WPP is hooking up with IHeartMedia on a new partnership aimed at luring more audio business from marketers. The venture, called “Project Listen,” will offer creative consulting and media planning covering multiple platforms, including broadcast radio, digital streaming, podcasts, smart speakers and live events. The two companies, which plan to announce the initiative today at Cannes, want to capitalize on the rising interest in audio advertising. The medium is enjoying a renaissance thanks to the surging popularity of podcasts and digital streaming. “Project Listen is about tapping into the scale of audio and moving from the traditionally transactional radio business to the future of audio advertising where insights and ideas lead the way to growth for brands,” iHeartMedia CEO Bob Pittman said in a statement. Consumers are listening to audio content for an average of 17 hours a week, according to new research from iHeartMedia. Ad spending in the U.S. on podcasts jumped 53 percent last year to $479 million, with podcast revenue projected to grow to $1 billion by 2021, according to a new report from the Interactive Advertising Bureau and consultancy PwC. The most interest is coming from direct-to-consumer retailers, followed by financial services, according to the report. It notes that host-read ads remain the most popular format, accounting for nearly two-thirds of ad spend.The rising spending has created a new battlefield for audio ad and consulting dollars. The... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-17 10:00:00 UTC ]
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Penguin Random House Audio has acquired Playaway Products, a producer of physical audio players and tablets preloaded with content. Launched in 2005 and based in Solon, Ohio, the company offers 36,000 titles and works with some 40,000 libraries and institutions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-02 05:00:00 UTC ]
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The newly formatted prize will, for the first time, name winners in fiction, nonfiction and poetry and the shortlist includes writers from across the worldThe shortlists for this year’s Rathbones Folio prize spans three continents and includes Booker prize-shortlisted Glory by NoViolet Bulawayo... Continue reading at The Guardian
[ The Guardian | 2023-01-31 19:45:49 UTC ]
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Phenomenal Media, a company launched by Kamala Harris’ niece that celebrates underrepresented women, is debuting a new partnership with Hachette Books. In 2016, Meena Harris started designing statement t-shirts that quite literally made a statement. Her most famous one read “Phenomenal Woman,”... Continue reading at Fast Company
[ Fast Company | 2023-01-24 08:00:00 UTC ]
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The bookstore's owner was told by email last week that her month-to-month lease would not be extended and that the store should vacate the premises by the end of February. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-23 05:00:00 UTC ]
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According to multiple presenters at the Digital Book World conference, ChatGPT has potential to remake the way people write and streamline production and editing, while AI voice replication promises affordable audiobook adaptations. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-17 05:00:00 UTC ]
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According to multiple presenters at the Digital Book World conference, ChatGPT has potential to remake the way people write and streamline production and editing, while AI voice replication promises affordable audiobook adaptations. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-17 05:00:00 UTC ]
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After years of store closings, Barnes & Noble is making a comeback with 30 new stores planned for 2023—and a new image. Branded is a weekly column devoted to the intersection of marketing, business, design, and culture.Read Full Story Continue reading at Fast Company
[ Fast Company | 2023-01-13 04:30:00 UTC ]
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Paul J. Pastor, previously an editor at WaterBrook & Multnomah, joined Zondervan Books as senior acquisitions editor on December 27. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-11 05:00:00 UTC ]
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Remote-desktop software may still seem like science fiction to the family member or customer trying to overcome a computer issue, but real heads know it’s been a useful reality for a while now. Using the remote-desktop software allows you to diagnose, operate, and fix another computer over... Continue reading at PC World
[ PC World | 2023-01-09 15:30:00 UTC ]
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With the acquisition of the literary agency Fletcher & Company, UTA added hundreds of authors to its client roster. The deal comes amid consolidation in the entertainment industry. Continue reading at The New York Times
[ The New York Times | 2023-01-04 17:18:03 UTC ]
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As the year comes to a close, ‘Fast Company’ asked leaders which books they sought out for guidance and leadership advice. In 2022, as they faced a tight labor market and a looming economic downturn, business leaders had a lot on their minds. With the year coming to a close, Fast Company asked... Continue reading at Fast Company
[ Fast Company | 2022-12-14 07:00:00 UTC ]
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Drew Dixon, whose 14 years of editorial experience includes roles at Lifeway Christian Resources, is joining WaterBrook Multnomah as executive editor, effective immediately. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-14 05:00:00 UTC ]
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Sarah Martinez, senior vice president, Americas Revenue, IAS The digital media landscape is a revolving door of content that vies for consumer attention. Between social feeds that scroll to infinity with the swipe of a finger and the state of television undergoing a digital revolution, content... Continue reading at Digiday
[ Digiday | 2022-12-08 16:10:20 UTC ]
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Audio production company Audio Up Media and book publishing house Harlequin Enterprises are teaming up to adapt 52 of the publisher's romance titles into scripted podcast series, with an eye to also turn these into--more highly monetizable--TV series. Audio Up, also home to mental health and... Continue reading at AdWeek
[ AdWeek | 2022-12-06 12:42:46 UTC ]
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The International Publishers Association warns that 'publishers will find themselves at risk' under the proposed Russian legislation. The post IPA Joins Criticism of Russia’s Anti-LGBTQ Bill appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-11-29 05:22:31 UTC ]
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The social platform’s new billionaire owner wants to rebalance information ecologies in favour of the rightWhy bother reinstating Donald Trump’s Twitter account? Twitter owner Elon Musk, having said that no such decisions would be made until a content moderation council was established, made the... Continue reading at The Guardian
[ The Guardian | 2022-11-22 14:09:26 UTC ]
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Learn how to join a TikTok book club and discover a few of the different kinds you'll find in the #BookTok community. Continue reading at Book Riot
[ Book Riot | 2022-11-22 11:35:00 UTC ]
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Arthur Gerigk, senior director of product management, Google Ads Today, consumers navigate a widening variety of digital content from text to image to video — and they choose to spend their time in the experiences that feel most natural and intuitive for them. Ahead of the holiday season, Google... Continue reading at Digiday
[ Digiday | 2022-11-16 15:33:50 UTC ]
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The online city guide and dining resource is partnering with Abrams on an Eater-branded series of cookbooks and city guides, which will release starting next year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-08 05:00:00 UTC ]
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Ingram iD is a new advertising platform designed specifically for book publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-28 04:00:00 UTC ]
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