Trade group calls for the measurement giant to propose an alternative method to reporting viewing metrics. Continue reading at 'Advertising Age'
[ Advertising Age | 2020-07-20 13:00:00 UTC ]
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On the closing day of the ABA's Winter Institute 2023, a keynote and idea exchange tackled book banning and other threats to the freedom to read. Stories of outrage were easy to come by, but solutions were in shorter supply. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-27 05:00:00 UTC ]
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Amid calls for better and more comparable data among publishing markets, Nielsen's BookData makes a timely expansion in Colombia. The post Nielsen BookData Opens BookScan Tracking in Colombia appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-02-14 17:19:31 UTC ]
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New measurement and data initiatives include retail media deal with Publicis Groupe's CitrusAd and a metric counterweight to creator content. Continue reading at Advertising Age
[ Advertising Age | 2023-02-08 19:00:34 UTC ]
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Following a down year for print book sales, NPD Group's publishing industry analyst, Kristen McLean, predicts that 2023 will be a year of transition for the publishing industry. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-27 05:00:00 UTC ]
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Third State Books, a new San Francisco–based publishing house from industry veteran Charles Kim and digital marketing executive Stephanie Lim, focuses exclusively on publishing Asian American and Pacific Islander voices and stories. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-20 05:00:00 UTC ]
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Netflix and Nielsen are marching closer toward measurement solutions for the streaming service's new ad-supported tier. Top line Today, the two companies announced they're expanding their partnership with a multiyear agreement allowing Nielsen to provide linear and streaming audience data... Continue reading at AdWeek
[ AdWeek | 2023-01-18 12:00:00 UTC ]
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Long-awaited Nielsen One is ready to use, but not ready for trading as VAB call it a 'work in progress.' Continue reading at Advertising Age
[ Advertising Age | 2023-01-04 12:00:00 UTC ]
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Stan Lee deserves his place in the pantheon of great pop culture architects, but his Marvel characters did more than just entertain – they actively fought against prejudice. Continue reading at The Conversation
[ The Conversation | 2022-12-27 09:02:59 UTC ]
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If you’re an analog person living in a digital world, it’s easy to fear that you might get left behind in the future. So, don’t let that happen. Learning to code is easier than ever, thanks to resources like this 14-part code training bundle. And with this end-of-year special, you can get... Continue reading at PC World
[ PC World | 2022-12-19 08:00:00 UTC ]
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The U.K. children’s book publisher spreads its wings into the North American market. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-28 05:00:00 UTC ]
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While still in the early stages of the legislative process, the proposed bill in Texas would require publishers to develop a new rating system for books, and would give Texas state officials the power to bar schools from doing business with publishers who do not comply with the state’s directives. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-17 05:00:00 UTC ]
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#early stages
TV measurement panel provider TVision has closed an investment round led by iSpot.tv. Continue reading at Advertising Age
[ Advertising Age | 2022-11-15 12:00:00 UTC ]
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BookLooks, RatedBooks, and more biased online rating systems getting books banned. That, plus this week's book censorship news. Continue reading at Book Riot
[ Book Riot | 2022-11-04 10:40:00 UTC ]
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Consolidated report of over 600 individual Nielsen studies is "largest ever" study of podcast ads. Continue reading at Advertising Age
[ Advertising Age | 2022-10-26 15:52:35 UTC ]
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"The Unfolding," by A.M. Homes, is a witty satire about wealthy Republicans plotting to set America straight after Barack Obama defeats John McCain. Continue reading at The Washington Post
[ The Washington Post | 2022-09-13 17:40:49 UTC ]
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What historical patterns have influenced the need for diverse teachers today? The author of a recent book addresses myths and solutions. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2022-09-12 20:54:48 UTC ]
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Here’s a quick look at some notable books—new titles from Maggie O’Farrell, Margaret Wilkerson Sexton, A.M. Homes, and more—that are publishing this week. Want to learn more about upcoming titles? Then go read our most recent book preview. Want to help The Millions keep churning out great books... Continue reading at The Millions
[ The Millions | 2022-09-06 09:59:04 UTC ]
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Ellen Barker, a debut novelist, explores America’s racial realities through fiction. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-05 04:00:00 UTC ]
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For her book 'Nickel and Dimed,' Barbara Ehrenreich tried to live on minimum-wage jobs and advanced debates on labor inequalities. Continue reading at The Washington Post
[ The Washington Post | 2022-09-03 01:14:21 UTC ]
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Taste of Home offers three new home-cook compendiums to usher in a delicious fall and holiday season. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-22 04:00:00 UTC ]
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