3 Super Bowl Advertisers Winning the Digital Content Game

Early this football season, the National Football League began shifting tactics to engage younger fans on social media as people reallocate their attention from TV to digital content that is fun, snackable and highly visual. With Super Bowl 57 quickly approaching, Big Game advertisers--who spent up to a record-breaking $7 million for 30-second spots this... Continue reading at 'AdWeek'

[ AdWeek | 2023-02-08 19:41:19 UTC ]
News tagged with: #football season #digital content

Other Publishing stories related to: '3 Super Bowl Advertisers Winning the Digital Content Game'


Digital helps lift profit at Simon & Schuster

Written By: Graeme Neill Publication Date: Wed, 04/05/2011 - 09:30 Digital sales were worth 18% of Simon & Schuster's total global sales in its first quarter as its revenues increased 2% to $155m. Digital revenue more than doubled to $27.9m (£16.9m) from the first quarter in 2010, with... Continue reading at The Bookseller

[ The Bookseller | 2011-05-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital revenue #simon schuster #ebook sales #growing fast


Digital sales now worth 6%, as ebooks grow 300% in 2010

Written By: Philip Jones Publication Date: Tue, 03/05/2011 - 09:22 The digital publishing market is now worth 6% of UK publishers' sales, the Publishers Association has revealed, with consumer digital sales up more than 300% in 2010 to £16m—the third year of treble digit growth. The PA... Continue reading at The Bookseller

[ The Bookseller | 2011-05-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital sales #uk publishers #publishers association


Optimizing Digital Editions: Getting Away From Replicas

Designing a digital reading experience that goes beyond the magazine is a priority for publishers, particularly those launching the latest tablet apps. In December, Bonnier debuted a quarterly iPad-only edition of Parenting featuring exclusive digital content. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-30 00:00:00 UTC ]
More news stories like this |


Our Choice for IOS Pushes Digital Book Boundaries

The first time former U.S. vice president Al Gore issued his warning about the dire state of our environment, he used the traditional format of bound paper. To... Continue reading at PC World

[ PC World | 2011-04-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #dire state #traditional format #bound paper


Angry Robot's Zoo City wins Arthur C Clarke award

Written By: Bookseller Staff Publication Date: Thu, 28/04/2011 - 07:32 Lauren Beukes's Zoo City has been honoured with the Arthur C Clarke Award for science fiction novel of the year, being tipped to bring "a whole new readership" to the genre. Zoo City's publisher Angry Robot Books has also... Continue reading at The Bookseller

[ The Bookseller | 2011-04-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #angry robot #clarke award #zoo city #science fiction


How Traditional Media Companies Should Reshape for the Digital Age

In a white paper titled “The Media Company of the Future: The Revolution Goes On”, consulting firm AMR International Consulting Inc. outlines the steps it says traditional companies must take to incorporate technological advances into their business model and stay competitive against “New world”... Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital age #media company #business model #stay competitive


McGraw-Hill Reports Double-Digit Growth in First Quarter

McGraw-Hill says revenue grew 7.7 percent to $1. 3 billion while net income jumped 16.2 percent to $120 million in the first quarter of 2011. Revenue in McGraw-Hill's Information & Media segment rose 10.3 percent to $227.5 million while operating profit grew 34.5 percent to $37.4 million. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #$120 million


Advertising: Tales of Reading in Reintroducing a Color Device

Barnes & Noble’s advertising campaign for the Nook Color, an e-reading tablet, features no company stores in the ads, a nod to changes in the publishing industry. Continue reading at The New York Times

[ The New York Times | 2011-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nook color #publishing industry


Building a Business on Content Sales

The appeal of paid content is growing. Last month, The New York Times embarked on one of the largest tests yet around paid content, introducing a subscription plan for the heaviest users of its site. The plan offers three digital subscription options across a variety of devices. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content sales #paid content #subscription plan #heaviest users #plan offers


Master Georgie wins Booker's Best of Beryl

Written By: Katie Allen Publication Date: Tue, 19/04/2011 - 21:45 Beryl Bainbridge’s Crimean War novel Master Georgie has been voted the Man Booker Best of Beryl. Shortlisted in 1998, when it lost out to Ian McEwan’s Amsterdam, the novel was voted for via the Man Booker website, just pipping... Continue reading at The Bookseller

[ The Bookseller | 2011-04-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #man booker


PA welcomes court ruling on Digital Economy Act

Written By: Charlotte Williams Publication Date: Wed, 20/04/2011 - 12:11 The Publishers Association has said it is "delighted" by the High Court ruling in favour of the government in a legal challenge against the Digital Economy Act. read more Continue reading at The Bookseller

[ The Bookseller | 2011-04-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers association #legal challenge


Myriad's Haynes wins Amazon Rising Star award

Written By: Lisa Campbell Publication Date: Mon, 18/04/2011 - 15:44 Police intelligence analyst Elizabeth Haynes has won the first Amazon Rising Stars award of 2011. The mother-of-one, who lives in Kent, came top in a consumer-review poll asking readers which one of four Amazon-selected... Continue reading at The Bookseller

[ The Bookseller | 2011-04-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #myriad editions #rising star


London Triptych wins Authors Club prize

Written By: Lisa Campbell Publication Date: Mon, 18/04/2011 - 09:16 The Authors’ Club Best First Novel award has been given to Jonathan Kemp for London Triptych. The book, about sex, exploitation and dependence set against London’s gay underworld was published by Brighton-based indie Myriad... Continue reading at The Bookseller

[ The Bookseller | 2011-04-18 00:00:00 UTC ]
More news stories like this |


Digital's Nice, But Paper-Over-Board Offers Something Different

Forget digital versus print for a moment, and consider a cookbook's format. Think back to the last time you used a cookbook in the kitchen. Was the book covered in a dust jacket? A cumbersome, flappy dust jacket? If it wasn’t, was that because you had ripped it off? Or were you cooking from an... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-04-18 00:00:00 UTC ]
More news stories like this |


The Knot Stops Print Edition of The Nest; Converts to Digital-Only

The Knot, whose brands include TheNest.com and TheBump.com, is converting the print version of The Nest to digital. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print version


Fiction Express seeks interaction from readers for digital series

Written By: Caroline Horn Publication Date: Fri, 15/04/2011 - 08:56 An e-fiction venture aimed at tweens and teenagers is being launched by packager Discovery Books in May. Called Fiction Express, it will invite teenagers to buy books in instalments and to vote to decide the direction of the... Continue reading at The Bookseller

[ The Bookseller | 2011-04-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital series #buy books #released weekly


John Murray pics up Harkaway on digital

Written By: Philip Jones Publication Date: Fri, 15/04/2011 - 11:33 Roland Philipps at John Murray has bought a book on digital written by the author Nick Harkaway, which argues that the new technologies will make us more human. Philipps bought British Commonwealth rights through Patrick Walsh... Continue reading at The Bookseller

[ The Bookseller | 2011-04-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #john murray #patrick walsh #conville walsh #cautious optimism


Content Marketing Institute Launches Strategy Consulting Services

The Content Marketing Institute (CMI) launched a strategy consulting practice today. The goal of the practice is to assist companies of all walks in creation of original content strategies that will be beneficial to their overall business. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-14 00:00:00 UTC ]
More news stories like this |


Time Inc. Veteran John Squires Lands at Digital Bookstore [MediaMemo]

Longtime Time Inc. executive John Squires, last seen running the magazine industry's version of Hulu, has a new gig: He's at Akademos, a Connecticut-based company that runs digital bookstores for small and mid-sized colleges. Continue reading at AllThingsD

[ AllThingsD | 2011-04-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine industry


London Book Fair 2011: What's Cooking In Content Services?

E-books, mobile apps and e-learning modules are hot. That's the conclusion from a quick survey of 18 content services vendors operating in India. Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content services #mobile apps #quick survey