand second, meaning there’s an inherent tension between journalism and marketing—and therein lies the magic. Journalists do in-depth research and weave the... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-04-05 00:00:00 UTC ]
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Propagate Content has bagged the film rights for Avni Doshi's Booker Prize-shortlisted novel Burnt Sugar (Hamish Hamilton). Continue reading at The Bookseller
[ The Bookseller | 2021-11-06 05:42:15 UTC ]
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Find a gift for your favorite book lover this holiday season with this list of our best picks. Continue reading at The Washington Post
[ The Washington Post | 2021-11-03 17:00:59 UTC ]
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A Pulitzer Prize all but guarantees a book a wider audience. Not so long ago it could also mean a new edition as an audiobook. A look at the winners and finalists of the 2021 Pulitzers, however, shows how thoroughly readers, publishers, and authors have embraced this alternate form of reading.... Continue reading at Literrary Hub
[ Literrary Hub | 2021-10-22 08:50:43 UTC ]
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Social media firm announces deal after long-running battle with national and regional newspapers France has hailed a victory in its long-running quest for fairer action from tech companies after Facebook reached an agreement with a group of national and regional newspapers to pay for content... Continue reading at The Guardian
[ The Guardian | 2021-10-21 14:21:02 UTC ]
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Children are being exposed to aspects of Netflix’s gory and dark drama Squid Game, but it’s most likely not from the streaming service itself. Continue reading at The Conversation
[ The Conversation | 2021-10-21 05:35:19 UTC ]
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Roy of the Rovers publisher Rebellion and the National Literacy Trust have teamed up to give away 5,000 copies of Roy of the Rovers: Foul Play and run an online football quiz for 15,000 children. Continue reading at The Bookseller
[ The Bookseller | 2021-10-19 21:49:34 UTC ]
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Nielsen is getting a new look, with its first brand refresh in five years and a new logo for the first time since 2007. The media measurement company sold its Global Connect business, Nielsen IQ, to Advent International in March, and the new campaign is designed to update the marketplace's view... Continue reading at AdWeek
[ AdWeek | 2021-10-18 11:00:00 UTC ]
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Hearst builds a Youth + Wellness Group Airship to show advertisers potential opportunities for virtual, co-branded experiences that can reach young female gamers. The post Hearst launches blimp in the metaverse in a bid to show advertisers virtual co-branded opportunities appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-10-08 04:01:00 UTC ]
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We interviewed booksellers about their experience of the pandemic and their customers. Continue reading at The Conversation
[ The Conversation | 2021-10-07 05:14:45 UTC ]
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Begin the season with books by Anthony Horowitz, Camilla Trinchieri, David McCloskey and others. Continue reading at The Washington Post
[ The Washington Post | 2021-10-02 12:00:00 UTC ]
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When it comes to haunted houses, House Beautiful thinks the ghosts have gotten all the attention. To compensate, on Wednesday the Hearst title launched the first podcast in its 125-year history, a free, five-episode product called Dark House, which will explore the stories and architecture... Continue reading at AdWeek
[ AdWeek | 2021-10-01 12:00:00 UTC ]
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Bonnier Books UK imprint Nine Eight has landed the first-ever official guide to every Christmas number one single between 1952 and 2020. Continue reading at The Bookseller
[ The Bookseller | 2021-09-28 08:57:24 UTC ]
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Yes! I do. You probably do, too. Well, starting today, as part of the International Literature Festival Utrecht, you can indeed stream video of the utterly delightful Olivia Colman reading a brand new lecture by Elena Ferrante (as translated by Ann Goldstein; the lecture will also be available... Continue reading at Literrary Hub
[ Literrary Hub | 2021-09-24 13:20:11 UTC ]
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Today, the National Book Foundation announced its 5 Under 35 honorees: five fiction writers under the age of 35 “whose debut work promises to leave a lasting impression on the literary landscape.” As always, each honoree was selected by a writer who has been previously recognized by the National... Continue reading at Literrary Hub
[ Literrary Hub | 2021-09-21 14:00:45 UTC ]
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A guide that can serve as a starting point to help you find interesting, relevant and fascinating free online english literature courses. Continue reading at Book Riot
[ Book Riot | 2021-09-21 10:40:00 UTC ]
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Libraries are more than just books! Did you know many libraries will let you borrow musical instruments, tools, seeds, and more? Continue reading at Book Riot
[ Book Riot | 2021-09-20 10:31:00 UTC ]
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Toby Hopkins has been appointed director of content licensing at DK as the publishing house develops plans to grow B2B sales in the digital space. Continue reading at The Bookseller
[ The Bookseller | 2021-09-17 22:51:13 UTC ]
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With its first two titles issued last week and a further four to come in 2021, Conor Nagle explains how HarperCollins Ireland is harnessing the power of a big list alongside some indie sensibilities. Continue reading at The Bookseller
[ The Bookseller | 2021-09-10 00:00:19 UTC ]
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Bluebird has won a five-way auction for a "gorgeous" guide to tarot for the modern reader by Unbound commissioning editor Fiona Lensvelt and advertising strategist Jennifer Cownie. Continue reading at The Bookseller
[ The Bookseller | 2021-09-09 14:35:20 UTC ]
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Studio Press, an imprint of Bonnier Books UK, has acquired More is More Décor by interior designer and Instagrammer Siobhan Murphy. Continue reading at The Bookseller
[ The Bookseller | 2021-09-06 17:12:14 UTC ]
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