5 Fifteen Partners with Bluefin Technology Partners to Market Cloud-Based Advertising Solutions

5 fifteen, a premier supplier of consulting services and cloud-based software solutions designed for newspaper and magazine publishers, has appointed Bluefin Technology Partners, a leading provider of online classifieds and self-service advertising s ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2014-03-27 00:00:00 UTC ]
News tagged with: #magazine publishers #leading provider

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Author Solutions lawsuit continues

Lawyers acting for Author Solutions are due to file new papers with a New York court this week in the latest development in the lawsuit against the assisted publisher. The Penguin Random House-owned company Author Solutions provides a variety of services direct to authors under a series of... Continue reading at The Bookseller

[ The Bookseller | 2015-05-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latest development #traditional publishers #simon schuster #marketing fees


How Kellogg’s partners with publishers on programmatic

While brands and publishers are taking advantage of programmatic buying to work with the partners they choose, working with each other is not always a smooth process. Speaking at the Digiday Programmatic Summit in Austin yesterday, senior manager of paid digital media at Kellogg North America,... Continue reading at Digiday

[ Digiday | 2015-05-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #programmatic buying #programmatic appeared #taking advantage #senior manager #biggest problem #meredith corporation


Verizon and AOL deal gives us a glimpse into the future of advertising

The $4.4bn purchase by the US telecoms giant will help overcome the ad industry’s biggest problem Verizon buying AOL wasn’t the last deal we in agency land ever expected, but to most it’s come as a bit of a shock. It feels to me more like Apple buying Beats, than Comcast trying to merge with... Continue reading at The Guardian

[ The Guardian | 2015-05-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad industry #time warner #rorschach test


S&S Tries Geo-Targeting in New Marketing Outreach

Using location-based wireless technology, S&S is offering a complimentary selection of full-text frontlist titles to visitors at airports, hotels and museums around the country. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-13 00:00:00 UTC ]
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Buenos Aires sees publishers bet on niche markets

Publishers have been upbeat at the 41st Buenos Aires International Book Fair, which concludes today (11th May), highlighting strong sales in the Argentine market of adventure, fantasy and self-help books. They told The Bookseller that they planned to focus on these genres as they sign new talent. Continue reading at The Bookseller

[ The Bookseller | 2015-05-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #niche markets


International Hot Book Properties: Week of May 5, 2015

The memoir by a Dutch plane crash survivor, initially self-published, draws multiple houses; a Swedish spy series repped by the Salomonsson Agency lures pubs from Greece and beyond; and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-11 00:00:00 UTC ]
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LBF Proves Literary Translation Market is Diversifying

Tom Chalmers of IPR License notes activity at the recent London Book Fair proved the literary translation market is diversifying into smaller languages. The post LBF Proves Literary Translation Market is Diversifying appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-05-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tom chalmers


Latest UK Book Publishing Statistics Show Stable Market

The Publishers Association released statistics about the UK book publishing industry that show a stable market and increased digital and export sales. The post Latest UK Book Publishing Statistics Show Stable Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-05-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #stable market #export sales


The New York Times Invites Advertisers to the Page One Edit Meeting

Among traditional publishing companies, few have the journalistic heft of The New York Times. The 163-year-old institution has long had a strong moat around its newsroom to protect its journalistic integrity from business influences. Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-05-08 00:00:00 UTC ]
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Global E-book Report highlights unequal markets

International ebook markets continue to develop at different rates, with growth in some continental digital marketplaces appearing to have stalled despite increasing activity from global tech companies and local players. Continue reading at The Bookseller

[ The Bookseller | 2015-05-07 00:00:00 UTC ]
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Trade responds to EC Digital Single Market proposals

The Booksellers Association has said it hopes the European Commission’s competition inquiry into the e-commerce sector will look specifically at market dominance in ebooks. Continue reading at The Bookseller

[ The Bookseller | 2015-05-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #booksellers association #european commission #e-commerce sector #market dominance


EC to reveal plans for 'digital single market'

The European Commission is today (6th May) set to reveal plans for the “digital single market”, to remove barriers to online services across Europe. The plans would mean that customers across the European Union could all access the same digital services and products, including ebooks and... Continue reading at The Bookseller

[ The Bookseller | 2015-05-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reveal plans #european commission #today 6th #online services #european union #digital services #including ebooks


Trade wary of children's market boom

Editors, agents and booksellers have told The Bookseller they worry that authors are failing to reap the benefits of growth in the children’s book market. With 2014 being a record year for children’s books—sales of which grew 9.1% year on year to a value of £336.5m, according to Nielsen... Continue reading at The Bookseller

[ The Bookseller | 2015-05-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #literary agencies #record year #1% year #book market #large number


Macmillan US partners with ebook bundling BitLit

Vancouver-based BitLit has added a second Big Five publisher to its partners in ebook bundling, with a major round of titles from US/Canadian Macmillan. Continue reading at The Bookseller

[ The Bookseller | 2015-05-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #vancouver-based bitlit #ebook bundling


Tweets versus Wall Street: analysts fear for Twitter in the battle for advertising

The social network’s results and revenues are failing to impress investors – especially when compared with Facebook’s and Google’sGood news travels fast, but bad news even faster – especially if it’s the release of lacklustre results from Twitter. That’s what happened on Tuesday last week when,... Continue reading at The Guardian

[ The Guardian | 2015-05-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #scheduled release #official release #bad news #published early #$1bn


BEA 2015: China: Global Market Forum Exhibitors

China is the focus country of this year's Global Market Forum, and the delegation is the largest that BEA has ever seen. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #focus country


Pubs Partner with White House on E-reading Initiative

President Obama announced today digital reading initiatives for low income students that include major ebook donations from corporate publishers, and a commitment to ensuring all students have access to a library card. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #white house #corporate publishers #library card


New Mobile Ads Recommend Videos Based on the News You're Reading

Nailing mobile video is a major goal for marketers this year, as exemplified at this week's Digital Content NewFronts presentations. And as Snapchat and Facebook lure advertising dollars away from TV with new video options, smaller ad companies are following suit. A GIF showing the new video... Continue reading at AdWeek

[ AdWeek | 2015-04-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #drive traffic #developing products #banner ad #sales strategy #media companies


Crowdfunding as a Source of Book Marketing Power

More than money, crowdfunding offers valuable feedback to authors, as they learn the fundamentals of speaking directly to readers, argues Deborah Emin. The post Crowdfunding as a Source of Book Marketing Power appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-04-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post crowdfunding


Programmatic Advertising Is Zooming In on Local — Will News Sites Be Ready?

The new Borrell Associates projections for the growth of programmatic ad revenue in local digital publishing are, in a word, big. It’s human nature to be hopeful about what’s new, especially if the emerging numbers on recent perfo ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-04-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #programmatic advertising #news sites