WPP is hooking up with IHeartMedia on a new partnership aimed at luring more audio business from marketers. The venture, called “Project Listen,” will offer creative consulting and media planning covering multiple platforms, including broadcast radio, digital streaming, podcasts, smart speakers and live events. The two companies, which plan to announce the initiative today at Cannes, want to capitalize on the rising interest in audio advertising. The medium is enjoying a renaissance thanks to the surging popularity of podcasts and digital streaming. “Project Listen is about tapping into the scale of audio and moving from the traditionally transactional radio business to the future of audio advertising where insights and ideas lead the way to growth for brands,” iHeartMedia CEO Bob Pittman said in a statement. Consumers are listening to audio content for an average of 17 hours a week, according to new research from iHeartMedia. Ad spending in the U.S. on podcasts jumped 53 percent last year to $479 million, with podcast revenue projected to grow to $1 billion by 2021, according to a new report from the Interactive Advertising Bureau and consultancy PwC. The most interest is coming from direct-to-consumer retailers, followed by financial services, according to the report. It notes that host-read ads remain the most popular format, accounting for nearly two-thirds of ad spend.The rising spending has created a new battlefield for audio ad and consulting dollars. The... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-17 10:00:00 UTC ]
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Charlotte Seymour has left Andrew Nurnberg Associates to join Johnson & Alcock as a literary agent, as part of a strategic expansion of the agency. Continue reading at The Bookseller
[ The Bookseller | 2022-01-05 09:36:50 UTC ]
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The #FReadom campaign is asking you to write your school board with provided templates to support school libraries and access to information. Continue reading at Book Riot
[ Book Riot | 2022-01-04 11:39:00 UTC ]
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The Blair Partnership has appointed Macmillan Children's Books (MCB) editorial director Rachel Petty as agent, heading up its children’s and YA list. Continue reading at The Bookseller
[ The Bookseller | 2022-01-04 08:08:25 UTC ]
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Jane Beagley has been appointed production manager at independent publisher Vertebrate Publishing in a new role. Continue reading at The Bookseller
[ The Bookseller | 2021-12-23 07:32:04 UTC ]
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The Publishers Association and the Federation of European Publishers have voiced their support for the Association of American Publishers’ challenge of an “unprecedented, unjustified” Maryland law which could force publishers both in the US and abroad to license e-books to the state's public... Continue reading at The Bookseller
[ The Bookseller | 2021-12-20 16:08:03 UTC ]
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An independent Somerset bookshop is being forced to close for good after Storm Arwen damaged the roof. Continue reading at The Bookseller
[ The Bookseller | 2021-12-20 01:26:46 UTC ]
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Harriet Wilson will join Hachette Children’s Group (HCG) as publisher of fiction brands and classics, after more than a decade with HarperCollins Children’s Books. Continue reading at The Bookseller
[ The Bookseller | 2021-12-19 22:58:37 UTC ]
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Bonnier Books UK’s new list Heligo Books is seeking to broaden the market for business and smart thinking books by reaching new audiences with strong branding, says its editorial director Rik Ubhi. Continue reading at The Bookseller
[ The Bookseller | 2021-12-17 03:27:21 UTC ]
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Fionnuala Barrett has been promoted to audio publishing director at HarperCollins, effective immediately. Continue reading at The Bookseller
[ The Bookseller | 2021-12-16 04:50:59 UTC ]
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Adam Strange has joined Gleam Futures as head of publishing while Oscar Janson-Smith has been appointed as literary agent. Continue reading at The Bookseller
[ The Bookseller | 2021-12-15 14:45:09 UTC ]
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Vintage’s Charlotte Humphery and Oxford University Press' Nico Parfitt are joining Sceptre’s editorial team in newly created roles. Continue reading at The Bookseller
[ The Bookseller | 2021-12-15 14:10:52 UTC ]
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Indie publisher Oneworld has created an audio list, which will launch with three titles from across its imprints. Continue reading at The Bookseller
[ The Bookseller | 2021-12-13 07:18:08 UTC ]
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Singer John Legend and members of the Get Lifted Film Company have partnered with Zando to form a new imprint, Get Lifted Books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-12-13 05:00:00 UTC ]
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Sphere has snapped-up an audio-only comedic annual review by James Felton, narrated by Russell Kane, marking a first for the publisher. Continue reading at The Bookseller
[ The Bookseller | 2021-12-09 10:58:58 UTC ]
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Alongside Richard Osman and JK Rowling, figures show huge successes for relative unknowns Ellery Adams and Brenda ChapmanThe UK’s library users are widely seen as a traditional bunch when it comes to choosing their next read, but while Richard Osman might have topped the list of the year’s... Continue reading at The Guardian
[ The Guardian | 2021-12-08 16:34:37 UTC ]
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Penguin Business has landed a guide to diversity and inclusion aimed at "straight, white male leaders" by Suki Sandhu and Felicity Hassan. Continue reading at The Bookseller
[ The Bookseller | 2021-12-08 16:21:21 UTC ]
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Paige Harris is to join Head of Zeus, taking up the role of social media executive next year. Continue reading at The Bookseller
[ The Bookseller | 2021-12-08 06:17:20 UTC ]
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Aguilera wants people to one day associate the newspaper publisher with its podcasts and their West Coast "vibe and tone." But first, she is tasked with growing the L.A. Times' daily news show "The Times." The post ‘Lens of the West Coast’: Inside the L.A. Times’ new head of audio’s plan to... Continue reading at Digiday
[ Digiday | 2021-12-03 05:01:00 UTC ]
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As the Malaysian Book Council promotes international rights availabilities for books from its market, one publisher there talks about his company's pandemic experience. (Sponsored) The post ‘Stories From the Malaysian Archipelago’—And Kuala Lumpur’s Book Business appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-12-01 10:22:31 UTC ]
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Candida Lacey, former publishing director at Myriad Editions, is joining the newly announced Footnote Press as consulting editor. Continue reading at The Bookseller
[ The Bookseller | 2021-12-01 03:21:21 UTC ]
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