We’re living in the age of content; it touches most every facet of our lives. It’s the conversation you had with Alexa this morning, the Apple News story you skimmed on your way to work, the mid-meeting Twitter notification, the professionally shot five-second Instagram boomerang of you and your friends at the pop-up shop you swung by after work. More content means more content creators. As the demand for content swells, standards for quality remain as important as ever, and standing out becomes more difficult. Audiences, both inundated by content and content creators themselves—posting their own Tweets and Instagram Stories throughout the day—are becoming savvier at filtering what is relevant and interesting and worthy. To tell their stories in this environment, brands want to enlist storytelling experts—and journalists are the ultimate storytellers. My years as a magazine editor—at Travel + Leisure magazine and New York magazine—and as a freelance travel journalist have taught me that journalists do more than write copy. We’re truth-seekers, naturally inquisitive and skeptical, guided by an established set of ethics that, among other things, require transparency, presenting painstakingly researched facts and acting with integrity, independently of conflicts of interest. Journalists naturally put audience first and brand second, meaning there’s an inherent tension between journalism and marketing—and therein lies the magic. Journalists do in-depth research and weave the... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-04-05 00:00:00 UTC ]
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Penguin Business has inked a deal for the “definitive book on the future of hybrid working” by London Business School professor Lynda Gratton. Continue reading at The Bookseller
[ The Bookseller | 2021-09-02 04:46:51 UTC ]
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Self-development coach and “manifesting queen” Roxie Nafousi’s debut has been signed by Penguin Michael Joseph. Continue reading at The Bookseller
[ The Bookseller | 2021-08-31 16:23:18 UTC ]
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Simon & Schuster UK has landed The Secret to Love, Health and Money by Rhonda Byrne, author of international bestseller The Secret. Continue reading at The Bookseller
[ The Bookseller | 2021-08-25 08:49:18 UTC ]
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Independent publisher Pinter & Martin has snapped up Kimberly Seals Allers' "positive, empowering" birthing guide for Black mothers. Continue reading at The Bookseller
[ The Bookseller | 2021-08-24 08:31:58 UTC ]
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Cambridge has over 100 libraries, so here are some (subjective) recommendations for the best ones to start with. Continue reading at Book Riot
[ Book Riot | 2021-08-23 10:39:00 UTC ]
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Octopus is to release Happy Healthy Strong, the new exercise and lifestyle guide from fitness technology entrepreneur, personal trainer and author Krissy Cela. Continue reading at The Bookseller
[ The Bookseller | 2021-08-17 18:33:00 UTC ]
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Professor Steve Peters, author of the bestselling self-help book The Chimp Paradox (Ebury), has written a new guide based on its principles for Mindfield Media. Continue reading at The Bookseller
[ The Bookseller | 2021-08-15 15:44:14 UTC ]
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After working a used bookstore for many years, I picked up some strange habits that I just can't seem to shake. Here are 5 of them. Continue reading at Book Riot
[ Book Riot | 2021-08-06 10:33:00 UTC ]
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Walker Books has landed Queer Up: An Uplifting Guide to LGBTQ+ Love, Life and Mental Health by award-winning podcaster, writer and speaker Alexis Caught. Continue reading at The Bookseller
[ The Bookseller | 2021-08-05 10:09:49 UTC ]
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In this third installment of our series, we asked editors to tell us about a book of theirs, published during the pandemic, that they wish had gotten more love. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-08-05 04:00:00 UTC ]
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The Good Housekeeping Institute set the precedent for Hearst UK and the new Hearst Institute is looking to replicate those successes across all its brands. The post Hearst UK wants all of its brands to have Good Housekeeping’s authority in product testing appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-08-03 04:01:00 UTC ]
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Former Bonnier Corp. CEO Eric Zinczenko is the new COO/president of his brother David Zinczenko's company Galvanized Media. The post Why two brothers are betting on creating new brands and e-commerce to grow their media company appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-08-02 04:01:00 UTC ]
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Shari Lapena and Karin Slaughter are among the authors delivering satisfying suspense. Continue reading at The Washington Post
[ The Washington Post | 2021-07-27 16:02:23 UTC ]
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Drew Pearson’s political influence is still unmatched, writes biographer Donald A. Ritchie. Continue reading at The Washington Post
[ The Washington Post | 2021-07-09 12:00:00 UTC ]
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Scholastic UK will publish Happy Puppy, Happy Dog: How to Train your Best Friend, by dog trainer and winner of "Britain’s Got Talent", Ashleigh Butler. Continue reading at The Bookseller
[ The Bookseller | 2021-07-07 04:06:53 UTC ]
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Popular open source audio editor Audacity has become rather more familiar with controversy recently than it is probably comfortable with. Concerns built up following the software's acquisition by Muse Group and subsequent changes to telemetry and privacy settings. With the latest changes to its... Continue reading at Betanews
[ Betanews | 2021-07-05 09:03:53 UTC ]
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What six med school graduates saw as the coronavirus tore through New York hospitals. Continue reading at The Washington Post
[ The Washington Post | 2021-07-02 12:00:00 UTC ]
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Congressman Ro Khanna sells a book about tech to S&S, Orbit buys a debut epic fantasy trilogy, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-07-02 04:00:00 UTC ]
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The books we love coming out this week include new titles by Jessica Chiarella, Kristen Radtke, and Claire North. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-07-02 04:00:00 UTC ]
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Having been responsible for much of Orion’s non-fiction output for more than a decade, Amanda Harris’ switch to agenting came as a surprise to some. She discusses her first 18 months at YMU, and explains why it has been a rewarding endeavour. Continue reading at The Bookseller
[ The Bookseller | 2021-07-01 10:03:00 UTC ]
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