5 fifteen, a premier supplier of consulting services and cloud-based software solutions designed for newspaper and magazine publishers, has appointed Bluefin Technology Partners, a leading provider of online classifieds and self-service advertising s ... Continue reading at 'Editor & Publisher'
[ Editor & Publisher | 2014-03-27 00:00:00 UTC ]
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E-book share of the UK book market has decreased marginally in 2015. According to findings from Nielsen Book Research, Steve Bohme, UK research director, said that ebook share was up from one in five to one in three between 2012-2014, but down marginally to 29% in the first quarter of 2015. Continue reading at The Bookseller
[ The Bookseller | 2015-06-09 00:00:00 UTC ]
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With competition from Netflix and a host of new digital video providers, the television industry has undergone seismic changes over the last five years. But one thing has remained constant: TV is still by far the most effective advertising medium. That's the finding of a new study Turner... Continue reading at AdWeek
[ AdWeek | 2015-06-09 00:00:00 UTC ]
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About a year ago, I stopped referring to Bon Appétit as a magazine and started calling it a brand. Six months later I even dropped the air quotes. Not that it was easy. If you attended journalism school or worked for your college daily, you were reared on the separation of church and state.... Continue reading at AdWeek
[ AdWeek | 2015-06-08 00:00:00 UTC ]
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New app helps consumers find their favorite magazines at retail. The post Single-Copy Locator App, MagFinder, Launches in a Shrinking Newsstand Market appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-06-06 00:00:00 UTC ]
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There is a consensus in advertising that mobile video is the future, but that future is still hazy. Mobile video can run in apps like Facebook, Snapchat and YouTube or be bought through ad networks that serve the mobile Web. There are six-second, 15-second and 30-second formats, and there are... Continue reading at AdWeek
[ AdWeek | 2015-06-05 00:00:00 UTC ]
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Jesse Goolsby, author of 'I'd Walk with My Friends If I Could Find Them' (HMH, 9780544380981), will appear on NPR’s 'Weekend All Things Considered' on Sunday, June 7. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-05 00:00:00 UTC ]
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La Casa Azul in East Harlem celebrates its third birthday this weekend. Burry’s Books in Hartsville, S.C., will stay open afterall. And World Eye in Greenfield, Mass., has put its financial troubles behind it. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-05 00:00:00 UTC ]
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The Daily Mail is announcing today that it has invested $3 million in publishing-tech company Taboola, and there are two big reasons why—native ad dollars and speed. "At the end of the day, we have to move so quickly," said Jon Steinberg, CEO of Daily Mail North America. "We're all competing... Continue reading at AdWeek
[ AdWeek | 2015-06-04 00:00:00 UTC ]
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Your backlist content is a goldmine of licensing revenue. Michael Healy offers three tips for publishers to increase their revenue from permissions. The post Licensing Solutions for a Changing Publishing Industry appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-04 00:00:00 UTC ]
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The American flagship store of the British music company is featuring a branded book space for the indie press' frontlist and backlist titles, a monthly book club, and other book-related events. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-03 00:00:00 UTC ]
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A new report from Nesta, The Literary Platform, and Douban Read highlights opportunities for international publishers in the Chinese book market. The post Using Social Media to Understand the Chinese Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-02 00:00:00 UTC ]
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A new report from the BIZ Beijing, The Chinese Book Market 2015, provides a thorough understanding of trends in Chinese publishing. The post Download: Report on Chinese Book Market 2015 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-05-27 00:00:00 UTC ]
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A one day conference brought together publishers from both the U.S. and French markets to share statistics and explore the potential for bringing more Francophone comics to the U.S. market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-26 00:00:00 UTC ]
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German self-published author Annie Stone advises writers to focus on fan engagement and being a nice, approachable person, than straight forward marketing. The post Author Annie Stone on Marketing: Just Be a Nice Person appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-05-22 00:00:00 UTC ]
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Will Francis, co-founder of creative digital agency Harkable, is the first keynote speaker announced for The Bookseller Marketing & Publicity Conference, to be held at the Southbank Centre in London on 30th June 2015. Francis worked for MySpace before founding Harkable, which has created... Continue reading at The Bookseller
[ The Bookseller | 2015-05-22 00:00:00 UTC ]
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Digital reading technology has been widely embraced by the Chinese reading public. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-22 00:00:00 UTC ]
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The National Literacy Trust (NLT) has partnered with Boots Opticians with the aim of improving the literacy of the UK’s most disadvantaged children. The partnership, which is motivated by a potential correlation between a child’s vision and literacy, was launched at the Boots Opticians Annual... Continue reading at The Bookseller
[ The Bookseller | 2015-05-20 00:00:00 UTC ]
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Excerpted from Strange New Land: Africans in Colonial America by Peter H. Wood. Published by Oxford University Press. Continue reading at Slate
[ Slate | 2015-05-19 00:00:00 UTC ]
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With legal briefs now filed, attorneys for the author plaintiffs argue that a common question merits class action status: “Did [Author Solutions] engage in a fraudulent scheme to sell authors worthless marketing services?” Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-18 00:00:00 UTC ]
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Pakastani-born Canadian children's book author Rukhsana Khan explains how to leveraging appearances at book fairs for the greatest benefit and impact. The post A Canadian Author’s Adventures in International Book Marketing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-05-17 00:00:00 UTC ]
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