Why We Oppose Do Not Track and How to Fix It

The industry conversation about data tracking and collection practices generally keeps to a dull roar, but recently, with the World Wide Web Consortium (W3C) working to push its "Do Not Track" (DNT) specification to final adoption, the volume has picked up. Adding heat but no light, Jason Kint, the chief executive of the Online Publishers Association, recently published an article that criticized the growing efforts on behalf of data-driven companies like Turn to stop DNT. Kint was right about one thing: We absolutely do oppose DNT. Here's why -- and why you should, too.First, Do Not Track does not support, but rather undermines, consumer privacy. The point of DNT is to empower customers to understand what personal information is being collected about them and to control how that personal information is subsequently used. This is built into the name itself; the regulation is intended to allow a consumer who does not want to be tracked by companies to click a button on her browser that says "Do Not Track." But the proposed specification does not give consumers that control, and that is unfair and deceptive.The DNT proposal from the W3C does not actually stop personal information from being collected and used. In fact, the companies that collect the most data and the most sensitive data -- Facebook, Google, AOL, Yahoo and Amazon -- will, under the proposed standards, be allowed to continue collecting massive amounts of personal information about their users, even those... Continue reading at 'Advertising Age'

[ Advertising Age | 2014-07-25 00:00:00 UTC ]
News tagged with: #personal information

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Your iBooks price fixing credit is on its way

Don't fret about your piece of Apple's ebook price fixing settlement -- the check is in the mail, virtually speaking. The attorneys behind the class action lawsuit have revealed that digital credits from the case will start reaching book buyers fro... Continue reading at Engadget

[ Engadget | 2016-06-21 00:00:00 UTC ]
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E-book buyers will soon get settlement payments from Apple price-fixing case

Some buyers of ebooks will begin to receive payments Tuesday as part of a settlement in a price-fixing case against Apple.People who purchased ebooks between April 1, 2010, and May 21, 2012, will receive credits from ebook sellers, or will get a check if they opted out of receiving credits,... Continue reading at PC World

[ PC World | 2016-06-20 00:00:00 UTC ]
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Eye Tracking Shows Mobile Video Ads Embedded in Articles Perform Better Than on Social

A new report that used eye tracking to understand user engagement with mobile video suggests certain types of video ads on publishers' websites perform better than those on social media. According to a study by Teads, a video technology platform that works with many of the world's top... Continue reading at AdWeek

[ AdWeek | 2016-06-16 00:00:00 UTC ]
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Amid Controversy, Israel Repeals Its Fixed Price ‘Book Law’

Israel has repealed its Law for the Protection of Literature and Writers, which required fixed book prices for 18 months and minimum author royalty rates. The post Amid Controversy, Israel Repeals Its Fixed Price ‘Book Law’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-06-06 00:00:00 UTC ]
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Petition launched opposing VAT on colouring books

An online bookshop selling exclusively adult colouring books has said it is likely to be put out of business should government proposals to remove their exemption from VAT go through, and has lent its support to a petition in protest. Continue reading at The Bookseller

[ The Bookseller | 2016-06-02 00:00:00 UTC ]
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Audio download chart, April 2016: Train is the top track

Paula Hawkins’ The Girl on the Train (Random House) has supplanted Harry Potter and the Philosopher’s Stone (Pottermore) at the top of April’s Audible Audio Download Chart, claiming only its second month at number one. Continue reading at The Bookseller

[ The Bookseller | 2016-05-27 00:00:00 UTC ]
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Stephen King among writers opposing Donald Trump

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[ The Bookseller | 2016-05-26 00:00:00 UTC ]
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Apple fixes iOS lock screen bypass that gives access to photos, contacts

Apple has reportedly fixed a vulnerability that could have allowed hackers to bypass the passcode on iPhone 6s and 6s Plus running iOS 9.3.1 in order to access the address book and photos.The bypass technique was discovered by researchers from German security firm Evolution Security and takes... Continue reading at PC World

[ PC World | 2016-04-06 00:00:00 UTC ]
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What publishers want Snapchat to fix about Discover

Talk to anyone, and it's clear that the the mostly young Snapchat audience is less enthusiastic about Discover than the media companies. Traffic to Discover is a fraction of the regular user activity that reaches more than 100 million people a day. The main focus of the app will always be the... Continue reading at Digiday

[ Digiday | 2016-03-25 00:00:00 UTC ]
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What the Conclusion of the Apple Pricing-Fixing Case Means for Publishers and Consumers

After four years of litigation, the Apple price-fixing case is over. But when can consumers expect to see the $400 million in refunds coming their way? Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-03-11 00:00:00 UTC ]
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Apple denied Surpreme Court appeal ending price-fixing case

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[ The Bookseller | 2016-03-09 00:00:00 UTC ]
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Supreme Court rejects Apple's appeal over ebook price fixing

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[ Los Angeles Times | 2016-03-07 00:00:00 UTC ]
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Apple ebook price fixing case won't reach the Supreme Court

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[ Engadget | 2016-03-07 00:00:00 UTC ]
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Supreme Court denies Apple appeal in ebooks price fixing case

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[ PC World | 2016-03-07 00:00:00 UTC ]
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The Weekly Scorecard: Tracking Unit Print Sales for the Week Ending February 28, 2016

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[ Publishers Weekly | 2016-03-04 00:00:00 UTC ]
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Publishers Have to Pay Up to Track Their Audiences on Distributed Platforms

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[ Advertising Age | 2016-03-02 00:00:00 UTC ]
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[ Publishing Perspectives | 2016-02-10 00:00:00 UTC ]
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Worldreader Report Tracks Ebook Downloads in Asia and Africa

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Diversity drive on track in children's, but call for more BAME authors

Authors, agents and publishers have praised the increase in the number of books with lesbian, gay, bisexual and transgender (LGBT) and mental health themes in 2015, but added that more needs to be done in terms of publishing BAME (black, Asian and minority ethnic) authors and books that feature... Continue reading at The Bookseller

[ The Bookseller | 2015-12-14 00:00:00 UTC ]
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