WPP is hooking up with IHeartMedia on a new partnership aimed at luring more audio business from marketers. The venture, called “Project Listen,” will offer creative consulting and media planning covering multiple platforms, including broadcast radio, digital streaming, podcasts, smart speakers and live events. The two companies, which plan to announce the initiative today at Cannes, want to capitalize on the rising interest in audio advertising. The medium is enjoying a renaissance thanks to the surging popularity of podcasts and digital streaming. “Project Listen is about tapping into the scale of audio and moving from the traditionally transactional radio business to the future of audio advertising where insights and ideas lead the way to growth for brands,” iHeartMedia CEO Bob Pittman said in a statement. Consumers are listening to audio content for an average of 17 hours a week, according to new research from iHeartMedia. Ad spending in the U.S. on podcasts jumped 53 percent last year to $479 million, with podcast revenue projected to grow to $1 billion by 2021, according to a new report from the Interactive Advertising Bureau and consultancy PwC. The most interest is coming from direct-to-consumer retailers, followed by financial services, according to the report. It notes that host-read ads remain the most popular format, accounting for nearly two-thirds of ad spend.The rising spending has created a new battlefield for audio ad and consulting dollars. The... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-17 10:00:00 UTC ]
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Esther Alicia Reid, longtime business manager for Publishers Weekly, died September 26. She was 68. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-09-29 04:00:00 UTC ]
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Issue-driven nonfiction brings cultural and science topics into the business context in the 16th Business Book of the Year Award shortlist. The post The 2021 Business Book of the Year Award Announces a Shortlist appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-09-24 14:26:05 UTC ]
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Yes! I do. You probably do, too. Well, starting today, as part of the International Literature Festival Utrecht, you can indeed stream video of the utterly delightful Olivia Colman reading a brand new lecture by Elena Ferrante (as translated by Ann Goldstein; the lecture will also be available... Continue reading at Literrary Hub
[ Literrary Hub | 2021-09-24 13:20:11 UTC ]
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Doug Wallace has been appointed to the board of Andrew Nurnberg Associates International (ANAI). Continue reading at The Bookseller
[ The Bookseller | 2021-09-24 02:12:19 UTC ]
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John Murray Press m.d. Nick Davies and Bradford Literature Festival c.e.o. Syima Aslam have been appointed to the Creative UK Council. Continue reading at The Bookseller
[ The Bookseller | 2021-09-17 05:25:59 UTC ]
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The ALA's plans to hold the in-person portion of its new LibLearnX conference in San Antonio have been shelved due to the Covid-19 surge, coupled with the size, scope and location of the event, the ALA said. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-09-16 04:00:00 UTC ]
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Chimene Suleyman, Nii Ayikwei Parkes and Patrice Lawrence have been named among the judges of the 2022 Jhalak Prizes. Continue reading at The Bookseller
[ The Bookseller | 2021-09-15 03:48:02 UTC ]
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With its first two titles issued last week and a further four to come in 2021, Conor Nagle explains how HarperCollins Ireland is harnessing the power of a big list alongside some indie sensibilities. Continue reading at The Bookseller
[ The Bookseller | 2021-09-10 00:00:19 UTC ]
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VAB announces new group dedicated to forwarding video measurement, with NBCUniversal signing on as a partner. Continue reading at Advertising Age
[ Advertising Age | 2021-09-09 17:20:46 UTC ]
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Sophie Lambert has been appointed to Bookshop.org's advisory board, as the company continues to grow and embarks on future development plans. Continue reading at The Bookseller
[ The Bookseller | 2021-09-08 04:20:35 UTC ]
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Critics have dubbed Sally Rooney’s third book, Beautiful World, Where Are You (Faber), a “tour de force” with one calling it the author’s best novel. Continue reading at The Bookseller
[ The Bookseller | 2021-09-02 13:10:56 UTC ]
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Increasingly, books are something that libraries do not own but borrow from the corporations that do. Continue reading at New Yorker
[ New Yorker | 2021-09-02 10:00:00 UTC ]
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Penguin Business has inked a deal for the “definitive book on the future of hybrid working” by London Business School professor Lynda Gratton. Continue reading at The Bookseller
[ The Bookseller | 2021-09-02 04:46:51 UTC ]
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Independent children’s bookshop Round Table Books has hired Meera Ghanshamdas as its new director. Continue reading at The Bookseller
[ The Bookseller | 2021-09-01 06:07:32 UTC ]
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Novelist Jessie Burton and children's book author Smriti Halls are among the judges confirmed for the 2021 Costa Book Awards, which celebrates its 50th anniversary this year. Continue reading at The Bookseller
[ The Bookseller | 2021-08-31 23:06:55 UTC ]
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Ingram’s Peter McCarthy will join BookMachine’s editorial board next year to lead its marketing stream. Continue reading at The Bookseller
[ The Bookseller | 2021-08-27 03:16:23 UTC ]
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The 15-strong longlist for the £30,000 Financial Times & McKinsey Business Book of the Year has been announced, featuring a line-up where workplace culture, climate change and the pandemic loom large. Continue reading at The Bookseller
[ The Bookseller | 2021-08-15 18:06:07 UTC ]
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Maggie O'Farrell, Colson Whitehead, Richard Osman and Leila Slimani are among authors confirmed for the Times and Sunday Times Cheltenham Literature Festival this year. Continue reading at The Bookseller
[ The Bookseller | 2021-08-12 10:43:33 UTC ]
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Saga Egmont has launched new partnerships with indie publishers Muswell Press and Violet Gaze Press with a focus on publishing a range of diverse audiobooks. Continue reading at The Bookseller
[ The Bookseller | 2021-08-09 19:33:37 UTC ]
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At 'Publishers Weekly,' Iyana Jones has been named digital media coordinator, Nathalie Mairena has been hired as digital assistant, and Sophia Stewart has joined as editorial assistant. Mike Morris has been promoted to director of digital operations. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-08-09 04:00:00 UTC ]
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