4A's challenges Nielsen on out-of-home ratings decision

Trade group calls for the measurement giant to propose an alternative method to reporting viewing metrics. Continue reading at 'Advertising Age'

[ Advertising Age | 2020-07-20 13:00:00 UTC ]
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Horizon reaches currency deal with Nielsen rival VideoAmp

Agency expects more trading on new currencies this year after disappointment in last year's upfront. Continue reading at Advertising Age

[ Advertising Age | 2023-05-24 13:00:00 UTC ]
More news stories like this | News stories tagged with: #nielsen


News Corp denies it played a part in Stan Grant’s decision to leave Q+A amid racist attacks

Murdoch’s Australian media chief calls on ABC to ‘correct the record’ after accusations that excessive coverage encouraged racist social media trollsGet our morning and afternoon news emails, free app or daily news podcastRupert Murdoch’s top executive in Australia has defended News Corp’s... Continue reading at The Guardian

[ The Guardian | 2023-05-23 08:46:23 UTC ]
More news stories like this | News stories tagged with: #guardian australia #free morning #free app #top executive #business model #news corp


U.S. Book Show 2023: Libraries Confront Post-Pandemic Challenges

The U.S. Book Show kicked off with lively discussions of the recent wave of book bans across the country, how citizens can successfully fight against those who would restrict our freedom to read, and how libraries and publishers can be strategic partners in enabling access to digital content. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-22 04:00:00 UTC ]
More news stories like this | News stories tagged with: #recent wave #book bans #digital content #libraries


BISG Members Challenged to Rethink Publishing Supply Chain Strategies

The annual meeting, held on April 28 at the Harvard Club of New York, included a daylong program with panel discussions and presentations that highlighted accomplishments and key challenges facing BISG's members. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-08 04:00:00 UTC ]
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Digiday+ Research: Nielsen gets boost in NewFronts, upfront cycle — but Comscore wins as measurement provider

Digiday's survey found that Comscore and Nielsen will be the dominant measurement providers during this year's NewFronts and upfronts. More than half of publishers said they will accommodate Comscore this year, and nearly half said they will accommodate Nielsen. Continue reading at Digiday

[ Digiday | 2023-05-05 04:01:00 UTC ]
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Nielsen and the Future of TV Measurement

We all have our favorite TV shows, and it seems every year there's a new hit series to add to our watchlist. What do these trends mean, especially to marketers? For decades, Nielsen was the place where advertisers and marketers could turn to better connect with their audiences by understanding... Continue reading at AdWeek

[ AdWeek | 2023-05-02 20:53:41 UTC ]
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Why Nielsen Isn’t Joining TV’s Latest Measurement Collaboration

Measurement's biggest player will not participate in the industry's latest effort to enable multiple currencies. The Joint Industry Committee (JIC)--formed earlier this year by OpenAP, along with a working committee of media agencies, premium video programmers, streaming platforms and trade... Continue reading at AdWeek

[ AdWeek | 2023-04-25 14:14:53 UTC ]
More news stories like this | News stories tagged with: #cross-platform measurement #latest effort #media agencies #streaming platforms #nielsen


Religion Publishers Face Up to DEI Challenges

Executives told PW while the economy is stifling hiring, they are pushing ahead to acquire and market more BIPOC authors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-25 04:00:00 UTC ]
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ALA Releases Top 13 Most Challenged Books of 2022

With book bans and legislative challenges to the freedom to read surging to record levels, even the top 10 most banned books list is bigger. In 2022, multiple books received the same number of challenges, resulting in the expansion of the list to 13 titles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-24 04:00:00 UTC ]
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At London Book Fair: Translation Markets’ Expansion, Challenges

'A major shift in English and American culture' toward translation is examined in a session at London Book Fair. The post At London Book Fair: Translation Markets’ Expansion, Challenges appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-04-20 02:16:29 UTC ]
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Learn something new every day and save 77% off this top-rated app

If you have a reading list a mile long that seems to just keep growing, it’s about time you do something about that. Fortunately, apps like Headway make it easy to get personal with your reading and learning. Whether you want to build a business, improve your health, or level up your... Continue reading at PC World

[ PC World | 2023-04-18 08:00:00 UTC ]
More news stories like this | News stories tagged with: #actionable insights #mobile device #audio versions #4/5-star rating #app store #headway premium #lifetime subscription #prices subject #mobile apps


Nielsen Regains National Accreditation After 2021 Suspension

Just a few short weeks after Nielsen CEO David Kenny told Adweek the company was "making real progress" on earning back its accreditation status, the Media Rating Council lifted its suspension imposed in 2021. Top line The MRC first stripped Nielsen's accreditation of its national ratings in... Continue reading at AdWeek

[ AdWeek | 2023-04-17 15:00:00 UTC ]
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Charkin: ‘The Challenges of International Diplomacy’

Publication day: 'The IPA continues to quietly do good work in the background' on the freedom to publish and diplomacy, writes Richard Charkin in 'My Back Pages'—his memoir releasing today. The post Charkin: ‘The Challenges of International Diplomacy’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-04-17 04:05:03 UTC ]
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TV measurement should include homes with no TVs, research group says

Nielsen and rivals are challenged by homes that only stream to mobile devices, which are growing fast but not included in big data sets.  Continue reading at Advertising Age

[ Advertising Age | 2023-03-27 14:00:00 UTC ]
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School Reports: Essence biggest faller among top 10 media shops in Nielsen table

WPP outfit merged with the UK's biggest media agency Mediacom earlier this year. Continue reading at Media Week

[ Media Week | 2023-03-26 21:50:25 UTC ]
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In a Swift Decision, Judge Eviscerates Internet Archive’s Scanning and Lending Program

After nearly three years of litigation, federal judge John G. Koeltl ruled that the Internet Archive infringed the copyrights of four plaintiff publishers by scanning print editions of their books and lending them online. The ruling comes just days after a March 20 hearing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-25 04:00:00 UTC ]
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Nielsen BookData 2022: A ‘Slight Decline’ in UK Book Sales

In 2022, Nielsen BookData saw a 10-percent fall in ebook volumes in the UK, and a 3-percent drop in print. Audiobooks' growth slowed. The post Nielsen BookData 2022: A ‘Slight Decline’ in UK Book Sales appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-03-22 12:42:13 UTC ]
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A Culinary Road Trip: Spotlight on Taste of Home

Taste of Home offers up hundreds of recipes for cooks of every stripe and tantalizing dishes for every gathering. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-17 04:00:00 UTC ]
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Panel Mania: Frida Kahlo: Her Life, Her Work, Her Home by Francisco de la Mora

Francisco de la Mora’s 'Frida Kahlo: Her Life, Her Work, Her Home,' a new graphic biography of the great Mexican painter Frida Kahlo (1907-1954), takes the reader on a irresistible journey through her life story. An 11-page excerpt. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-15 04:00:00 UTC ]
More news stories like this | News stories tagged with: #life story #frida kahlo #graphic biography #11-page excerpt


Fox hires Nielsen exec to lead new data-driven sales strategy

Mainak Mazumdar joins Fox as its first executive VP, chief advertising research and analytics officer. Continue reading at Advertising Age

[ Advertising Age | 2023-03-07 17:55:42 UTC ]
More news stories like this | News stories tagged with: #executive vp #nielsen