Early this football season, the National Football League began shifting tactics to engage younger fans on social media as people reallocate their attention from TV to digital content that is fun, snackable and highly visual. With Super Bowl 57 quickly approaching, Big Game advertisers--who spent up to a record-breaking $7 million for 30-second spots this... Continue reading at 'AdWeek'
[ AdWeek | 2023-02-08 19:41:19 UTC ]
News tagged with:
#football season
#digital content
Written By: Lisa Campbell Publication Date: Mon, 18/04/2011 - 09:16 The Authors Club Best First Novel award has been given to Jonathan Kemp for London Triptych. The book, about sex, exploitation and dependence set against Londons gay underworld was published by Brighton-based indie Myriad... Continue reading at The Bookseller
[ The Bookseller | 2011-04-18 00:00:00 UTC ]
More news stories like this |
The Knot, whose brands include TheNest.com and TheBump.com, is converting the print version of The Nest to digital. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#print version
Written By: Caroline Horn Publication Date: Fri, 15/04/2011 - 08:56 An e-fiction venture aimed at tweens and teenagers is being launched by packager Discovery Books in May. Called Fiction Express, it will invite teenagers to buy books in instalments and to vote to decide the direction of the... Continue reading at The Bookseller
[ The Bookseller | 2011-04-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital series
#buy books
#released weekly
Written By: Philip Jones Publication Date: Fri, 15/04/2011 - 11:33 Roland Philipps at John Murray has bought a book on digital written by the author Nick Harkaway, which argues that the new technologies will make us more human. Philipps bought British Commonwealth rights through Patrick Walsh... Continue reading at The Bookseller
[ The Bookseller | 2011-04-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#john murray
#patrick walsh
#conville walsh
#cautious optimism
The Content Marketing Institute (CMI) launched a strategy consulting practice today. The goal of the practice is to assist companies of all walks in creation of original content strategies that will be beneficial to their overall business. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-14 00:00:00 UTC ]
More news stories like this |
Longtime Time Inc. executive John Squires, last seen running the magazine industry's version of Hulu, has a new gig: He's at Akademos, a Connecticut-based company that runs digital bookstores for small and mid-sized colleges. Continue reading at AllThingsD
[ AllThingsD | 2011-04-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#magazine industry
As the London Book Fair goes through its annual run this week, American agents are trying to figure out the best way to sell digital rights to foreign publishers in markets that are far behind the U.S. in ebook sales. Even though many international publishers are just starting to dabble in... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#foreign publishers
#ebook sales
#international publishers
#digital books
#local market
#major houses
#foreign deals
E-books, mobile apps and e-learning modules are hot. That's the conclusion from a quick survey of 18 content services vendors operating in India. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#content services
#mobile apps
#quick survey
Written By: Philip Jones Publication Date: Sun, 10/04/2011 - 16:03 Enhanced ebooks are dead, discoverability is the most important issue facing ebook vendors, while pricing strategies should be measured against other digital content, not physical books. These were the key themes that emerged... Continue reading at The Bookseller
[ The Bookseller | 2011-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital content
#digital conference
#enhanced ebooks
#pricing strategies
#physical books
#key themes
The Custom Content Council and ContentWise 11th annual content industry study, Characteristics Study: A Look at the Volume and Type of Content Marketing in America for 2011, reported $12.5 billion spent in the custom content industry. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#content marketing
Each year the publishing world seems to become enamored with a new strategy that will redefine the industry. In 2011, that's marketing services. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing world
#marketing services
Written By: Lisa Campbell Publication Date: Tue, 05/04/2011 - 15:22 Quercus has nearly matched the £1m digital revenue it made from ebooks last year in the first three months of 2011. read more Continue reading at The Bookseller
[ The Bookseller | 2011-04-05 00:00:00 UTC ]
More news stories like this |
We continue to look at the events that made the Internet into what it is today. In this part we examine blogs, Napster, Skype, online books, Facebook, and more. Continue reading at PC World
[ PC World | 2011-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#online books
Written By: Charlotte Williams Publication Date: Mon, 04/04/2011 - 13:02 Cornerstone and Vintage are planning to release historian Alison Weir's backlist in ebook format for the first time. read more Continue reading at The Bookseller
[ The Bookseller | 2011-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#published digitally
#ebook format
Given that nearly 90% of Russian households are expected to have Internet access by 2012, it is easy to see why ebooks, online retailers, and electronic libraries are getting so much attention (and investment interest) in recent years. Russian publishers, fueled by the success of their U.S.... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#online retailers
#russian publishers
#service providers
#titles online
#challenges ahead
Written By: Philip Jones and Charlotte Williams Publication Date: Fri, 01/04/2011 - 08:50 Literary agent Sonia Land has warned book publishers they will lose control over authors digital backlists unless they improve their royalty offer. Land this week announced her decision to publish 100 of... Continue reading at The Bookseller
[ The Bookseller | 2011-04-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital rates
#philip jones
#week announced
Zite, the app that gathers content according to a users interests and behaviors to form a personalized web magazine, has run into legal issues abound from major publishers such as Washington Post, Associated Press, Getty Images, Time and Dow Jones. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#major publishers
#getty images
#dow jones
Written By: Caroline Horn Publication Date: Thu, 31/03/2011 - 15:38 Ladybird is updating its image with a new campaign designed to highlight its preschool credentials to families and to grow the market for its digital products. Editorial director Heather Crossley said: In the past Ladybird... Continue reading at The Bookseller
[ The Bookseller | 2011-03-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital market
#digital products
#hardback books
#modern publisher
Written By: Charlotte Williams Publication Date: Wed, 30/03/2011 - 07:28 Illustrator and author Shaun Tan has won the largest prize for children's and YA literature. Tan will receive the Astrid Lindgren Memorial Award 2011, for SEK 5m (£500,000), at a presentation at the Stockholm Concert Hall... Continue reading at The Bookseller
[ The Bookseller | 2011-03-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#largest prize
#ya literature
As most publishers are scrambling to compact content (call it the Twitter effect), one company is bringing lengthy journalistic stories to digital devices. Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital market
#digital devices