Trade group calls for the measurement giant to propose an alternative method to reporting viewing metrics. Continue reading at 'Advertising Age'
[ Advertising Age | 2020-07-20 13:00:00 UTC ]
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As testimony wrapped up prior to closing arguments today, the defense and DOJ once again attacked each other's data analysis and methodology. The DOJ asserted that publisher competition, not imprint competition, is the surest way to lift advances, and that non-Big Five publishers face... Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-19 04:00:00 UTC ]
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July viewership hours soar for streaming, in large part thanks to Netflix’s "Stranger Things." Continue reading at Advertising Age
[ Advertising Age | 2022-08-18 14:23:15 UTC ]
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Even though Thursday Night Football is moving exclusively to Prime Video this season, marketers won't be in the dark about how many viewers are watching the games--and their ads. Nielsen and Amazon have signed a three-year agreement to measure Prime Video's NFL Thursday Night Football streaming... Continue reading at AdWeek
[ AdWeek | 2022-08-16 12:15:00 UTC ]
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Stocks that traded heavily or had substantial price changes Tuesday: Micron, Novavax fall; Qualys, Nielsen Holdings rise Continue reading at ABC News
[ ABC News | 2022-08-09 20:13:11 UTC ]
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Taymour Soomro’s debut novel Other Names for Love begins with a son flinching at the sound of his father’s voice. Sixteen-year-old Fahad has been ordered to spend the summer with Rafik, his authoritarian father who manages their family farm in Sindh, Pakistan. It’s on the train ride there that... Continue reading at Electric Literature
[ Electric Literature | 2022-08-02 11:00:00 UTC ]
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Measurement company Nielsen has launched four-screen ad deduplication, adding connected TV to its existing computer, mobile and linear TV deduplication measurement of YouTube. Top line The move will allow buyers to compare YouTube reach on linear TV, computer, mobile and connected TV devices,... Continue reading at AdWeek
[ AdWeek | 2022-07-21 14:50:01 UTC ]
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Last week, Callisto Media fired about 140 employees in an effort to reduce spending by about $20 million. As a result of the job cuts, title output has been reduced significantly. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-21 04:00:00 UTC ]
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Looking at how industry professionals see the dynamics and value of book awards, Nielsen opens a new 10-minute survey. The post Nielsen BookData Opens a Third Annual Industry-Wide Awards Survey appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-07-18 21:18:55 UTC ]
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With COVID-19 outbreaks and tough lockdowns, China's January-to-June book market growth rate fell back, all sales channels impacted. The post China’s Market Growth Rate This Year: Down 13.8 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-07-14 20:38:28 UTC ]
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Six groups will be chosen to read a shortlisted book, with the most ‘original and engaging’ readers to be invited to the prize ceremony Book clubs across the UK are being invited to take part in the inaugural Booker prize book club challenge, with seats at the prize ceremony dinner up for... Continue reading at The Guardian
[ The Guardian | 2022-07-12 12:21:35 UTC ]
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Ahead of the São Paulo International Book Fair, publishers explore key market hurdles for the Portuguese-language world. The post São Paulo’s Professional Days: Language Challenges appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-06-29 22:24:17 UTC ]
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Families of people who live in a privately owned Winnipeg personal care home want to know why two care aides were allowed to work for months after allegations were brought forward that they had abused 15 residents. Continue reading at CBC
[ CBC | 2022-06-22 20:00:25 UTC ]
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Study with iSpot.tv finds mix of up to 40% streaming is optimal for most brands, letting them reach more people with fewer impressions. Continue reading at Advertising Age
[ Advertising Age | 2022-06-16 22:45:00 UTC ]
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Nielsen One Alpha, to be showcased at Cannes, will add outcomes measurement options for CPG and automotive by early 2023. Continue reading at Advertising Age
[ Advertising Age | 2022-06-15 13:00:00 UTC ]
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The first of several hearings on last year's Capitol attack kicked off this week with a big audience. Continue reading at The Huffington Post
[ The Huffington Post | 2022-06-11 15:44:30 UTC ]
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Angela Garbes thinks the pandemic offers a chance to change our approach to mothering and caregiving. Continue reading at The Washington Post
[ The Washington Post | 2022-06-10 12:00:09 UTC ]
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An industry roundtable, held at the Multipli Forti literary festival in New York on June 6, addressed how independent publishers can get works of translated literature to readers in an era marked by media saturation and increased dominance by major companies over the book business. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-09 04:00:00 UTC ]
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Measurement solutions from iSpot.TV and Samba TV, among others, are buzzy at this year’s upfronts, but won't see much action. Continue reading at Advertising Age
[ Advertising Age | 2022-05-26 14:00:29 UTC ]
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Panelist on Ingram's recent webinar said that global supply chain challenges will persist until 2023 and, with consumer behavior changing, predicting demand—and, accordingly, supply—for a book will remain difficult. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-08 04:00:00 UTC ]
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ANA and 4A's join CIMM to foster transition to 'multi-currency' market for TV and video. Continue reading at Advertising Age
[ Advertising Age | 2022-05-05 20:04:57 UTC ]
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