3 Super Bowl Advertisers Winning the Digital Content Game

Early this football season, the National Football League began shifting tactics to engage younger fans on social media as people reallocate their attention from TV to digital content that is fun, snackable and highly visual. With Super Bowl 57 quickly approaching, Big Game advertisers--who spent up to a record-breaking $7 million for 30-second spots this... Continue reading at 'AdWeek'

[ AdWeek | 2023-02-08 19:41:19 UTC ]
News tagged with: #football season #digital content

Other Publishing stories related to: '3 Super Bowl Advertisers Winning the Digital Content Game'


Egmont wins rights to CBeebies hit

Written By: Caroline Horn Publication Date: Tue, 09/08/2011 - 09:05 Egmont has won the publishing contract for the latest preschool series to run on CBeebies, Baby Jake, which launched in July and which is expected to be the next big children’s hit. Baby Jake was developed by Darrall Macqueen... Continue reading at The Bookseller

[ The Bookseller | 2011-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing contract #live action


Publishers need to "stand firm" against digital giants

Written By: Graeme Neill Publication Date: Mon, 08/08/2011 - 16:08 Literary agent Andrew Wylie has said publishers need to "stand firm" in the face of digital companies like Amazon and Apple or risk being locked into an insupportable business model that is unable to reward writers. In an... Continue reading at The Bookseller

[ The Bookseller | 2011-08-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #stand firm #digital giants #digital companies #literary agent #digital distributors


Retail Environment Aims to Triple Circ In 3 Months

The Association for Retail Environments [ARE] is reinventing and growing its bimonthly magazine, Retail Environments, to have a broader industry wide circulation and coverage of membership-centric topics. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-05 00:00:00 UTC ]
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Digital and high r.r.p.s hitting hardback sales

Written By: Charlotte Williams and Philip Stone Publication Date: Fri, 05/08/2011 - 09:00 Publishers and independent booksellers are stressing the importance of "working harder" on hardback fiction titles, as sales of the format fell by £3.2m over the first half of 2011. read more Continue reading at The Bookseller

[ The Bookseller | 2011-08-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #charlotte williams #independent booksellers #working harder


Digital sales double at S&S, international "booming"

Written By: Graeme Neill Publication Date: Wed, 03/08/2011 - 09:20 Digital sales more than doubled at Simon & Schuster in its second-quarter but did not offset the decline in print. However, the publisher reported an increase in profits of 12% off the back of the shift to digital and... Continue reading at The Bookseller

[ The Bookseller | 2011-08-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #simon schuster #publisher reported


Total Media wins account for the Folio Society

The Folio Society has awarded its media account to Total Media, as the 64-year-old publisher tries to overcome the market challenges presented by ebooks. Continue reading at Media Week

[ Media Week | 2011-08-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #folio society


Ebury reveals 'Less Ordinary' digital list

Written By: Charlotte Williams Publication Date: Tue, 02/08/2011 - 09:03 Ebury has launched a digital imprint, initially focusing on abridged versions of Ebury's narrative non-fiction titles, called Lives Less Ordinary. Deputy publisher Andrew Goodfellow is behind the new range of digital... Continue reading at The Bookseller

[ The Bookseller | 2011-08-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital imprint #digital shorts


Financial Times Grows Paid Digital Subs 34 Percent in First Half 2011

While many publishers are still grappling with the question of digital properties and revenue, The Financial Times continues to reap positive benefits from its paid collection model, according to first half 2011 financials released Friday. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital properties


Penguin's sales and profits fall in first half as digital rises

Written By: Charlotte Williams Publication Date: Fri, 29/07/2011 - 09:30 Penguin reported lower sales and profits in the first half of 2011 as it adjusted to the "unprecedented challenges" afflicting the publishing sector including the loss of high street booksellers in the US and Australia... Continue reading at The Bookseller

[ The Bookseller | 2011-07-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #profits fall #e-book sales #unprecedented challenges #operating profit


Latest Digital IQ Index Says Top-Ranked TIME is “Genius”

TIME is ranked number one in the latest Digital IQ Index from "digital innovation think tank" L2 that measures the digital aptitude and ad revenue-per-page of 87 magazine brands.The rankings were developed by NYU Stern professor Scott Galloway. Continue reading at Folio Magazine

[ Folio Magazine | 2011-07-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital innovation


Indie publishers ready digital editions and reprints after Booker fillip

Written By: Charlotte Williams Publication Date: Wed, 27/07/2011 - 09:10 The smaller publishers whose titles have been selected for the Man Booker longlist, including Seren Books, Sandstone Press and Oneworld, are preparing to reprint the titles and release digital versions to meet the... Continue reading at The Bookseller

[ The Bookseller | 2011-07-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #smaller publishers #sandstone press


NOOK for iPad To Offer More Than 175 Digital Magazines

In an attempt to be everywhere readers are, Barnes & Noble is updating its NOOK for iPad app to offer digital periodicals to consumers. Continue reading at Folio Magazine

[ Folio Magazine | 2011-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ipad app #barnes noble


Hollinghurst favourite to win Man Booker

Written By: Graeme Neill Publication Date: Tue, 26/07/2011 - 16:42 William Hill has installed former Man Booker winner Alan Hollinghurst as the 5/1 favourite to clinch the prize for the second time for his novel The Stranger's Child (Picador). The longlist was announced this afternoon and the... Continue reading at The Bookseller

[ The Bookseller | 2011-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #child picador #moved quickly #julian barnes


The Atlantic Says Digital Up 42 Percent, Print Up 9 Percent in 2Q

After posting its first profit in decades in 2010, The Atlantic says it continues to see gains in 2011, with digital advertising up 42 percent and print advertising revenue up 9 percent in the second quarter, compared to the same period last year. Digital advertising is also up 23 percent for... Continue reading at Folio Magazine

[ Folio Magazine | 2011-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital advertising


Digital makes 75% of Informa sales

Written By: Graeme Neill Publication Date: Tue, 26/07/2011 - 08:55 Digital is accounting for 75% of Taylor & Francis' parent company Informa's publishing sales, as it revealed half-year profits increased by 14.3% to £55.2m. For the first half of 2011, Informa's sales increased by 1.7% to... Continue reading at The Bookseller

[ The Bookseller | 2011-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #taylor francis #publishing sales #sales increased


Meredith Guarantees Print ROI for Select Advertisers

Meredith Corp.--publisher of titles such as Better Homes & Gardens and Ladies Home Journal--has introduced The Meredith Engagement Dividend, a product that offers advertisers guaranteed sales for their investment in Meredith magazines. Participation requires a 12-month advertising commitment... Continue reading at Folio Magazine

[ Folio Magazine | 2011-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #select advertisers #meredith corp #homes gardens #meredith magazines


Oxford and Cambridge to compete on digital

Written By: Lisa Campbell Publication Date: Fri, 22/07/2011 - 14:19 The university presses of Oxford and Cambridge are going head to head to compete in global digital platforms, which are being rolled out within one month of each other. read more Continue reading at The Bookseller

[ The Bookseller | 2011-07-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #university presses


Lee Child wins Crime Novel of the Year

Publication Date: Thu, 21/07/2011 - 21:09 Lee Child has been awarded the Theakstons Old Peculier Crime Novel of the Year for his Jack Reacher thriller 61 Hours (Transworld), beating authors including Mark Billingham who has won the prize twice before. It is the first time Child has won the... Continue reading at The Bookseller

[ The Bookseller | 2011-07-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #peculier crime #opening night


Conde Nast, Other Publishers Look to Standardize Audience Metrics In Digital Editions

Digital editions, the oft-dubbed “Wild West” of the publishing world, may be charted in the near future. Many publishers are investing large amounts of time and resources to navigating user behavior in tablet editions of magazines, and this data is being used in a variety of ways. Continue reading at Folio Magazine

[ Folio Magazine | 2011-07-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #conde nast #digital editions #publishing world #tablet editions


HC hits digital Martin milestone

Written By: Graeme Neill Publication Date: Wed, 20/07/2011 - 14:45 HarperCollins sold more than 10,000 ebooks of George RR Martin's A Dance with Dragons last week, its biggest digital performance for a new release. read more Continue reading at The Bookseller

[ The Bookseller | 2011-07-20 00:00:00 UTC ]
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