WPP and iHeartMedia join forces to lure more audio branding business

WPP is hooking up with IHeartMedia on a new partnership aimed at luring more audio business from marketers. The venture, called “Project Listen,” will offer creative consulting and media planning covering multiple platforms, including broadcast radio, digital streaming, podcasts, smart speakers and live events. The two companies, which plan to announce the initiative today at Cannes, want to capitalize on the rising interest in audio advertising. The medium is enjoying a renaissance thanks to the surging popularity of podcasts and digital streaming. “Project Listen is about tapping into the scale of audio and moving from the traditionally transactional radio business to the future of audio advertising where insights and ideas lead the way to growth for brands,” iHeartMedia CEO Bob Pittman said in a statement. Consumers are listening to audio content for an average of 17 hours a week, according to new research from iHeartMedia. Ad spending in the U.S. on podcasts jumped 53 percent last year to $479 million, with podcast revenue projected to grow to $1 billion by 2021, according to a new report from the Interactive Advertising Bureau and consultancy PwC. The most interest is coming from direct-to-consumer retailers, followed by financial services, according to the report. It notes that host-read ads remain the most popular format, accounting for nearly two-thirds of ad spend.The rising spending has created a new battlefield for audio ad and consulting dollars. The... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-06-17 10:00:00 UTC ]
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Shannon Bream's Bible stories are turning Fox News Books into a publishing force

The HarperCollins imprint has four straight bestsellers, thanks in large part to the cable news channel's promotional pop. Continue reading at Los Angeles Times

[ Los Angeles Times | 2022-04-13 15:00:58 UTC ]
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People Who Shaped the Book Business

A glance at the movers and shakers over a century, and some who have starred in the past 25 years (reprinted from PW's 125th Anniversary issue in July 1997) Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-12 04:00:00 UTC ]
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Brown Joins R&L as Senior Executive Editor of Religion

Veteran university press and religion publisher Richard Brown will join Rowman & Littlefield as senior executive editor of religion and his tasks include reviving the company's Sheed & Ward Catholic book imprint. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-22 04:00:00 UTC ]
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Ukraine: Germany’s Börsenverein Joins Leipzig’s ‘Right to Peace’ Campaign

Ahead of the ceremony for the 2022 Leipzig Book Prize for European Understanding, demonstrators will call for Ukraine's 'Right to Peace.' The post Ukraine: Germany’s Börsenverein Joins Leipzig’s ‘Right to Peace’ Campaign appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-03-15 17:43:51 UTC ]
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It's All About Branding: Spotlight on Lulu

The veteran self-publishing platform offers authors time-tested tools to publish quality books, build their brands, and reach readers. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-14 04:00:00 UTC ]
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Exact Editions Asks Publishers to Join a Ukraine Collection

The United Kingdom's Exact Editions opens a new 'Ukraine Digital Book Collection' to the public, free to read to April 15, hashtagged #PublishersForUkraine. The post Exact Editions Asks Publishers to Join a Ukraine Collection appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-03-09 18:03:12 UTC ]
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PRH Continues Temporary E-book, Digital Audio Terms for Libraries

The programs first went into effect in March of 2020 in response to the Covid-19 crisis, and will have been in force for over two years by the time they expire if they are not extended further. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-02-11 05:00:00 UTC ]
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McCauley joins Hachette UK in new media development role

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[ The Bookseller | 2022-02-01 05:31:21 UTC ]
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Braybrooke joins Bonnier to launch new imprint as Slight steps up at Scribe

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[ The Bookseller | 2022-01-31 18:30:02 UTC ]
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Publishers report brisk business in 2021

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[ The Bookseller | 2022-01-29 16:11:19 UTC ]
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Scheffler ousts Ross at the top of annual illustrator chart as big brand creatives rule

Axel Scheffler has usurped Tony Ross in the list of 2021’s most lucrative illustrators through Nielsen BookScan’s TCM.   Continue reading at The Bookseller

[ The Bookseller | 2022-01-29 03:07:14 UTC ]
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Germany’s Zebralution Backs a New IPG Audio Award in the UK

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[ Publishing Perspectives | 2022-01-25 14:16:22 UTC ]
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​When I became a mother, there were several things I could not wait to share with my child. Continue reading at The Bookseller

[ The Bookseller | 2022-01-24 04:15:06 UTC ]
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This Sports Brand Turned a Pioneering African Olympian into a Comic Book Superhero

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[ AdWeek | 2022-01-20 13:08:00 UTC ]
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[ The Bookseller | 2022-01-19 22:49:33 UTC ]
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Pearson profits set to rise 33% as Bird repositions business

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[ The Bookseller | 2022-01-18 18:17:49 UTC ]
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Tim Pearson joins youth publisher LadBible

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[ Media Week | 2022-01-10 17:21:08 UTC ]
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[ The Bookseller | 2022-01-10 03:56:03 UTC ]
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Carl Bernstein’s Eulogy for the Newspaper Business

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[ The New York Times | 2022-01-07 20:51:59 UTC ]
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Seymour joins Johnson & Alcock from Andrew Nurnberg Associates

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[ The Bookseller | 2022-01-05 09:36:50 UTC ]
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