2018 Is The Year Autoplay Video With Sound Dies

Mark it on your calendar: Come early 2018, autoplay video with sound will be killed off by browsers like Google Chrome and Microsoft Edge. Although the news is likely to be celebrated by consumers, many publishers will mourn the ad format's death.Autoplay-with-sound's execution comes at the hands of Google, Facebook, the Washington Post, GroupM and Procter & Gamble among many other large industry players. They're all part of what's known as the Coalition for Better Ads, which surveyed some 25,000 people in the U.S. and abroad to find out exactly what ad types are the most annoying.Its findings were hardly surprising: people disliked autoplay video with sound, ads that quickly flash and change colors, and ads that consume an entire screen before you get to your content (think Forbes). Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-12-14 00:00:00 UTC ]
News tagged with: #autoplay video #microsoft edge #ad format #procter gamble #ad types

Other Publishing stories related to: '2018 Is The Year Autoplay Video With Sound Dies'


TV-quality live videos are coming to Facebook

Facebook has developed a technology that will allow publishers to broadcast TV-quality live video on the platform, according to sources. Whereas before Facebook live video only required a smartphone or tablet to record content, now top publishers like TV networks will be able to stream content... Continue reading at Digiday

[ Digiday | 2016-03-25 00:00:00 UTC ]
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In 10 months, Quartz has gone from zero to 200 million video views

Quartz’s dedicated three-person video team has been experimenting with what works since May 2015. Since then, it has gained 200 million views across platforms, mainly Facebook. What it has learned is that quality is a more effective yardstick than length of time. Also, according to... Continue reading at Digiday

[ Digiday | 2016-03-24 00:00:00 UTC ]
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'Read wisely,' Sceptre urges as it marks 30th year

Hodder & Stoughton literary imprint Sceptre will mark its 30th anniversary this year with a series of events and promotions, branded with a motto that says "Read wisely. Read Sceptre." Continue reading at The Bookseller

[ The Bookseller | 2016-03-22 00:00:00 UTC ]
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10 Great Graphic Novels About Video Games

While comic books based on video games are easy to find, comics about gaming are few and far between. Here are 10 great examples of comic books about gaming. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-03-22 00:00:00 UTC ]
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How the BBC, Sky Sports and other UK media are using Facebook Live video

Facebook Live video has caught fire in the U.S., but in the U.K., the trend has less traction. But this is sure to grow. U.K. publishers are experimenting with Facebook Live video across politics, live-event streaming and, most popularly, in sports. The BBC’s "Match of the Day" was first using... Continue reading at Digiday

[ Digiday | 2016-03-21 00:00:00 UTC ]
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Bloomberg finds a new outlet for video-licensing deal: airlines

Bloomberg is arriving on Delta Studio, the airline’s in-flight streaming platform. Up to 10 episodes of three series, including one, Delta-only version of “With All Due Respect,” will be available to stream. Bloomberg’s video licensing business brings in “millions” of dollars annually, according... Continue reading at Digiday

[ Digiday | 2016-03-21 00:00:00 UTC ]
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Quarto achieves 'most profitable year' as Chadwick steps down

The Quarto Group has seen its "most profitable year ever", the company said, while announcing its chairman Tim Chadwick has decided to step down from the board. Continue reading at The Bookseller

[ The Bookseller | 2016-03-18 00:00:00 UTC ]
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Hill: 2016 to be 'tough' year for CUP Academic

Mandy Hill, m.d. of the academic publishing division at Cambridge University Press, has said 2016 "is going to end for us as a very tough year", with the business facing "big internal changes which will result in reduced output". Continue reading at The Bookseller

[ The Bookseller | 2016-03-18 00:00:00 UTC ]
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Books Inc. Named 2016 PW Bookstore of the Year; Solomon Rep

In a California sweep, both 165-year-old Books Inc., the oldest bookstore in the West, and Lise Solomon with the Karel/Dutton Group took this year’s PW Awards, which will be presented at BookExpo America. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-03-16 00:00:00 UTC ]
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In 2015 Results, Regnery Records First Loss in Six Years

With sales at the conservative press down last year, Regnery is trying to diversify its list and lessen its dependence on frontlist political books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-03-15 00:00:00 UTC ]
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Barnes & Noble kills off Nook app and video store as part of digital retreat

Barnes & Noble ceded another battle in the ongoing war with Amazon over digital hearts and minds.The company will end the dedicated Nook app and video store on March 15, which was where you could purchase content for Nook-branded hardware, according to a report in diginomica.Nook digital... Continue reading at PC World

[ PC World | 2016-03-14 00:00:00 UTC ]
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8 Notable Startups at SXSW in Recent Years That Were Either Breakouts or Busts

A year ago, livestreaming app Meerkat made a splash as one of the latest major startups to break out at South by Southwest Interactive. But with growing competition in live video from behemoths Twitter and Facebook, the company is pivoting to become a video-based social network, Re/code reported... Continue reading at AdWeek

[ AdWeek | 2016-03-11 00:00:00 UTC ]
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Hachette UK optimistic despite 'challenging' year

Shares in Hachette’s parent company Lagardere have fallen by 8.2% this morning after announcing a lower-than-expected profit forecast and the departure of its chief financial officer. Continue reading at The Bookseller

[ The Bookseller | 2016-03-11 00:00:00 UTC ]
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Lionel Shriver rubbishes plans for dedicated Year of Publishing Women

The novelist has called Kamila Shamsie’s campaign for a pledge to publish only female authors in 2018 ‘a ridiculous idea’Lionel Shriver has called her fellow novelist Kamila Shamsie’s suggestion of a year publishing only women “rubbish”.Shamsie made the provocative call last year, citing gender... Continue reading at The Guardian

[ The Guardian | 2016-03-10 00:00:00 UTC ]
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You Can Binge on 900 Glorious Minutes of Comic Book Movies This Year

There will be more cumulative hours of comic book movies released this year than in any year in the last decade. The post You Can Binge on 900 Glorious Minutes of Comic Book Movies This Year appeared first on WIRED. Continue reading at Wired

[ Wired | 2016-03-09 00:00:00 UTC ]
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Bob Johnston named Irish 'bookseller of the year'

Bob Johnston, owner of The Gutter Bookshop, has won The O'Brien Press Bookseller of the Year Award in Ireland for his “immense” commitment to bookselling. Continue reading at The Bookseller

[ The Bookseller | 2016-03-09 00:00:00 UTC ]
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Iona Grey wins Romantic Novel of the Year

Iona Grey has been honoured with the Romantic Novelists’ Association’s "highest accolade", The Goldsboro Books Romantic Novel of the Year, for her book Letters to the Lost (Simon & Schuster). Continue reading at The Bookseller

[ The Bookseller | 2016-03-08 00:00:00 UTC ]
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Neil Gaiman to release non-fiction title this year

Neil Gaiman is set to release two books this year – a selection of non-fiction writings and a special edition of his first novel Neverwhere, illustrated by Children’s laureate Chris Riddell. Continue reading at The Bookseller

[ The Bookseller | 2016-03-05 00:00:00 UTC ]
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Pat Conroy Dies at Age 70

Conroy, the author of 'The Prince of Tides' and 'The Great Santini,' died of pancreatic cancer at his South Carolina home. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-03-05 00:00:00 UTC ]
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Regional independent bookshop of the year winners crowned

Relative newcomers, shops reinvigorated by new owners and an institution still innovating in its 70th year are among the regional winners of this year’s British Book Industry Awards’ Independent Bookshop of the Year, sponsored by Gardners. Continue reading at The Bookseller

[ The Bookseller | 2016-03-04 00:00:00 UTC ]
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