We’re living in the age of content; it touches most every facet of our lives. It’s the conversation you had with Alexa this morning, the Apple News story you skimmed on your way to work, the mid-meeting Twitter notification, the professionally shot five-second Instagram boomerang of you and your friends at the pop-up shop you swung by after work. More content means more content creators. As the demand for content swells, standards for quality remain as important as ever, and standing out becomes more difficult. Audiences, both inundated by content and content creators themselves—posting their own Tweets and Instagram Stories throughout the day—are becoming savvier at filtering what is relevant and interesting and worthy. To tell their stories in this environment, brands want to enlist storytelling experts—and journalists are the ultimate storytellers. My years as a magazine editor—at Travel + Leisure magazine and New York magazine—and as a freelance travel journalist have taught me that journalists do more than write copy. We’re truth-seekers, naturally inquisitive and skeptical, guided by an established set of ethics that, among other things, require transparency, presenting painstakingly researched facts and acting with integrity, independently of conflicts of interest. Journalists naturally put audience first and brand second, meaning there’s an inherent tension between journalism and marketing—and therein lies the magic. Journalists do in-depth research and weave the... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-04-05 00:00:00 UTC ]
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Flint Books has landed a new guide for "super-helpers" by psychologists Jess Baker and Rod Vincent. Continue reading at The Bookseller
[ The Bookseller | 2022-01-29 10:36:46 UTC ]
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Axel Scheffler has usurped Tony Ross in the list of 2021’s most lucrative illustrators through Nielsen BookScan’s TCM. Continue reading at The Bookseller
[ The Bookseller | 2022-01-29 03:07:14 UTC ]
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This week we’ve got a 1921 cover advertisement from Alfred A. Knopf, thanking the industry for its support of his then-new Borzoi Books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-28 05:00:00 UTC ]
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Trapeze has signed Nihal Arthanayake’s "game-changing" Let’s Talk: How to Have Better Conversations following a four-way auction. Continue reading at The Bookseller
[ The Bookseller | 2022-01-25 22:13:43 UTC ]
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Ahead of the 2022 Beijing Winter Olympics, Swiss sportswear brand On brought the pages of a graphic novel to life to introduce a new hero to the next generation of athletes. The 10-minute film, entitled "Black Ice," is about Akwasi Frimpong, the first skeleton athlete from Ghana and only the... Continue reading at AdWeek
[ AdWeek | 2022-01-20 13:08:00 UTC ]
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Creative Access is celebrating its 10th anniversary with a new website and brand identity as industry heads such as Stephen Page and Tom Weldon pay tribute to the social enterprise’s impact. Continue reading at The Bookseller
[ The Bookseller | 2022-01-19 22:49:33 UTC ]
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HQ has pre-empted an "empowering" guide to overcoming imposter syndrome from life coach Tiwalola Ogunlesi in a two-book deal. Continue reading at The Bookseller
[ The Bookseller | 2022-01-19 19:04:39 UTC ]
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Swedish audio streaming company Storytel’s revenues for the last quarter of 2021 were up 20% on the previous year, in line with its forecast. Continue reading at The Bookseller
[ The Bookseller | 2022-01-11 18:19:04 UTC ]
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Will Young has written an accessible A-Z guide on mental health, Be Yourself and Happier, for Ebury Spotlight. Continue reading at The Bookseller
[ The Bookseller | 2022-01-10 07:27:21 UTC ]
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Escape the midwinter doldrums with new books by Lisa Gardner, Elizabeth George, Alafair Burke and more Continue reading at The Washington Post
[ The Washington Post | 2022-01-06 13:00:32 UTC ]
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Exploring the diversity of The Atlantic’s original fiction: Your weekly guide to the best in books Continue reading at The Atlantic
[ The Atlantic | 2021-12-31 15:24:18 UTC ]
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Lit Lists The past year and a half of being stuck inside and working from home has led many of us to turn to our pets as consistent conversational companions. For some, we have even adopted the peculiar social practices of our furry friends. If you are... Continue reading at World Literature Today
[ World Literature Today | 2021-12-09 15:24:00 UTC ]
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Penguin Business has landed a guide to diversity and inclusion aimed at "straight, white male leaders" by Suki Sandhu and Felicity Hassan. Continue reading at The Bookseller
[ The Bookseller | 2021-12-08 16:21:21 UTC ]
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Bloomsbury Professional has acquired Mental Disorders, Mental Illness and the Family Court, a reference book for non-medical professionals, headed up by semi-retired published Derek Cross. Continue reading at The Bookseller
[ The Bookseller | 2021-11-30 15:33:51 UTC ]
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A project to develop a guide to make literature events accessible for disabled people has reached its research and development phase target budget following support from the industry. Continue reading at The Bookseller
[ The Bookseller | 2021-11-25 01:08:21 UTC ]
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News and business digital publisher Vietcetera announced Friday a relaunch of its English-language International Edition, which aims to attract a readership of over 5 million Vietnamese ex-pats living in the U.S., Germany, France, Australia, Canada and the U.K. Based in Ho Chi Minh City,... Continue reading at AdWeek
[ AdWeek | 2021-11-24 06:00:00 UTC ]
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Greenpeace ambassador and former Harry Potter star Bonnie Wright's guide to changing habits and living more sustainably has been signed by Quercus imprint Greenfinch. Continue reading at The Bookseller
[ The Bookseller | 2021-11-19 15:44:54 UTC ]
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Kinari Webb, author of the new book, 'Guardians of the Trees,' recommends 10 books that will make you believe change is possible. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-16 05:00:00 UTC ]
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'The Story,' which condenses the Bible into 21 chapters, has surpassed five million copies sold across all formats, 16 years after it was initially released by Zondervan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-09 05:00:00 UTC ]
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This year's CONTEC México program from Frankfurter Buchmesse brings together textual and visual storytellers. The post CONTEC México 2021: Focus on a ‘New Generation of Children’s Content’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-11-08 19:38:44 UTC ]
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