WPP is hooking up with IHeartMedia on a new partnership aimed at luring more audio business from marketers. The venture, called “Project Listen,” will offer creative consulting and media planning covering multiple platforms, including broadcast radio, digital streaming, podcasts, smart speakers and live events. The two companies, which plan to announce the initiative today at Cannes, want to capitalize on the rising interest in audio advertising. The medium is enjoying a renaissance thanks to the surging popularity of podcasts and digital streaming. “Project Listen is about tapping into the scale of audio and moving from the traditionally transactional radio business to the future of audio advertising where insights and ideas lead the way to growth for brands,” iHeartMedia CEO Bob Pittman said in a statement. Consumers are listening to audio content for an average of 17 hours a week, according to new research from iHeartMedia. Ad spending in the U.S. on podcasts jumped 53 percent last year to $479 million, with podcast revenue projected to grow to $1 billion by 2021, according to a new report from the Interactive Advertising Bureau and consultancy PwC. The most interest is coming from direct-to-consumer retailers, followed by financial services, according to the report. It notes that host-read ads remain the most popular format, accounting for nearly two-thirds of ad spend.The rising spending has created a new battlefield for audio ad and consulting dollars. The... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-17 10:00:00 UTC ]
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It’s time for a kinder, gentler C-suite, suggest consultants and coaches in these new books on applying the Golden Rule to the bottom line. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-26 05:00:00 UTC ]
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New personal finance guides eschew penny-pinching admonishments in favor of empowering readers to shift their money mindsets. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-26 05:00:00 UTC ]
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Covid-19 has irrevocably redefined the phrase “office space,” and new books assess what it means for the future of employment. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-26 05:00:00 UTC ]
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These new books draw back the curtain to depict the individuals pulling the levers at some of the past century’s most powerful organizations. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-26 05:00:00 UTC ]
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Simon & Schuster UK has released a selection of titles from Graham Swift's backlist in audio for the first time. Continue reading at The Bookseller
[ The Bookseller | 2021-11-25 14:47:37 UTC ]
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Yale University Press is gearing up to publish A Little History of Art by Charlotte Mullins, an "exciting" addition to the press' Little Histories series. Continue reading at The Bookseller
[ The Bookseller | 2021-11-25 07:18:20 UTC ]
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Audiobook performances by talented narrators is wonderful, but an audiobook memoir read by its author gives such a personal touch. Continue reading at Book Riot
[ Book Riot | 2021-11-23 11:30:00 UTC ]
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Penguin Random House chief Markus Dohle has said the publisher is sceptical of streaming platforms as a viable method to distribute audiobooks, following recent buyouts by audio firms. Continue reading at The Bookseller
[ The Bookseller | 2021-11-19 18:47:42 UTC ]
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Wow. What an amazing week it has been in the world of audio publishing! First, Spotify bought Findaway, then just as we were all making sense of that news, Storytel acquired Audiobooks.com. Continue reading at The Bookseller
[ The Bookseller | 2021-11-16 13:36:52 UTC ]
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Audio visual reading app xigxag has publicly opened a £250,000 funding round on the Seeders crowdfunding platform with more than 72% already raised. Continue reading at The Bookseller
[ The Bookseller | 2021-11-16 04:37:03 UTC ]
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The realities -- the good, the challenging, and the great -- of going fine-free in libraries from a public librarian. Continue reading at Book Riot
[ Book Riot | 2021-11-15 11:30:00 UTC ]
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Looking to accelerate its expansion into the audiobook market, the Swedish audio streaming subscription service giant Spotify has agreed to acquire Ohio-based digital audiobook distributor Findaway for an undisclosed price. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-12 05:00:00 UTC ]
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After five years at the helm of W F Howes, Miles Stevens-Hoare has led the audio pioneer through a huge growth spurt, and is now moving into creating its own audio-first content, launching the WFH Original list. Continue reading at The Bookseller
[ The Bookseller | 2021-11-11 21:35:34 UTC ]
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Figures from across the trade discuss the importance of securing professional voice artists to create a slick listening experience, as automated voice development continues apace. Continue reading at The Bookseller
[ The Bookseller | 2021-11-11 20:41:18 UTC ]
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Comics on audio are like recordings of live music. They’re a translation. Design your perfect concert and get a graphic novel on audio rec, like Nimona by Noelle Stevenson. Continue reading at Book Riot
[ Book Riot | 2021-11-10 11:31:00 UTC ]
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Atlantic marketing director Jamie Forrest will join Pan Macmillan next month as head of marketing for the Pan division, incorporating the Pan, Macmillan, Tor and Mantle imprints. Continue reading at The Bookseller
[ The Bookseller | 2021-11-10 03:48:17 UTC ]
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Alexander Spears is joining Joffe Books from Indigo Press as digital marketing manager, while "BookTube" host Sasha Alsberg becomes social media manager and Jenna Houston is named marketing assistant. Continue reading at The Bookseller
[ The Bookseller | 2021-11-06 05:29:23 UTC ]
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Combined accounts worth £53m in annual billings in 2020, according to Nielsen data. Continue reading at Media Week
[ Media Week | 2021-11-03 11:07:53 UTC ]
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The focus of Poland's MT Biznes is on small companies' needs. A title the house has translated for sales in the UK has gone well. The post Polish Business Book Publisher Looks for Foreign Expansion appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-11-01 15:41:51 UTC ]
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Jeanette Winterson has joined the online platform Substack and been named its new writer in residence for November. Continue reading at The Bookseller
[ The Bookseller | 2021-11-01 06:46:24 UTC ]
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