Women's brands hard hit by downturn

Written By: Benedicte Page, Felicity Wood and Philip Stone Publication Date: Fri, 23/09/2011 - 10:15 A squeeze on consumer spending in supermarkets and the migration to digital are being blamed for the spectacular falls in sales suffered by many of the UK’s biggest commercial women’s novelists in 2011 Sales of the most recent mass-market novels by the likes of Marian Keyes, Jodi Picoult, Veronica Henry, Catherine Alliott, Louise Bagshawe, Dororthy Koomson, Maeve Binchy, Harriet Evans, Jill Mansell and Lesley Pearse are all down by more than 20% on their previous mass-market publications over comparative sales periods. read more Continue reading at 'The Bookseller'

[ The Bookseller | 2011-09-23 00:00:00 UTC ]
News tagged with: #marian keyes #jodi picoult #veronica henry #maeve binchy #harriet evans #jill mansell #lesley pearse

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iBooks Bestsellers: Playboy Memoir Hits #2

'Down the Rabbit Hole,' Holly Madison’s account of her time at the Playboy mansion as Hugh Hefner’s “#1 girlfriend,” came in at #2 on Apple’s bestseller list for the week ended June 22. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-07-02 00:00:00 UTC ]
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‘Look at Me': The first-ever Instagram book is a self-help guide for brands

You’ve read books in print. You might have read books online or on a mobile device. But until now you probably haven't read a book on Instagram. Jason Sperling, executive creative director at agency RPA, today began publishing his new 160-page book, “Look at Me When I'm Talking to You,”... Continue reading at Digiday

[ Digiday | 2015-06-29 00:00:00 UTC ]
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Hawkins Hits Overseas

Paula Hawkins’s debut thriller, "The Girl on the Train," landed at #2 on the Netherlands combined list in May. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
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Facebook's Immersive Mobile Ads Finally Give Brands the Creative They Want

After Facebook convinced publishers to go all-in on exclusive content with Instant Articles, it hopes advertisers will do the same. In a presentation at Cannes Lions this week, Facebook's chief product officer Chris Cox showed ad buyers mock-ups of a new mobile format that takes over a screen... Continue reading at AdWeek

[ AdWeek | 2015-06-26 00:00:00 UTC ]
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Richard Desmond: ‘I hate to admit this, but I’ve never actually hit anyone’

He’s not a thug, he doesn’t trust his celebrity friends, and he’s definitely not a pornographer. Over a cigar delivered on a silver platter, the self-appointed king of Express Newspapers lays into scruffy booksellers and sets the record straightRichard Desmond held a party at Claridge’s in... Continue reading at The Guardian

[ The Guardian | 2015-06-19 00:00:00 UTC ]
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Saucy: Heinz is just the latest brand to accidentally post porn

Heinz is apologizing after a German man scanned a QR code on the back of one its ketchup bottles -- and it directed him to porn. The company blamed it on an expired domain and offered him a free bottle of ketchup. Heinz isn’t the first -- nor is it, we hope, the last -- brand or publisher to... Continue reading at Digiday

[ Digiday | 2015-06-19 00:00:00 UTC ]
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In 2018, this publisher will only release books by women. Here's why.

After attending a panel discussion on 'The Crisis of American Fiction,' in which an all-male panel discussed only male authors for an entire hour, author Kamila Shamsie began to research the dearth of women in publishing and literary fiction. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-06-18 00:00:00 UTC ]
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AOL Now Has an In-House Creative Agency to Make Ads for Brands

Add AOL to the list of publishers that have gone from selling ads to making ads.AOL has created an internal division called Partner Studio that is charged with creating content for advertisers. Both the name and type of work may sound familiar. AOL-owned Huffington Post has its own in-house... Continue reading at Advertising Age

[ Advertising Age | 2015-06-16 00:00:00 UTC ]
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Authors' profiles key in resurrecting fiction brands

The reputation of an author writing a continuation novel in a well-established brand series is just as important as the brand itself, publicists have told The Bookseller. Novelist Sophie Hannah added that authors who are fans of the series they are writing in can channel the original author... Continue reading at The Bookseller

[ The Bookseller | 2015-06-16 00:00:00 UTC ]
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No men allowed: publisher accepts novelist's 'year of women' challenge

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[ The Guardian | 2015-06-11 00:00:00 UTC ]
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Viewability: Publishers are taking the brunt, but the buck stops with brands

The buy side has grown fond of blaming publishers for bad viewability rates. But publishers only serve the ads that advertisers design, and those ads are often poor. Now some brands are working directly with publishers to find customs solutions. Last December Burberry teamed with Yahoo to create... Continue reading at Digiday

[ Digiday | 2015-06-11 00:00:00 UTC ]
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In Europe, VAT Changes Hit Self-Published Authors

Changes in VAT designed to force Amazon to pay higher tax rates is complicating direct sales for self-published authors, potentially strengthening Amazon. The post In Europe, VAT Changes Hit Self-Published Authors appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-06-10 00:00:00 UTC ]
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Trade has mixed views on Shamsie's Year of Publishing Women

Author Kamila Shamsie is “right to draw attention” to gender inequality in publishing, but her suggestion of a year in which only books by women are published has been greeted with mixed views by the trade. Writing in the latest issue of The Bookseller, Shamsie [pictured] said 2018 – the 100th... Continue reading at The Bookseller

[ The Bookseller | 2015-06-09 00:00:00 UTC ]
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Kamila Shamsie: let’s have a year of publishing only women – a provocation

It is clear that there is a gender bias in publishing houses and the world of books. Well, enough. Why not try something radical? Make 2018 the Year of Publishing Women, in which no new titles should be by menSeveral years ago, Martin Amis chaired a literary festival panel on “The Crisis of... Continue reading at The Guardian

[ The Guardian | 2015-06-05 00:00:00 UTC ]
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Ali Smith wins Baileys Women's Prize

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[ The Bookseller | 2015-06-04 00:00:00 UTC ]
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The Atlantic Hires Veteran Journalist to Run Its Branded Content Department

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[ Advertising Age | 2015-06-03 00:00:00 UTC ]
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Why now is the time for brands to go all-in on Pinterest

Pinterest currently drives 7.1 percent of Web traffic, second only to Facebook (21.3 percent), and is miles ahead of other social sites. Investing now is a long-term play for growth. After all, the company has announced its long-awaited "buy" button today, and revealed that it will be launching... Continue reading at Digiday

[ Digiday | 2015-06-02 00:00:00 UTC ]
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New Fifty Shades Hits #1, as Vintage Heads to Press for 1.25 Million Copies

In a matter of hours, pre-orders pushed 'Grey: Fifty Shades of Grey as Told by Christian,' to the top of the Barnes & Noble and Amazon bestseller lists. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-02 00:00:00 UTC ]
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Books About Women Rarely Win Top Prizes

After analyzing 15 years' worth of top literary prize winners, Nicola Griffith notes that books about women rarely win. The post Books About Women Rarely Win Top Prizes appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-06-02 00:00:00 UTC ]
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Books about women less likely to win prizes, study finds

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[ The Guardian | 2015-06-01 00:00:00 UTC ]
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