4A's challenges Nielsen on out-of-home ratings decision

Trade group calls for the measurement giant to propose an alternative method to reporting viewing metrics. Continue reading at 'Advertising Age'

[ Advertising Age | 2020-07-20 13:00:00 UTC ]
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Review: For expats during COVID, what does home even mean? A new memoir sheds light

In 'Home/Land: A Memoir of Departure and Return,' Rebecca Mead, who returned to England after decades as an expat, asks what it means to be home. Continue reading at Los Angeles Times

[ Los Angeles Times | 2022-02-09 14:00:23 UTC ]
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An economist at home in many cultures

In this memoir of his early career, Amartya Sen emphasizes the rewards of an open-minded approach to the world. Continue reading at The Washington Post

[ The Washington Post | 2022-02-04 13:00:36 UTC ]
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Advertisers, TV networks plan to set Nielsen alternatives as ‘shadow currencies’ in this year’s upfront negotiations

Alternative measurement providers will mainly play the role of understudy to Nielsen’s measurements, but some advertisers will adopt them as primary currencies for individual campaigns and targeted ad buys. The post Advertisers, TV networks plan to set Nielsen alternatives as ‘shadow currencies’... Continue reading at Digiday

[ Digiday | 2022-01-31 05:01:00 UTC ]
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Reimagining ‘The Brothers Karamazov’? Lan Samantha Chang likes a challenge.

The author of "The Family Chao" discusses her homage to "The Brothers Karamazov." Continue reading at The Washington Post

[ The Washington Post | 2022-01-29 12:00:36 UTC ]
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Records tumble as Nielsen figures claim 2021 as the most lucrative year on record

Despite some gaps in the BookScan data, it looks as though 2021 was a record year for the book industry, with many sectors setting annual records based on 42-week sales figures alone. Continue reading at The Bookseller

[ The Bookseller | 2022-01-22 09:59:44 UTC ]
More news stories like this | News stories tagged with: #record year #bookscan data #book industry #bookscan #nielsen

Government delays decision on UK copyright regime changes

The government has decided not to change copyright exhaustion laws for the time being following a consultation which led to a campaign by the industry. Continue reading at The Bookseller

[ The Bookseller | 2022-01-18 03:06:52 UTC ]
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Go Big or Go Home! 14 of The Best Sports Manga For Champions

Sports are so entertaining and fun to follow. Check out 14 of the best sports manga to feel like a champion! Continue reading at Book Riot

[ Book Riot | 2022-01-13 11:36:00 UTC ]
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Nielsen’s Latest CTV Tool Aims to Sharpen TV Ad Targeting

Ad measurement firm Nielsen released its latest Connected TV tool, Streaming Signals, so advertisers can target CTV audiences with sharper precision. CTV can seem a murky lens for certain advertisers--those used to the granular precision of digital ecosystems--to reach their intended audience... Continue reading at AdWeek

[ AdWeek | 2022-01-04 11:56:02 UTC ]
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New York's library e-book licensing bill vetoed as Maryland challenge looms

The Association of American Publishers (AAP) has welcomed the decision by New York Governor Kathy Hochul to veto a bill that would have forced publishers and authors to grant e-book licences to libraries under state-imposed terms. Continue reading at The Bookseller

[ The Bookseller | 2021-12-31 06:31:54 UTC ]
More news stories like this | News stories tagged with: #forced publishers #libraries #e-book

Nielsen’s TV Measurement Woes Continue As It Admits OOH Undercounting Since 2020

On Tuesday, Nielsen was excitedly looking ahead to its future, touting next month's rollout of Nielsen One Alpha, the first version of its cross-platform tool that will enable publishers and marketers to transact on a single metric across linear and digital platforms. With Disney and Magna among... Continue reading at AdWeek

[ AdWeek | 2021-12-23 13:56:54 UTC ]
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Halls 'enormously proud' of booksellers but warns of challenges ahead

Booksellers Association managing director Meryl Halls says she is "enormously proud" of what booksellers have achieved this year but has raised concerns about "another unsettling stretch" with the emergence of the Omicron variant of Covid-19, concerns about inflation and continued issues with... Continue reading at The Bookseller

[ The Bookseller | 2021-12-23 04:11:09 UTC ]
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Challenge on Maryland library e-books law set for February

A law forcing publishers in the US and abroad to license e-books to the state's public libraries in the US state of Maryland is expected to come into effect as planned on 1st January 2022 after a court challenge was set for February. Continue reading at The Bookseller

[ The Bookseller | 2021-12-22 09:32:19 UTC ]
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France confirms minimum home delivery fee for books

The French parliament has adopted a law to ban virtually free home deliveries of books in a clear attempt to boost indies and clip the wings of Amazon and other online booksellers. Continue reading at The Bookseller

[ The Bookseller | 2021-12-20 05:09:20 UTC ]
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Snap, Nielsen: Snap Ads Drive Double the ROI for CPGs vs. Industry Benchmarks

Snap Inc. commissioned two analyses from Nielsen to help it quantify sales driven by ads on the Snapchat platform for advertisers in the consumer packaged goods and beauty categories in the U.S. The company said in a blog post that advertisers are turning to measurement strategy market mix... Continue reading at AdWeek

[ AdWeek | 2021-12-16 22:30:00 UTC ]
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August 2022 proposed for PRH and S&S deal court challenge

The Department of Justice is aiming to begin court proceedings against Penguin Random House owner Bertelsmann on 1st August 2022, in a bid to block the publisher from acquiring Simon & Schuster in a $2.2bn deal. Continue reading at The Bookseller

[ The Bookseller | 2021-12-12 18:18:18 UTC ]
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Nielsen’s Look at Audiobooks in the United Kingdom: ‘Curiosity, Multitasking’

Nielsen's 'Understanding the UK Audiobook Consumer' sees the format's growth moving steadily forward in the British market. The post Nielsen’s Look at Audiobooks in the United Kingdom: ‘Curiosity, Multitasking’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-11-30 09:15:28 UTC ]
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University presses report robust year despite challenges of the pandemic

University presses have had to adapt to the challenges brought on by Covid-19 and delays in the supply chain but many are making the most of new opportunities. Continue reading at The Bookseller

[ The Bookseller | 2021-11-26 19:13:57 UTC ]
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Nielsen Will Measure TV Audiences For Individual Ads in C3 Overhaul

C3, TV's standard metric for commercial measurement since 2007, could be on its last legs. Nielsen said today it will create more precise Nielsen Individual Commercial Metrics, in which its audience estimates will be based on each individual ad, instead of overall commercial minutes. The switch,... Continue reading at AdWeek

[ AdWeek | 2021-11-22 14:00:00 UTC ]
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Now TV Wants Nielsen to Measure Up

After years of complaints, NBCUniversal and its peers are looking for other ways to count viewers, with or without the ratings giant. Continue reading at The New York Times

[ The New York Times | 2021-11-12 10:00:19 UTC ]
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