We’re living in the age of content; it touches most every facet of our lives. It’s the conversation you had with Alexa this morning, the Apple News story you skimmed on your way to work, the mid-meeting Twitter notification, the professionally shot five-second Instagram boomerang of you and your friends at the pop-up shop you swung by after work. More content means more content creators. As the demand for content swells, standards for quality remain as important as ever, and standing out becomes more difficult. Audiences, both inundated by content and content creators themselves—posting their own Tweets and Instagram Stories throughout the day—are becoming savvier at filtering what is relevant and interesting and worthy. To tell their stories in this environment, brands want to enlist storytelling experts—and journalists are the ultimate storytellers. My years as a magazine editor—at Travel + Leisure magazine and New York magazine—and as a freelance travel journalist have taught me that journalists do more than write copy. We’re truth-seekers, naturally inquisitive and skeptical, guided by an established set of ethics that, among other things, require transparency, presenting painstakingly researched facts and acting with integrity, independently of conflicts of interest. Journalists naturally put audience first and brand second, meaning there’s an inherent tension between journalism and marketing—and therein lies the magic. Journalists do in-depth research and weave the... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-04-05 00:00:00 UTC ]
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The Fully Alive textbook series has been used by Catholic school boards across the province for years. Now, Pearson Canada says it has stopped printing physical copies of the book and will stop supporting digital versions by March. Continue reading at CBC
[ CBC | 2023-01-11 10:00:00 UTC ]
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As 1888 turned to 1889, we reflected on several topics that still resonate today, including a presidential election’s impact on book sales and the importance of copyright protections. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-30 05:00:00 UTC ]
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Sarah Martinez, senior vice president, Americas Revenue, IAS The digital media landscape is a revolving door of content that vies for consumer attention. Between social feeds that scroll to infinity with the swipe of a finger and the state of television undergoing a digital revolution, content... Continue reading at Digiday
[ Digiday | 2022-12-08 16:10:20 UTC ]
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Today’s edition of SFF Daily Deals is sponsored by Macmillan eDeals. `Macmillan eDeals`https://bookriot.com/giveaways/win-a-pair-of-airpods-pro-6/`https://bookriot.com/wp-content/uploads/2022/12/AirpodPros_300x250.jpg.optimal.jpg` Continue reading at Book Riot
[ Book Riot | 2022-12-05 17:10:23 UTC ]
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We asked four book critics to pick their favorites books published in 2022. Here are Mark Athitakis' top 5 novels of the year. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-12-04 14:00:08 UTC ]
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Colleen Hoover's 'It Starts with Us' reclaims the #1 spot overall, while Michelle Obama's 'The Light We Carry,' #2 in the country, tops the charts on the coasts. Plus Nora Roberts closes out her Dragon Heart Legacy trilogy, and romance novelist Ashley Herring Blake returns to Bright Falls. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-02 05:00:00 UTC ]
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The pick of our favorite books coming out this week include new titles by Judith Thurman, Sabrina Imbler, and Jane Smiley. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-02 05:00:00 UTC ]
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Broadside buys a memoir from Florida governor Ron DeSantis, NBC News reporter Char Adams sells a book on Black-owned bookstores to Tiny Reparations, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-02 05:00:00 UTC ]
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The recent explosion in content has created the need not only for more sophisticated tools to manage it, but better ways to attach data and analytics to the content in order to better optimize it at the right time for the right opportunity. Continue reading at Digiday
[ Digiday | 2022-11-22 05:01:00 UTC ]
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Author and USC professor Percival Everett joins the Los Angeles Times Book Club on Nov. 16 to discuss "Dr. No" at the Autry Museum. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-11-08 21:41:13 UTC ]
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There was more than one moment in the depths of the pandemic that the decision to open a small town bookstore seemed like the absolute worst idea in the world—a monument to arrogance and self-indulgence. At first we couldn’t open. Then we didn’t feel right opening. Then a freak storm (and... Continue reading at Literrary Hub
[ Literrary Hub | 2022-11-07 09:54:32 UTC ]
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The best YA book deals of the day, sponsored by Penguin Teen. `Penguin... Continue reading at Book Riot
[ Book Riot | 2022-11-05 10:30:00 UTC ]
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Four of MasterClass's popular streaming tutorials are now available to public library patrons via the hoopla app with more classes to be added monthly. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-04 05:00:00 UTC ]
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We love to be active and engaged members of the literary community. We also love to not leave our bed. Now you can do both! * 2022 Brooklyn Public Library Book Prize Celebration November 2 @ 7pm EST Hosted by Isaac Fitzgerald, this event will celebrate the winners of this year’s BPL Book Prize... Continue reading at Literrary Hub
[ Literrary Hub | 2022-11-02 13:30:38 UTC ]
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Consolidated report of over 600 individual Nielsen studies is "largest ever" study of podcast ads. Continue reading at Advertising Age
[ Advertising Age | 2022-10-26 15:52:35 UTC ]
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Kids grow up, but publishers are providing books to parents who still call on God to guide and protect them. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-21 04:00:00 UTC ]
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Watch singer Willie Nelson at the L.A. Times Book Club on Oct. 13 discussing his new book, "Me and Paul." Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-10-13 20:52:52 UTC ]
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In September 2011, we reported that Books-A-Million had agreed to acquire 24 former Borders locations, after Borders filed for bankruptcy and began shuttering its outlets earlier that year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-23 04:00:00 UTC ]
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With marketing ploys that are just transaction schemes extended into a digital space, marketers are falling behind the innovation pack. Continue reading at Advertising Age
[ Advertising Age | 2022-09-22 09:30:00 UTC ]
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It’s not that Wonderwell isn’t a hybrid publishing company. But it’s hard to pigeonhole Wonderwell as only a hybrid publisher. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-11 04:00:00 UTC ]
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