Will Manga Sell in India and Other Nontraditional Markets?

US manga titan Viz Media is seeking growth in non-traditional manga markets and is launching its first list in India, after starting in the Philippines this year. Will it work? Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2013-11-07 00:00:00 UTC ]

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Publishers Evolve Marketing to Keep Subscribers Brought in During Pandemic

Digital and print media companies wondering how best to keep new subscribers who signed up during the pandemic will need to prove to readers that their publication is invaluable after the crisis. The Covid-19 pandemic has led to an uptick in subscribers at a variety of news organizations,... Continue reading at AdWeek

[ AdWeek | 2020-06-10 16:18:57 UTC ]
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Lockdown diaries: the book marketer

If you’d asked me how I was coping a month ago, the truth would have been not so well actually. I let the anxiety that so many of us have been feeling overwhelm me, and I was tired of all the Zoom. SO TIRED. Continue reading at The Bookseller

[ The Bookseller | 2020-06-03 17:53:34 UTC ]
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As Audiobook Market Grows, Narrators of Color Find Their Voice

Publishers are increasingly seeking out audio talent that reflects the race and experience of the books’ authors and characters. But what constitutes a black, Latino or Asian voice? Continue reading at The New York Times

[ The New York Times | 2020-06-03 12:00:12 UTC ]
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Obituary: India Cooper

Veteran book publishing copy editor and actor India Cooper died on May 17 in Madison, Ind., after a brief illness. She was 67. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-06-02 04:00:00 UTC ]
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Manga Publishers Are Holding Steady—For Now

After years of sales growth, manga publishers are doing their best to respond to the pandemic. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-05-29 04:00:00 UTC ]
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Dawson's Meat Market wins the YA Book Prize

Juno Dawson has won the YA Book Prize 2020 with her “gritty and compelling” exposé of the fashion industry, Meat Market (Quercus Children’s Books). Continue reading at The Bookseller

[ The Bookseller | 2020-05-27 20:01:44 UTC ]
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Team Whistle buys OTT marketing firm Tiny Horse for $30 million

Digital media company Team Whistle has acquired Tiny Horse, a marketing services firm focused on over-the-top streamers, TV networks, producers and advertisers. The companies didn’t disclose terms of the deal, however, sources told Variety the acquisition was mostly in the form of a stock swap... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-05-22 09:54:48 UTC ]
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Marketing to kids in difficult times

Many months ago, when we all sat in our meeting rooms, sipping coffee and bouncing campaign ideas around, I don’t think any one of us marketing folk could have predicted just how much our plans would be forced to change. The effects of the national lockdown on marketing campaigns and the... Continue reading at The Bookseller

[ The Bookseller | 2020-05-20 21:41:29 UTC ]
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Bauer to Close, Merge or Sell Ten Magazines as Covid-19 ‘Accelerates Trends’

Magazine publisher Bauer Media plans to close, merge or sell ten of its print titles it says will not be Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-05-19 17:01:09 UTC ]
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Times of India, New York Times, News Corp Share Content-to-Commerce Case Studies

Leaders of content-to-commerce initiatives at three global news media companies shared in-depth looks at how those projects started and how they are Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-05-18 19:00:36 UTC ]
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Escape to the Past With These 5 Historical Manga

Need a break from the present? Dive into the past with these historical manga series, which feature epic quests, blood-soaked revenge, or gentle romance! Continue reading at Book Riot

[ Book Riot | 2020-05-14 10:36:45 UTC ]
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Relive Memories of the Queens Night Market

A new cookbook profiles the makers at this popular outdoor food festival, on hold until the pandemic passes. Continue reading at The New York Times

[ The New York Times | 2020-05-11 20:38:12 UTC ]
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8 of This Week’s Most Telling Marketing Stats, From Earnings Calls to a Surge in Fashion Sales

In the midst of all our town halls, Latin dance breaks and golf tournaments on Zoom, April zoomed by at an alarmingly rapid pace. With the calendar turning to May, it's officially Q1 earnings season. Plus, Nielsen dives into what sports fans are watching in the absence of sports. Here are the... Continue reading at AdWeek

[ AdWeek | 2020-05-01 20:05:11 UTC ]
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Harlequin Introduces Larger Mass Market Paperback

Harlequin is introducing a new size for its mass market paperbacks, the Mass Market Paperback Max. All Max titles will have a larger trim size than standard mass market and premium mass market formats, and will be priced at $9.99. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-05-01 04:00:00 UTC ]
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10 Manga Featuring Black Characters to Read Now

Do you love manga and need more books featuring characters of color? Then you need to read these manga books featuring Black characters now. Continue reading at Book Riot

[ Book Riot | 2020-04-29 10:36:21 UTC ]
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Kensington to Introduce Larger Mass Market Format

This bigger mass market paperback will make “for a more comfortable reading experience," said Kensington CEO Steve Zacharius, who noted that, with sales of the traditional format in steady decline, he believes the larger size could revitalize the format. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-04-23 04:00:00 UTC ]
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This autumn will be 'tough', Bookseller's marketing and publicity webinar hears

The marketing and publicity director of Simon & Schuster UK has advised industry workers to "be patient and realistic, because it's going to be tough in September". Continue reading at The Bookseller

[ The Bookseller | 2020-04-21 03:04:00 UTC ]
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Alicia Keys Can Now Add ‘Best-Selling Author’ to Her Résumé

The singer’s latest hit is “Underdog.” Her memoir proves she is anything but one. Continue reading at The New York Times

[ The New York Times | 2020-04-16 09:00:04 UTC ]
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New manga subscription service launches with a quarantine-friendly 2-month free trial

Read "Attack on Titan," "Somali & the Forest Spirit," "Fire Force," "Arte" and more with Mangamo, a new mobile manga subscription service. Continue reading at Los Angeles Times

[ Los Angeles Times | 2020-04-15 13:00:12 UTC ]
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Generational Marketing Myths from Boomers to Gen Z

For marketers, age is a straightforward way to gain insight into your audience. It’s a cornerstone of segmenting, or categorizing, customers into different groups. But some companies aren’t effective at targeting different audience age groups. When they make sweeping generalizations about age... Continue reading at Advertising Age

[ Advertising Age | 2020-04-14 14:00:00 UTC ]
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