We’re living in the age of content; it touches most every facet of our lives. It’s the conversation you had with Alexa this morning, the Apple News story you skimmed on your way to work, the mid-meeting Twitter notification, the professionally shot five-second Instagram boomerang of you and your friends at the pop-up shop you swung by after work. More content means more content creators. As the demand for content swells, standards for quality remain as important as ever, and standing out becomes more difficult. Audiences, both inundated by content and content creators themselves—posting their own Tweets and Instagram Stories throughout the day—are becoming savvier at filtering what is relevant and interesting and worthy. To tell their stories in this environment, brands want to enlist storytelling experts—and journalists are the ultimate storytellers. My years as a magazine editor—at Travel + Leisure magazine and New York magazine—and as a freelance travel journalist have taught me that journalists do more than write copy. We’re truth-seekers, naturally inquisitive and skeptical, guided by an established set of ethics that, among other things, require transparency, presenting painstakingly researched facts and acting with integrity, independently of conflicts of interest. Journalists naturally put audience first and brand second, meaning there’s an inherent tension between journalism and marketing—and therein lies the magic. Journalists do in-depth research and weave the... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-04-05 00:00:00 UTC ]
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STEMinist romance author Ali Hazelwood has the #3 book in the country with 'Love on the Brain.' Plus TikTok buzz propels Alex Aster's 'Lightlark' to the #10 spot in the country, and 'Creepy Crayon!' by Aaron Reynolds and Peter Brown tops the picture book list. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-02 04:00:00 UTC ]
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##3 book
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The books we love coming out this week include new titles by Maggie O’Farrell, James M. Scott, and Jonathan Escoffery. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-02 04:00:00 UTC ]
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#jonathan escoffery
In a none-too-subtle defense of her real-life opinions, Rowling centered "The Ink Black Heart" on a YouTuber who's stabbed to death for their transphobic work. Continue reading at The Huffington Post
[ The Huffington Post | 2022-09-01 17:21:08 UTC ]
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Karma's World is officially making its mark, and Chris "Ludacris" Bridges couldn't be happier. That's because it took the award-winning rapper, actor, producer and now children's book author over a decade to bring the animated children's program to audiences. Now, the show and its titular... Continue reading at AdWeek
[ AdWeek | 2022-08-25 15:59:04 UTC ]
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#book author
#children's book
Settle in with novels by Donna Leon, Sulari Gentill, Elly Griffiths, Jean-Luc Bannalec and Sara Paretsky. Continue reading at The Washington Post
[ The Washington Post | 2022-08-23 12:00:00 UTC ]
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#elly griffiths
#sara paretsky
New retailer partnerships, live events and book clubs are all planned to capitalise on the platform’s vibrant community of literature loversSocial media app TikTok is making increased efforts to tap into the power of its books content, with new retailer partnerships, live events and... Continue reading at The Guardian
[ The Guardian | 2022-08-15 16:03:52 UTC ]
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#live events
#emotional novels
#older titles
#briefly gorgeous
#casey mcquiston
#beach read
#emily henry
#bestseller charts
On the 75th anniversary of India’s partition, scholars from the US, Canada, France, UK and Australia write about their favorite book or film that best explains the trauma of a violent division. Continue reading at The Conversation
[ The Conversation | 2022-08-12 12:16:11 UTC ]
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Allow a budget of £4,000 to do-it-yourself, from the editing and design through to marketing“A top-of-her-game literary agent tells us she receives about 3,000 submissions a year,” says Joe Sedgwick, the head of writing services at The Literary Consultancy. “Of those, she requests to see the... Continue reading at The Guardian
[ The Guardian | 2022-08-09 06:00:19 UTC ]
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Facebook's parent company Meta is telling its U.S. publishing partners that the company will no longer pay for news content that aggregates on Facebook's news tab. Facebook's News Tab and Bulletin newsletters will be put on the back burner as Meta moves forward with investing in AI-based video... Continue reading at AdWeek
[ AdWeek | 2022-07-29 17:11:09 UTC ]
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Yes, it’s Tingle Time. One of my all-time favorite literary personalities, the greatest self-published author to ever live, Chuck Tingle, has signed a two-novel deal with Tor’s Nightfire imprint. Per the Publishers Marketplace announcement, the first book, Camp Damascus, is about “a group of... Continue reading at Literrary Hub
[ Literrary Hub | 2022-07-29 15:04:14 UTC ]
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Consider these wonderful...and maybe dangerous?...comic book locals for your summer vacation destination. Continue reading at Book Riot
[ Book Riot | 2022-07-29 10:31:00 UTC ]
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We look back at the liquidation of Crown Books, which was once the third-largest bookstore chain in the U.S. before its closure in 2001. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-22 04:00:00 UTC ]
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Jae Goodman has spent 16 years convincing brands like Nike, eBay, Doritos, and Chipotle to forgo ads and make content that entertains us instead. It all seemingly happened in a flash for Observatory CEO Jae Goodman. First, on June 9, Apple TV+ announced a multiyear deal with Nike’s Waffle Iron... Continue reading at Fast Company
[ Fast Company | 2022-07-16 07:00:30 UTC ]
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In the first of a planned series of webinars focusing on branding as a metaphor for modern times, the American Institute of Graphic Arts hosted a conversation aimed at illuminating how books have become recognizable brands. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-12 04:00:00 UTC ]
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Alta Journal just released a map for the Western bookstore road trip of my dreams: it’s a guide to indie bookstores on the West coast (with a few options from the desert and other non-coastal spots thrown in, because why not). A lot of the picks, as to be expected, are clustered around cities... Continue reading at Literrary Hub
[ Literrary Hub | 2022-06-29 16:46:35 UTC ]
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#indie bookstores
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Despite a good sales increase for adult fiction titles, unit sales of print books fell 5% last week at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-23 04:00:00 UTC ]
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Welcome to Day Two of Ad Age’s Cannes Today newsletter. Reading this online and want it delivered straight to your inbox? Sign up here. Joining us late? Catch up on Day One here.Netflix talks to Google about its ad plans “Netflix’s ad tech business is one of the hottest deals on offer in... Continue reading at Advertising Age
[ Advertising Age | 2022-06-21 20:59:38 UTC ]
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More declines in the nonfiction categories led to a 5.3% drop in unit sales of print books overall in the week ended June 11, compared to the similar week last year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-17 04:00:00 UTC ]
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Haymarket Business Media won another two prizes, including best B2B digital publishing company. Continue reading at Media Week
[ Media Week | 2022-06-16 07:59:53 UTC ]
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Unit sales of print books fell 5.3% last week from the comparable week in 2021 at outlets that report to NPD BookScan. The drop was the smallest decline in about two months. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-16 04:00:00 UTC ]
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