WPP and iHeartMedia join forces to lure more audio branding business

WPP is hooking up with IHeartMedia on a new partnership aimed at luring more audio business from marketers. The venture, called “Project Listen,” will offer creative consulting and media planning covering multiple platforms, including broadcast radio, digital streaming, podcasts, smart speakers and live events. The two companies, which plan to announce the initiative today at Cannes, want to capitalize on the rising interest in audio advertising. The medium is enjoying a renaissance thanks to the surging popularity of podcasts and digital streaming. “Project Listen is about tapping into the scale of audio and moving from the traditionally transactional radio business to the future of audio advertising where insights and ideas lead the way to growth for brands,” iHeartMedia CEO Bob Pittman said in a statement. Consumers are listening to audio content for an average of 17 hours a week, according to new research from iHeartMedia. Ad spending in the U.S. on podcasts jumped 53 percent last year to $479 million, with podcast revenue projected to grow to $1 billion by 2021, according to a new report from the Interactive Advertising Bureau and consultancy PwC. The most interest is coming from direct-to-consumer retailers, followed by financial services, according to the report. It notes that host-read ads remain the most popular format, accounting for nearly two-thirds of ad spend.The rising spending has created a new battlefield for audio ad and consulting dollars. The... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-06-17 10:00:00 UTC ]
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I covered Hong Kong for decades. Now I am forced to flee China’s ‘white terror’ | Steve Vines

After 35 years, the Observer’s former correspondent is leaving as what was once a haven of liberty and peace is transformed into a police stateWhen I arrived in Hong Kong in 1987 as the Observer’s south-east Asia correspondent, the foreign editor said he saw it as being a base, not the kind of... Continue reading at The Guardian

[ The Guardian | 2021-08-08 07:00:15 UTC ]
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Hearst UK wants all of its brands to have Good Housekeeping’s authority in product testing

The Good Housekeeping Institute set the precedent for Hearst UK and the new Hearst Institute is looking to replicate those successes across all its brands. The post Hearst UK wants all of its brands to have Good Housekeeping’s authority in product testing appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-08-03 04:01:00 UTC ]
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Why two brothers are betting on creating new brands and e-commerce to grow their media company

Former Bonnier Corp. CEO Eric Zinczenko is the new COO/president of his brother David Zinczenko's company Galvanized Media. The post Why two brothers are betting on creating new brands and e-commerce to grow their media company appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-08-02 04:01:00 UTC ]
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Emily Oster says you should run your family like a business. Does that work in 2021 — or ever?

In the new book ‘The Family Firm,’ the controversial economics professor shares how to use meetings, rules and data to sort out parenting decisions Continue reading at The Washington Post

[ The Washington Post | 2021-07-30 12:00:00 UTC ]
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Fantasy Author Scarlett St. Clair Joins Bloom Books

Dark fantasy author Scarlett St. Clair will join Bloom Books, which will publish her new novel 'King of Battle and Blood,' along with her complete backlist and forthcoming new books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-07-23 04:00:00 UTC ]
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In-Person, Online: Edinburgh International Book Festival’s Business of Books

Amid some 250 events in August's hybrid edition of the Edinburgh International Book Festival, a group of programs welcomes industry players. The post In-Person, Online: Edinburgh International Book Festival’s Business of Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-07-09 18:10:26 UTC ]
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Audacity branded 'possible spyware' after controversial privacy policy update

Popular open source audio editor Audacity has become rather more familiar with controversy recently than it is probably comfortable with. Concerns built up following the software's acquisition by Muse Group and subsequent changes to telemetry and privacy settings. With the latest changes to its... Continue reading at Betanews

[ Betanews | 2021-07-05 09:03:53 UTC ]
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Brand-new doctors, enlisted to battle the pandemic

What six med school graduates saw as the coronavirus tore through New York hospitals. Continue reading at The Washington Post

[ The Washington Post | 2021-07-02 12:00:00 UTC ]
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YMU’s Harris on crossing the aisle to agenting and building non-fiction brands

Having been responsible for much of Orion’s non-fiction output for more than a decade, Amanda Harris’ switch to agenting came as a surprise to some. She discusses her first 18 months at YMU, and explains why it has been a rewarding endeavour. Continue reading at The Bookseller

[ The Bookseller | 2021-07-01 10:03:00 UTC ]
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Blackstone Thrives with Physical Audio

The Ashland, Ore.–based independent audiobook publisher is seeing double-digit growth for CDs and MP3-CDs thanks to new partnerships, even as other publishers abandon the formats. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-06-25 04:00:00 UTC ]
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DHH Agency celebrates decade in business with expansion and major deals

The DHH Literary Agency is celebrating its 10th anniversary this month with an expansion accompanied by a string of major debut writer deals signed through lockdown Zoom sessions. Continue reading at The Bookseller

[ The Bookseller | 2021-06-21 13:29:00 UTC ]
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Portuguese-Language SDG Book Club: Open for Business

The Portuguese-language SDG Book Club is divided into an effort in Portugal and a sister program in Brazil, each announcing its reading list. The post Portuguese-Language SDG Book Club: Open for Business appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-06-10 14:49:12 UTC ]
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Shah and Abrams Simpson join Orion art department

Orion has bolstered its art department with the appointment of Amazon Publishing's Nick Shah as creative director and freelance Charlotte Abrams Simpson as art director. Continue reading at The Bookseller

[ The Bookseller | 2021-06-08 04:20:44 UTC ]
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PRH signs audio rights to Barker catalogue

Penguin Random House has acquired the audio rights for Pat Barker's catalogue, commissioning new readings by a star cast including include Simon Russell Beale (pictured). Continue reading at The Bookseller

[ The Bookseller | 2021-06-08 02:15:03 UTC ]
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PRH and Waterstones resolve dispute and return to 'business as usual'

Penguin Random House and Waterstones say they have returned to “business as usual” following a dispute that saw the bookseller limit the visibility of PRH titles in its stores. Continue reading at The Bookseller

[ The Bookseller | 2021-06-04 12:14:36 UTC ]
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Audio Publishers Association Cites 12-Percent 2020 US Audiobook Revenue Growth

In 2020, the Audio Publishers Association sales report finds more than 71,000 audiobooks were published in the US, up 39 percent over 2019. The post Audio Publishers Association Cites 12-Percent 2020 US Audiobook Revenue Growth appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-06-01 13:14:36 UTC ]
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U.S. Book Show: Inside Ingram, a Quiet Force in Trade Publishing

On the opening day of the U.S. Book Show, Ingram Content Group chairman John Ingram and author Keel Hunt sat down with PW executive editor Jim Milliot, giving publishing professionals a rare glimpse of the inner workings of the distributor, printer, and publisher. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-25 04:00:00 UTC ]
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Nicol joins Ebury Smart Hub from Penguin Michael Joseph

Penguin Michael Joseph's Laura Nicol has been appointed head of campaigns at Ebury’s Smart Hub and will be making the move next month. Continue reading at The Bookseller

[ The Bookseller | 2021-05-25 00:30:55 UTC ]
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