Eyeing the success Facebook and Instagram have had in raking in ad revenue from direct-to-consumer brands, YouTube is plotting its own approach. The post YouTube is targeting direct-to-consumer brands with a ‘DTC council’ appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2019-05-17 04:01:28 UTC ]
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Last spring, Pan Macmillan announced the creation of One Boat, a new sustainability imprint from the team behind Bluebird. Its name references the power of “one—the idea that one person can make a significant impact; and that one changed habit can make a big difference”. Continue reading at The Bookseller
[ The Bookseller | 2020-11-01 23:08:18 UTC ]
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HarperCollins is collaborating with graphic design company Design and Art Direction (D&AD) to find an emerging designer who will create a new brand identity for C S Lewis' The Chronicles of Narnia series. Continue reading at The Bookseller
[ The Bookseller | 2020-10-29 10:43:11 UTC ]
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Thank you, universe: We’re getting a queer Canadian grunge-era comedy series about Tegan and Sara Quin directed by Clea DuVall, and there’s literally nothing I can do to make that sentence better. The show will be based on High School, the sisters’ memoir of their adolescence in Calgary,... Continue reading at Literrary Hub
[ Literrary Hub | 2020-10-21 18:12:12 UTC ]
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Four in five consumers say sustainability matters, but taste and health both rate higher. During the early stage of the pandemic, consumers had trouble buying meat as food processing facilities shut temporarily to slow the spread of COVID-19. As a result, consumers turned to plant-based... Continue reading at Fast Company
[ Fast Company | 2020-10-21 06:00:54 UTC ]
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What's reported to be the first study of audiobook consumer behavior in Australia points to a new, young audience for the format. The post Nielsen Book Releases Australian Audiobook Consumer Research appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-10-08 19:52:16 UTC ]
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Thomas Nelson's Nelson Books imprint is partnering with bestselling author Lysa TerKeurst on COMPEL, a new author training and publishing program geared toward female Christian authors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-05 04:00:00 UTC ]
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Communications agency Midas has launched a new brand identity as it expands into fresh business areas under c.e.o. Jason Bartholomew. Continue reading at The Bookseller
[ The Bookseller | 2020-09-22 17:44:05 UTC ]
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The fear of nuclear annihilation during the Cold War was so palpable that a common joke at the time was: "What do you want to be if you grow up?" In the late 1950s, 60% of American children suffered nightmares about it. Hollywood didn't help. During the 1950s, science fiction crossed to the dark... Continue reading at AdWeek
[ AdWeek | 2020-09-14 00:00:00 UTC ]
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Peter Blackstock has been appointed to the role of publisher at Atlantic Books imprint Grove Press UK. Continue reading at The Bookseller
[ The Bookseller | 2020-09-08 02:25:26 UTC ]
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The Daily Telegraph and Sky News summit was designed to help reinvigorate rural towns but some councillors unhappy they were asked to help fund itThe Daily Telegraph and Sky News asked the Snowy Monaro regional council for $15,000 in cash and services to help pay for the newspaper’s “bush... Continue reading at The Guardian
[ The Guardian | 2020-09-04 20:00:35 UTC ]
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The Singapore Literature Prize program honors work in the four official languages of the island nation: Chinese, English, Malay, and Tamil. The post Singapore Book Council Names its 2020 Literature Prize Winners appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-08-31 14:19:11 UTC ]
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Some of the world's largest brands are spending more on programmatic advertising, just as the practice is set to become much harder. Members of the World Federation of Advertisers (WFA) are directing 41% of their digital media budgets to programmatic channels, up from 16% in 2016. Exact figures... Continue reading at AdWeek
[ AdWeek | 2020-08-20 15:32:30 UTC ]
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Ah, yes, the good old days: when novelists lent their faces and testimonials to advertisers hoping to sell tires, or a certain kind of beer, or fancy watches. It’s something you don’t see very much anymore, because we writers have become too principled to participate in advertising campaigns.... Continue reading at Literrary Hub
[ Literrary Hub | 2020-08-19 17:14:06 UTC ]
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Chris Kane's job is to take a look at a brand's digital ad buys to see where there are overlaps that can be eliminated to improve the efficiency of the entire strategy. But in order to do that, brands have to understand exactly what they're buying through each exchange. Kane, founder and... Continue reading at AdWeek
[ AdWeek | 2020-07-29 21:03:28 UTC ]
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Calls by a select committee for freelancer support and creation of a “Creators Council” to help the cultural sector rebound from the coronavirus crisis have been welcomed by the Authors' Licensing and Collecting Society (ALCS). Continue reading at The Bookseller
[ The Bookseller | 2020-07-24 10:52:41 UTC ]
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With most live sports on hold for the past several months, sports media publishers have had to stretch their imaginations to find interesting stories to show and tell. Wave.tv, a digital media company built around working with license holders to repackage archival sports, hopes to invest more in... Continue reading at AdWeek
[ AdWeek | 2020-07-22 14:00:38 UTC ]
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Hampshire County Council has revealed it intends to close eight of its 48 council-run libraries and reduce the opening hours of those remaining by an average of 20%. Continue reading at The Bookseller
[ The Bookseller | 2020-07-20 14:34:26 UTC ]
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Penguin Random House has published an “accelerated inclusion plan”, including a commitment on "radical and urgent action" to make its senior leadership teams representative of UK society. Continue reading at The Bookseller
[ The Bookseller | 2020-07-09 07:47:24 UTC ]
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Marketers and publicists have been encouraged to know their audience and be "direct" and "transparent" in their approach, in a keynote at The Bookseller's marketing and publicity virtual conference. Continue reading at The Bookseller
[ The Bookseller | 2020-07-08 06:40:23 UTC ]
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Publishers need to target non-traditional outlets and realise the media has changed if they want to make their book campaigns more inclusive, Dialogue senior publicity manager Millie Seaward has said. Continue reading at The Bookseller
[ The Bookseller | 2020-07-07 06:42:34 UTC ]
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